Orlando Local Search Engine Optimization | “Google Recently Made A Silent Shift To A New Search Algorithm, “Hummingbird””

Source       : Techcrunch.com
By               : Greg Kumparak – Press Release
Category  : Best Orlando SEO Company, Orlando Local Search Engine Optimization

Have you noticed recently that Google has gotten a bit better at offering up direct answers to questions? If so, there’s a reason for it: they recently flipped the switch on a new search algorithm they call “Hummingbird”, which focuses on parsing searches as complex questions. Google mentioned the new algorithm for the first time today, at an event that was (in a confusing surprise to everyone who arrived at  google HQ and was put on a bus) hosted in the garage that Larry and Sergey rented as Google started to prove successful. Other things announced include a tweak to Google’s Knowledge Graph to allow it to handle comparison questions (“Which is better for me — olive oil or butter?”), and Push Notifications for Google Now on iOS.

Despite a good amount of questioning from the audience on just how Hummingbird worked, Google avoiding getting too technical. While they did say that this was the biggest overhaul to their engine since the 2009 “Caffeine” overhaul (which focused on speed and integrating social network results into search) and that it affects “around 90% of searches”, there wasn’t much offered in terms of technical details.

The main focus, and something that went repeated many a time, was that the new algorithm allows Google to more quickly parse full questions (as opposed to parsing searches word-by-word), and to identify and rank answers to those questions from the content they’ve indexed. As for how it’ll affect results, moving forward (the ears of a zillion SEO dudes/dudettes just perked): the engine overhaul was silently put in place weeks ago, right under all of our noses. If you haven’t noticed any huge jumps or drops in your search engine placement, you probably won’t any time soon — at least, not as a result of the new algorithm.

Source : Techcrunch.com/2013/09/26/google-recently-made-a-silent-shift-to-a-new-search-algorithm-hummingbird/

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Orlando Small Business SEO | “Yahoo In Recycled Email Privacy Row”

Source       : bbc.co.uk
By                : Jane Wakefield – Technology reporter
Category   : Orlando Local Search Engine Optimization, Orlando Small Business SEO

Yahoo email addresses reassigned to a new owner are receiving personal emails intended for the previous owner. One man told news site Information Week that he had received emails with some highly sensitive information in them. In June the web firm announced Yahoo addresses and IDs would be reassigned if they had been inactive for a year. Privacy experts called on Yahoo to address the issue “immediately”. Yahoo says it has taken a series of measures to overcome privacy and security fears. “Before recycling inactive accounts we attempted to reach the account owners [in] multiple ways to notify them that they needed to log in to their account or it would be subject to recycling,” a Yahoo representative told the BBC.

“We took many precautions to ensure this was done safely – including deleting any private data from the previous account owner, sending bounce-backs to the senders for at least 30-60 days letting them know the account no longer existed and unsubscribing the accounts from commercial mail.” It is also in the process of rolling out a feature called “Not My Email” where users can report an email that is not intended for them.

The process will come as little comfort to the previous owner of an email account now owned by Tom Jenkins, an IT security professional. Mr Jenkins told Information Week: “I can gain access to their Pandora account [online radio] but I won’t. I can gain access to their Facebook account, but I won’t. I know their name, address and phone number. I know where their child goes to school. I know the last four digits of their social security number. I know they had an eye doctor’s appointment last week and I was just invited to their friend’s wedding.” Other users have revealed that they have also received messages that contain personally identifiable information.

Intimate data
“I recommend logging into your Yahoo account every six months or so in order to ensure that you retain control over it,” said security expert Lee Munson.  Privacy experts said that the issues were inevitable. “These problems were flagged by security and privacy experts a few months ago when Yahoo announced their intention to recycle old emails, and cautioned that Yahoo’s plan created significant security and privacy risks. Yahoo downplayed these risks, and ignored critics, but now we see these concerns were legitimate,” said Mike Rispoli, spokesman for Privacy International. “This email recycling scheme, an effort to re-engage old users and attract new ones, is resulting in some of our most intimate data being accessed by someone we don’t know and without our knowledge.

“We’re talking about account passwords, contacts for friends and families, medical records – this issue needs to be addressed immediately by Yahoo if they care about the privacy of their users and want them to trust the company with sensitive information.”

Source : bbc.co.uk/news/technology-24283179

Best Orlando SEO Company | “Google, At 15, Perfects Search For The Next Big Thing”

Source      : theverge.com
By               : Sean Hollister
Category  : Best Orlando SEO Company, Orlando Local Search Engine Optimization

BestOrlando-SEO Company

Best Orlando-SEO Company

FORT WORTH — In a vast, fluorescent-lit facility, rows of workers in white and pink and blue smocks stand at workstations and snap color-splashed backs onto mobile phones. Then the handset moves down the line to the next station. Occasionally, a cheer erupts from one of the rows as work teams meet daily quotas. High-tech assembly lines such as these are typically seen in places like Burma or Beijing. But this facility — a vast space larger than two Costco warehouses — sits in an industrial zone in this Texas city. And the workers, mostly Americans, are making history: assembling the first-ever smartphones produced on U.S. soil — for Google.

The phones are Motorola’s Moto X brand, Google’s latest high-stakes gamble and a first step in returning high-tech assembly jobs to the USA, according to executives at Google and Motorola, which is owned by the tech giant. “Google is a place where we take bets,” Google Executive Chairman Eric Schmidt said recently to a gathering of workers and journalists at the facility. “This is a bet we’re taking on America, on Texas, on this incredible workforce assembled here. … We think this is a very, very safe bet.”

He added: “This is the first of a series of steps that are going to change the perception of the United States as a manufacturing hub. … It’s historic. And it’s changing America.” Whether the Moto X facility sparks a resurgence in U.S.-based manufacturing remains to be seen. But it’s clear the smartphone facility is the latest high-stakes gamble in what could be called the tech industry’s Teflon company.

Google, which turns 15 on Friday, has become ubiquitous in the lives of millions of Americans — from e-mail and maps to searches, documents and self-driving cars. Google-owned YouTube has become the biggest video site on the planet, and its Android is the dominant mobile phone operating system, with 80% market share. Meanwhile, the mysterious Google X wing of the company is crafting forward-looking projects like Google Glass (computer-equipped glasses) and Project Loon, in which balloons transmit broadband Internet to remote regions from 12 miles in the air. Calico, which focuses on the process of aging, is an independent company wholly owned by Google.

While much-older tech rivals Apple and Microsoft fend off questions about their innovation chops, Google is as inventive and financially stout as ever. Google topped $50 billion in sales for the first time last year. Bold bets on Android, Web browser Chrome and YouTube have paid off, and the company is breathing new life into popular services like Search, Gmail and Maps. Schmidt says the Moto X facility is a perfect example of how Google operates: an idea hatched by low-level employees that bubbled up and became a reality.

“The way Google runs is a sort of bizarre, bottoms-up innovation model, where people are encouraged to think outside the box,” Schmidt told USA TODAY in an exclusive interview alongside Motorola Mobility CEO Dennis Woodside. “I’d love to say Dennis and I had the brilliant idea of doing this. But these ideas actually came from the bottom up.” But what grabs the public’s fascination are big ideas that CEO Larry Page calls “moon shots” and for which Google has carved a considerable niche. Projects range from Google Glass and driverless cars to high-altitude balloons that provide Internet access to remote areas.

Such is the grand scheme at the Googleplex in Mountain View, Calif., where top engineers and designers toil on bold initiatives. “Not every moon shot turns into the next big thing, but some will,” says Google board member Ram Shriram, managing partner at Sherpalo Ventures, an angel-venture investment company. “We’re taking as many risks now as ever before.” Says Woodside, “Google has always made very large bets on big technological trends that are going to persist for at least a decade.”

TURNING THE PAGE

Yet just two years ago, Google had seemingly lost its way, and some questioned its long-term prospects. When he took over the company he co-founded as CEO from Schmidt in 2011, Page inherited a jumble: dozens of confusing products, a faltering stock price and growing competition from Facebook. “They were like the land of lost toys,” says Bryan Stolle, a general partner at venture-capital firm Mohr Davidow. He says Google drifted into a trap most corporate behemoths face: how to create new businesses without sucking R&D resources and detracting from its primary source of revenue — in Google’s case, search. Page has brought a sharpened focus, shuttering marginal products while stressing out-there “moon shots.” “You have to reinvent yourself but not stray from what makes you successful,” says Matt Cutler, CEO and founder of Collaborate, a software company. Google, if anything, is at what industry observers call peak innovation. While search goes gangbusters, the company is accelerating its own search for cutting-edge products.

But, make no mistake, search is the engine that drives the Google machine. “Their core business is so wildly profitable and deeply defensible, they have the breathing room to be highly experimental,” Cutler says. Google intends to forge ahead beyond driverless cars (which may debut in five years), computer-equipped glasses (a year or two away) and its life-extending venture. “The path we are on — the runway — is huge,” says Ben Gomes, vice president of search. Gomes has watched the company’s narrative arc from a front-row seat as Google employee No. 45; he joined the firm 14 years ago. Google Maps, like search, has undergone major upgrades. The latest version offers 360-degree views of streets, from Main Street USA to locations as far-flung as Europe, Australia and Asia. “The goal is to have the most accurate, three-dimensional map of the world,” says Brian McClendon, vice president of Google Maps.

And Google may well be at a point of transition.

“Google’s first 15 years have focused on mastering information collection,” says Ross Rubin, an analyst at Recticle Research. “The next 15 years will be more about information application.” “The next phase of this is to help provide the right decision-making resources to you at the right time and in the right context,” he adds. “For example, you’re driving home from work and Google might remind you that your dry cleaning is ready — ‘Would you like to pick it up?’ Maybe that info is in Google Calendar or maybe the info has been posted by another company aggregating laundromat services. Just say yes, and your phone or connected car GPS will reroute you to the dry cleaner along with info on some other stores and specials nearby.”

NAVIGATING BUMPS IN THE ROAD

But not everything is rosy. Questions persist about Google’s mobile strategy, thanks to an engineering-heavy culture that sometimes leads to product that misfire with consumers, and stiff competition from formidable rivals including Apple and Samsung. Mobile is a tough arena because Google — which is dominant in search and advertising on personal computers — faces competition from smartphones, tablets, game consoles and set-top devices for the attention and dollars of consumers. Google also must contend with social media stalwarts such as Facebook and Twitter in the battle to attract advertising. So far, Google has yet to corral large social audiences, according to Internet analysts. “If Google starts losing ad revenue to other ad platforms like social and mobile, projects like self-driving cars and Google Glass look more like distractions than big innovation,” says Patrick Moorhead, principal analyst at Moor Insights & Strategy. Another potential problem area is privacy, for which data-intensive tech companies face scrutiny in light of disclosures about their role — many contend unwitting — in the National Security Agency’s PRISM surveillance program. (Page has said Google works “very hard to protect your data as a user.”) “Google is in an interesting position of leveraging data — how far do they push that?” venture capitalist Stolle says. “They are on a tightrope in that regard. Government might scrutinize them. They have to be more careful than smaller companies.” On the day of the Texas media event, a U.S. appeals court in California ruled that Google was not exempt from liability under federal privacy laws for inadvertently intercepting e-mails and other data from private Wi-Fi networks while creating Street View, which provides panoramic views of city streets. Asked how Google plans to pursue its aggressive, bet-taking philosophy while protecting privacy rights, Schmidt says the company takes conscious steps to ensure privacy while keeping up with the latest technology, such as blurring people’s faces and license plates in Street View. “There’s usually a way to find an appropriate protection of people’s privacy along the technology lines,” Schmidt said.

NO MESSING WITH TEXAS

The Fort Worth facility pushing out the smartphones once made Nokia phones but had been idle for years, says Mike McNamara, CEO of Flextronics, which provides logistics to build the Moto X. The space was transformed for Motorola, which was acquired by Google last year, in just six months and production began in August. Today, its 2,500 workers are capable of putting together and shipping 100,000 phones a week, according to McNamara. The phones’ interior workings are still made overseas but are assembled in Fort Worth. Making Moto X in the USA may not have happened without Google’s backing, says Mark Randall, Motorola’s senior vice president of supply chain and operations, “Google is a company that takes big risks,” Randall says. “Being part of Google allowed us to take those risks.” Workers and executives at both companies were struck by the fact that of the 150 million smartphones used in the U.S., none was actually made here, Woodside says. The company decided to assemble the Moto X in Texas as part of a long-term strategy to bring well-paying, high-tech jobs to the U.S., while making phones that reach customers faster. The gamble is consistent with Google’s DNA, Woodside says. He points to the company’s purchase of YouTube in 2006 for $1.65 billion — a move many industry experts questioned, he points out. Today, the online video service is seen by more than 1 billion people worldwide and is the largest of its kind in the world, Woodside says. “The question is not where we see ourselves in the next couple of years,” he says, “but: What’s the big accomplishment we can drive over the next decade?”

Source : Swartz reported from San Francisco

Best Orlando SEO Company | “First Computer Made Of Carbon Nanotubes Is Unveiled”

Source      : bbc.co.uk
By               : James Morgan Science reporter
Category  : Best Orlando SEO Company, Orlando Local Search Engine Optimization

First-Computer-MadeOf-Carbon

First-Computer-MadeOf-Carbon

The first computer built entirely with carbon nanotubes has been unveiled, opening the door to a new generation of digital devices. “Cedric” is only a basic prototype but could be developed into a machine which is smaller, faster and more efficient than today’s silicon models. Nanotubes have long been touted as the heir to silicon’s throne, but building a working computer has proven awkward. The breakthrough by Stanford University engineers is published in Nature. Cedric is the most complex carbon-based electronic system yet realised. So is it fast? Not at all. It might have been in 1955. The computer operates on just one bit of information, and can only count to 32.
“In human terms, Cedric can count on his hands and sort the alphabet. But he is, in the full sense of the word, a computer,” says co-author Max Shulaker.  “There is no limit to the tasks it can perform, given enough memory”. In computing parlance, Cedric is “Turing complete”. In principle, it could be used to solve any computational problem. It runs a basic operating system which allows it to swap back and forth between two tasks – for instance, counting and sorting numbers. And unlike previous carbon-based computers, Cedric gets the answer right every time.

Imperfection-immune
“People have been talking about a new era of carbon nanotube electronics, but there have been few demonstrations. Here is the proof,” said Prof Subhasish Mitra, lead author on the study.  The Stanford team hopes their achievement will galvanise efforts to find a commercial successor to silicon chips, which could soon encounter their physical limits.  Carbon nanotubes (CNTs) are hollow cylinders composed of a single sheet of carbon atoms. They have exceptional properties which make them ideal as a semiconductor material for building transistors, the on-off switches at the heart of electronics.  For starters, CNTs are so thin – thousands could fit side-by-side in a human hair – that it takes very little energy to switch them off. “Think of it as stepping on a garden hose. The thinner the pipe, the easier it is to shut off the flow,” said HS Philip Wong, co-author on the study. But while single-nanotube transistors have been around for 15 years, no-one had ever put the jigsaw pieces together to make a useful computing device.

So how did the Stanford team succeed where others failed? By overcoming two common bugbears which have bedevilled carbon computing. First, CNTs do not grow in neat, parallel lines. “When you try and line them up on a wafer, you get a bowl of noodles,” says Mitra.  The Stanford team built chips with CNTs which are 99.5% aligned – and designed a clever algorithm to bypass the remaining 0.5% which are askew.  They also eliminated a second type of imperfection – “metallic” CNTs – a small fraction of which always conduct electricity, instead of acting like semiconductors that can be switched off. To expunge these rogue elements, the team switched off all the “good” CNTs, then pumped the remaining “bad” ones full of electricity – until they vaporised. The result is a functioning circuit.

The Stanford team call their two-pronged technique “imperfection-immune design”. Its greatest trick? You don’t even have to know where the imperfections lie – you just “zap” the whole thing. “These are initial necessary steps in taking carbon nanotubes from the chemistry lab to a real environment,” said Supratik Guha, director of physical sciences for IBM’s Thomas J Watson Research Center.  But hang on – what if, say, Intel, or another chip company, called up and said “I want a billion of these”. Could Cedric be scaled up and factory-produced? In principle, yes: “There is no roadblock”, says Franz Kreupl, of the Technical University of Munich in Germany.  “If research efforts are focused towards a scaled-up (64-bit) and scaled-down (20-nanometre transistor) version of this computer, we might soon be able to type on one.” Shrinking the transistors is the next challenge for the Stanford team. At a width of eight microns they are fatter than today’s most advanced silicon chips.

But while it may take a few years to achieve this gold standard, it is now only a matter of time – there is no technological barrier, said Max Shulaker. “In terms of size, IBM has already demonstrated a nine-nanometre CNT transistor.  “And as for manufacturing, our design is compatible with current industry processes. We used the same tools as Intel, Samsung or whoever. “So the billions of dollars invested into silicon has not been wasted, and can be applied for CNTs.”  For 40 years we have been predicting the end of silicon. Perhaps that end is now in sight.

Source : bbc.co.uk/news/science-environment-24232896

Search Engine Optimization-SEO | “Amazon’s Kindle HDX Tablets Get Remote Mayday Help”

Source      : bbc.co.uk
By               : Leo Kelion – Technology reporter
Category  : Small Business SEO , Search Engine Optimization SEO

Amazon’s latest tablets will include the ability to call up round-the-clock tech support via a video box at the press of a button. The Kindle Fire HDX’s Mayday feature will allow one of the firm’s employees to explain how to work the machine or take control if necessary. There is no additional cost involved. One analyst said the facility should help Amazon to stand out from other tablets, including Google’s Nexus and Apple’s iPad.”The new Mayday feature is a clever way to reach out to new tablet users,” said Thomas Husson, principal analyst at tech advisers Forrester. “Coupled with an affordable price for the lower-end Kindle Fire HD and new entertainment content and features, Amazon is clearly willing to appeal to the masses.” In addition to Mayday, Amazon is also introducing the ability to download selected movies and TV shows from its Prime Instant Video so that they can be viewed when the user does not have an internet connection. Rival on-demand services Netflix and Hulu do not offer this facility.

While the new features should help Amazon attract new customers, one expert warned that some might have security concerns about the firm building in software that allowed a third party to take over the tablet. “With any device that has any kind of remote access on it, there is always going to be that risk that it could be either hacked or abused,” said Chris Green, from the Davies Murphy Group consultancy. “But it’s such a small danger that the benefits outweigh the risks, and the average consumer or business user shouldn’t be put off from storing useful information because they fear it could be compromised.” Amazon has said that the Mayday feature can be disabled and stressed that it is a one-way video feed, so that the adviser cannot see the tablet owner.

The firm has not revealed how many assistants it had employed, but said it was aiming for a response time of 15 seconds or less. Chief executive Jeff Bezos added that it would be “ready for Christmas morning” – likely to be one of the busiest days. Mr Bezos previously told the BBC that his company sold its Kindle devices at cost, but one industry-watcher said investing in pop-up advisers still made financial sense.  “Amazon’s strategy has always been not to make profits from hardware sales but from selling content on those devices,” said Nitin Bhas from Juniper Research, a consultancy. “Adding round-the-clock tech support is a winning strategy but a long-term one and provides Amazon with a platform to expand further.” Upgraded system – Amazon also announced it was introducing the third version of its Fire operating system, codenamed Mojito. Kindle Fire HDX tablets The Kindle Fire HDX will be powered by a new version of Amazon’s operating system. The OS is a variant of Google’s Android system, but is designed to highlight recently downloaded items on the home screen as well as other Amazon-specific services.

These include:

X-Ray ,which offers access to synchronised lyrics for songs, details of music played during films, and background information about characters in books -The US firm said that developers would be able to offer software already developed for Google’s system with “little to no [additional] work”.  But experts warn there may still be snags.

“We know there have been some instances of compatibility problems with apps that wouldn’t run on the existing Kindle Fire devices because they were taking advantage of functionality and shortcuts that are in the standard Google build that weren’t present or were broken in the Amazon version,” said Mr Green. “It sounds like Amazon has tried to do its best to mitigate the number of instances where this is likely to occur, but the simple fact is that the Android software has forked. “There will still be issues where applications written for ‘normal’ Android will be expecting features, functions and more importantly other apps to be on the system that are simply not there and that is going to cause some issues.” The Kindle HDX – which comes with either a 7in (17.8cm) or 8.9in (22.6cm) display – will be released in the US on 18 October. It is powered by Qualcomm’s Snapdragon 800 quad-core processor, which Amazon said was three times as powerful as the Texas Instruments chip in its earlier model. It will cost between $229 (£143) and $579 (£362) depending on the amount of storage, screen size and whether or not a 4G data chip is included. Amazon has not announced when it will become available in other markets.

Source : bbc.co.uk/news/technology-24239011

Orlando Local Search Engine Optimization | “Oracle Makes Java More Relevant Than Ever- For Free”

Source      : wired.com
By               : Robert McMillan
Category  : Orlando Local Search Engine Optimization, Orlando Small Business SEO

When Oracle bought Sun Microsystems four years ago, it quickly and ruthlessly started tearing out the unprofitable stuff. Sun was a company run by engineers, a Xerox-PARC-like outfit where a cool idea about the next big thing was all it took to get a budget. But Oracle is run by the accountants. Inside Larry Ellison’s company, either the numbers add up, or your project dies. As it turns out, many of the key ideas behind today’s hottest trends were thought up by Sun engineers, but Sun was forced to watch as other companies — Amazon, Google, and so on, and so forth — reaped the rewards. Oracle wasn’t going to let that happen again.

Except that it has.

As WIRED reported today, the Java development platform is experiencing a renaissance of sorts, as hot web companies grow out of their mid-2000s programming tools and look for something that can help them more effectively juggle tens or even hundreds of millions of users. Invented by Sun, Java is now overseen by Oracle, and yet, as those big web companies embrace Java in such a big way, Oracle is on the outside looking in. When it was founded back in 2006, Twitter’s programmers used Ruby on Rails. But as the service grew, it became clear that Ruby wasn’t the best way to juggle tweets from millions of people across the globe. Now Twitter runs on Java, as do large parts of Google, FourSquare, and Linkedin.

Inside these companies, there are thousands of servers running the Java Virtual Machine, or JVM, a piece of software the executes programming code. And the JVM is built by Oracle. But it’s available under an open source license, which means the company is fostering one of the hottest trends on the internet, while missing out on licensing fees. Take LinkedIn. It uses the free JVM, but that doesn’t help Oracle’s bottom line. “We don’t actually use many Oracle Java tools other than Java itself,” says Jay Kreps, a principal staff engineer with LinkedIn. “They seem to target enterprise development, which has a pretty different set of needs.”

Oracle clearly likes licensing fees. It launched a high profile (and, amongst developers, unpopular) lawsuit against Google, saying that the search giant should pay Oracle copyright licensing fees after building a copy of the Java virtual machine. Oracle lost that case, but it’s appealing the verdict. LinkedIn’s Kreps, like others we’ve interviewed for this story, thinks that Oracle has done a pretty good job managing its Java open source project since it shelled out $7.4 billion for Sun back in 2010. “To their great credit, Java’s only gotten more valuable under Oracle’s stewardship,” says Jonathan Scwhartz, the former CEO of Sun Microsystems.

Oracle has actually opened up Java even more — getting rid of some of the closed-door machinations that used to be part of the Java standards-making process. Java has been raked over the coals for security problems over the past few years, but Oracle has kept regular updates coming. And it’s working on a major upgrade to Java, due early next year. But it’s hard to tell how much dough Oracle actually makes from the platform. To be sure, Oracle does have a financial interest in Java. The company makes a lot of money selling an expensive and widely used Java middleware server called the Oracle Weblogic Server. And it makes money licensing Java to companies such as IBM so they can ship it with their servers.

But the widely used open source JVM is not a big money maker. Oracle can make some money from companies that want bug-fixes for obsolete versions, but that’s about it. We asked Oracle for a comment on its Java plans on Friday, but by press time Tuesday night, the company still couldn’t find anyone willing to discuss this. For David Blevins, the CEO at Java developer Tomitribe, Oracle’s limited financial opportunity is nothing but a good thing. “If it was a bigger money-maker for them, they would lock it down like crazy,” he says. “It’s almost to our advantage that it isn’t a primary path to their revenue stream.” So, at least one small part of Oracle is run like Sun.

Surce : wired.com/wiredenterprise/2013/09/oracle_java/

Local SEO Search | “Are you an iPhone 5s person or an iPhone 5c person?”

Source      : gma.yahoo.com
By              : MATTHEW JAFFE | ABC News
Category  : Search Engine Optimization SEO, Local SEO Search

Local SEO Orlando

Local SEO Orlando

As has become tradition in Apple kremlinology, techies have spent the past week trying to decipher what the “C” and the “S” stand for in Apple’s new smartphones, the iPhone 5c and iPhone 5s.  Guesses both serious and sardonic for the proudly plastic, kaleidoscopic “C” include “cheap,” “color” and “Chinese”; common wisdom says the “S” stands for “sensor” or “scanner” or “security.”  My editor, however, had a different idea. “Maybe C and S stand for ‘Class Struggle,’” he joked, after aggregating a list of dozens of Twitter users who had deemed the iPhone 5c “for poor people” after its unveiling.

Maybe Jason is right.
Sure as the iPhone 5 fades into obsolescence, Apple devotees know they’re going to need new phones: the iPhone 5s or the iPhone 5c. What’s less clear is which one. We could start retabulating the virtues of each one, but why bother? No one really needs help choosing between Apple’s “forward-looking” 5s and the “colorful” 5c, both of which go on sale Friday. Rather, put it this way: If you think you need help deciding — if you just want one more perfect article comparing the specs of the two phones — then you’ve already secretly decided:

You’re a 5s type.
Because 5s people love specs. They like to read about the 5s velocity, as speed-demons in earlier days might have shopped for Porsches. They savor the new camera numbers as if they were Diane Arbus, needing levels of pixelation not seen in nature. 5s people pore over and memorize the iPhone spec lists just so they can savor the glories of their pricey new phones in advance, and drop in pixel density and contrast ratio counts during early autumn dinner conversations. By contrast, 5c types only ever needed one spec: $99.

The 5c crowd are people who till now considered iPhones either out of reach or overly precious. It makes sense that Apple has cast these 5c types as colorful — the multihued not-quite-middle-class identified with Rainbow Coalitions and, internationally, with the United Colors of Benetton. (Not that the iPhone 5c is really as bargain-bin as some had expected, nor that the $100 discount will really make much of a financial difference over the course of a four-figure two-year contract. But there is no doubt that the iPhone 5c has been painted, fairly or not, as the “cheap” iPhone, of the pair.)

Moreover, 5c types are those of us who are happy with our iPhone 5 and, heck, our 4s or 4 or 3GS, too. We wish we didn’t have to upgrade at all. We may even have been casting glances at the Apple off-ramp. So we’re not going to get back in with Apple with the spec-manic 5s only to make the jump, months from now, to an HTC One (as my friend Rob Walker did) or a Galaxy or to some other heretical artifact that wasn’t even designed in California. We are willing to put up with the infantilizing colors, with plastic phones that look like teething toys, in order not to be the dreaded spec people: pontificating to anyone who will listen about the speed and security of the 5s, conspicuously waving it about on the subway and in meetings, fingerprint-unlocking their devices not because they have anything to do on their phones, but because they enjoy the novelty, and the prestige.

Oh, but this sounds chippy. See what Apple has done? With its two phones, it has created a world where you either have to be a colorful clown — do I amuse you? — with that iPhone 5c, where you have to sign on to the fun of frugality; you can’t just have a cheap phone that says, “This is all I can afford,” which at least has some dignity to it. At the same time, with dippy 5c, you renounce your right to be “forward-looking”: an early adopter of the faster phone. Instead, you’re upgrading — to a backward phone. And through your happy clown smile, you have to pretend you’re not missing out! That you couldn’t care less about the amazing, eye-popping camera or the hushed Jason Bourne palate of the muted, sophisticated thoroughbred, the iPhone 5s. But if you get the 5s — well, you’re the chick who had to have the best. Because her texts are world-historic and can’t be left to slow, insecure phones. Or the gaudy plastic of her tartier 5c sisters.

This is how they divide us, these massive tech companies. How they create the illusion of an identity choice: print or e-book; high-def or standard; pro or free; s or c. Maybe in this mobile cycle, you could ask yourself what you need more of right now: money or specs. If you’re going Apple, let the money/specs question guide you to the 5s (specs) or the 5c (money). And then just be quiet about it. Don’t overthink; don’t regret; and don’t begrudge anyone else his choice. You may have bought in as a clear, confident act of self-expression, but that conceals the fact that you’re just buying — and from the same company, for Pete’s sake.

Source : news.yahoo.com/iphone-5s-5c-class-struggles-155033355.html

Orlando Local Search Engine Optimization | “Apple Sets New Record For iPhones Sales Launch”

Source      : news.yahoo.com
By               : AFP
Category  : Orlando Local Search Engine Optimization, Orlando Small Business SEO

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

NEW YORK (AFP) – Apple said Monday it sold a record nine million iPhones in the three days after launching two new versions of the smartphone. “This is our best iPhone launch yet — more than nine million new iPhones sold — new record for first weekend sales,” said Apple chief executive Tim Cook in a statement. The figures from Apple appeared to defy predictions from its critics that the company is losing momentum in the smartphone market and in innovation.

“Apple gets the last laugh,” said Roger Kay, analyst at Endpoint Technologies Associates, in a tweet. Apple said demand has exceeded the supply for the new handsets, and that some customers will have to wait. “The demand for the new iPhones has been incredible, and while we’ve sold out of our initial supply of iPhone 5s, stores continue to receive new iPhone shipments regularly,” Cook said.

“We appreciate everyone’s patience and are working hard to build enough new iPhones for everyone.” Apple began worldwide sales Friday of the high-end iPhone 5S and a lower-cost iPhone 5C, drawing crowds from Australia to Tokyo to Paris to New York.

The new phones are being sold in the United States, Britain, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico and Singapore. Apple also said more than 200 million of its smartphones and tablets are now running the redesigned operating system iOS 7, “making it the fastest software upgrade in history.” The new operating system has a bolder look, and includes the free iTunes Radio launched by Apple. It is a free upgrade for a number of iPhones and iPads sold in the past couple of years. Apple said in a filing with the Securities and Exchange Commission that with the strong response to the new iPhones, it now expects revenue for the fourth fiscal quarter to be near the high end of its range of $34 billion to $37 billion, and that profit margins will also be near the high end of its estimate of 36 to 37 percent. Apple shares, which have been under pressure in recent months, shot up 4.97 percent to close at $490.64.

The news from Apple “implies a message from management that the company is back on track,” said Ben Reitzes at Barclays. Telecom analyst Jeff Kagan called the sales “stellar” but said Apple may have boosted the numbers by not allowing pre-orders for the iPhone 5S.

“Traditionally users could pre-order devices. Not this year,” Kagan said. “This year anyone who wanted a new iPhone, must get into line. That bolstered the lines and strengthened opening weekend from a PR perspective. This upset users, but made for great numbers.”

Apple faced criticism for not cutting the price of its iPhone 5C as much as some had expected to appeal to emerging markets and budget-conscious buyers. The lower-cost iPhone sold for $99 in the United States with a carrier subsidy, but $549 without that, and more in other countries. Walter Piecyk at BTIG Research praised Apple for “an incredible manufacturing feat” in getting so many devices to market and said he expects the company to sell 34 million iPhones in the fourth fiscal quarter. All of this gives Apple strong momentum, Piecyk said: “The positive impact on Apple’s impact from the press around the product launch, record sales and recovering stock price cannot be underestimated.”

A survey by the research firm Localytics said the more expensive iPhone 5S was outselling the 5C in the US market by a margin of more than three to one, and by a five-to-one margin in Japan. “This makes sense, since those who feel the need to buy a new device the very weekend it launches are most likely the power users who want the highest-end phone experience,” said Localytics analyst Bernd Leger.

“It’s not altogether clear whether poorer countries are buying more 5c’s compared to 5s’s, but it will be good to keep a close eye on this data in the next few days to see if there is any pattern emerging.” The news came the same day BlackBerry, which just a few years ago was near the top of the smartphone market, said it had reached a deal to sell the company for $4.7 billion, after weak sales of its new handsets which led to losses of nearly $1 billion.

Source : news.yahoo.com/apple-says-9-million-iphones-sold-launch-004615696.html

Local SEO Search FL | “LinkedIn Denies Harvesting User Email Accounts Without Permission”

Source       : pcworld.com
By            : John Ribeiro, IDG News Service
Category  : Local SEO Search FL , Orlando Local SEO

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LinkedIn denied over the weekend charges that the company breaks into the email accounts of its members without permission to harvest contacts’ addresses. A class action complaint by four users has charged the professional networking site with hacking into their external email accounts and downloading addresses of their contacts for monetary gain by repeatedly promoting its services to these contacts.

Paul Perkins, Pennie Sempell, Ann Brandwein, and Erin Eggers charged LinkedIn with breaking into “its users’ third party email accounts, downloading email addresses that appear in the account, and then sending out multiple reminder emails ostensibly on behalf of the user advertising LinkedIn to non-members.” The so-called hacking of the user’s email account and download of addresses is done without “clearly notifying the user or obtaining his or her consent,” which is likely to emerge as the crux of the case.

LinkedIn does not access a user’s email account without the user’s permission, and claims that it hacks or breaks into members’ accounts are false, Blake Lawit, senior director of litigation at LinkedIn wrote in a blog post on Saturday. LinkedIn never deceives by “pretending to be you” in order to access the user’s email account, Lawit wrote. “We never send messages or invitations to join LinkedIn on your behalf to anyone unless you have given us permission to do so,” he added.

New users signing in to LinkedIn are asked for the external email address as their user name, though they aren’t told what it will be used for, according to the complaint filed last week in U.S. District Court for the Northern District of California. If a LinkedIn user leaves an external email account open, LinkedIn is said to pretend to be that user and downloads the email addresses in that account to LinkedIn servers, according to the complaint. Linkedln is able to download the addresses without requesting the password for the external email accounts or obtaining users’ consent, according to the complaint.

If the LinkedIn user has logged out from his email applications, the network requests the user name and password of an external email account to ostensibly verify the identity of the user, and then, without notice or consent, attempts to access the user’s external email account to download email addresses, according to the complaint. Linkedln does not inform its users that email addresses harvested from a user’s external email account will be sent multiple emails inviting the recipient to join Linkedln with the user’s endorsement, the complaint said. Users have complained to Linkedln about its “unethical harvesting” of email addresses and repeated spamming of those addresses, according to the complaint, which asks the court for damages and an order prohibiting LinkedIn from continuing its “wrongful and unlawful acts.”

Source : pcworld.com/article/2049220/linkedin-denies-harvesting-user-email-accounts-without-permission.html

Search Engine Optimization SEO | “Global Warming ‘Hiatus’ Puts Climate Change Scientists On The Spot”

Source      : latimes.com
By             : Monte Morin
Category  : Search Engine Optimization SEO, Best Orlando SEO Company

It’s a climate puzzle that has vexed scientists for more than a decade and added fuel to the arguments of those who insist man-made global warming is a myth.  Since just before the start of the 21st century, the Earth’s average global surface temperature has failed to rise despite soaring levels of heat-trapping greenhouse gases and years of dire warnings from environmental advocates. Now, as scientists with the Intergovernmental Panel on Climate Change gather in Sweden this week to approve portions of the IPCC’s fifth assessment report, they are finding themselves pressured to explain this glaring discrepancy. The panel, a United Nations creation that shared the 2007 Nobel Peace Prize with Al Gore, hopes to brief world leaders on the current state of climate science in a clear, unified voice. However, experts inside and outside the process say members probably will engage in heated debate over the causes and significance of the so-called global warming hiatus.

“It’s contentious,” said IPCC panelist Shang-Ping Xie, a professor of climate science at the Scripps Institution of Oceanography at UC San Diego. “The stakes have been raised by various people, especially the skeptics.” Though scientists don’t have any firm answers, they do have multiple theories. Xie has argued that the hiatus is the result of heat absorption by the Pacific Ocean — a little-understood, naturally occurring process that repeats itself every few decades. Xie and his colleagues presented the idea in a study published last month in the prestigious journal Nature.

The theory, which is gaining adherents, remains unproved by actual observation. Surface temperature records date to the late 1800s, but measurements of deep water temperature began only in the 1960s, so there just isn’t enough data to chart the long-term patterns, Xie said. Scientists have also offered other explanations for the hiatus: lack of sunspot activity, low concentrations of atmospheric water vapor and other marine-related effects. These too remain theories. For the general public, the existence of the hiatus has been difficult to reconcile with reports of record-breaking summer heat and precedent-setting Arctic ice melts. At the same time, those who deny the tenets of climate change science — that the burning of fossil fuels adds carbon dioxide and other greenhouse gases to the atmosphere and warms it — have seized on the hiatus, calling it proof that global warming isn’t real.

Climate scientists, meanwhile, have had a different response. Although most view the pause as a temporary interruption in a long-term warming trend, some disagree and say it has revealed serious flaws in the deliberative processes of the IPCC. One of the most prominent of these critics is Judith Curry, a climatologist who heads the School of Earth and Atmospheric Sciences at the Georgia Institute of Technology. She was involved in the third IPCC assessment, which was published in 2001. But now she accuses the organization of intellectual arrogance and bias. “All other things being equal, adding more greenhouse gases to the atmosphere will have a warming effect on the planet,” Curry said. “However, all things are never equal, and what we are seeing is natural climate variability dominating over human impact.”

Curry isn’t the only one to suggest flaws in established climate models. IPCC vice chair Francis Zwiers, director of the Pacific Climate Impacts Consortium at the University of Victoria in Canada, co-wrote a paper published in this month’s Nature Climate Change that said climate models had “significantly” overestimated global warming over the last 20 years — and especially for the last 15 years, which coincides with the onset of the hiatus. The models had predicted that the average global surface temperature would increase by 0.21 of a degree Celsius over this period, but they turned out to be off by a factor of four, Zwiers and his colleagues wrote. In reality, the average temperature has edged up only 0.05 of a degree Celsius over that time — which in a statistical sense is not significantly different from zero.

Of course, people don’t actually spend their entire lives subjected to the global average temperature, which is currently about 15 degrees Celsius, or 59 degrees Fahrenheit. Those who fixate on that single measurement lose sight of significant regional trends, particularly in the Northern Hemisphere, climate scientists say. Xie and Yu Kosaka, an assistant project scientist at Scripps, used computer models to simulate the Pacific decadal oscillation, a phenomenon related to the El Niño and La Niña ocean temperature cycles that lasts for 20 to 30 years. The model suggested that the northern mid-latitudes — an area that includes the United States and most of Europe and China — were “insulated” from the oscillation’s cooling effect during the summer months, as was the Arctic region. “In the summer you’ve basically removed the Pacific cooling, so we’re still baked by greenhouse gases,” Xie said.

As a consequence, 2012 marked two climate milestones, he said. The U.S. experienced its hottest year on record, while ice cover in the North Pole shrank to the lowest level ever observed by satellite. Other climatologists, such as Bill Patzert of NASA’s Jet Propulsion Laboratory in La Cañada Flintridge, say sea level rise is “unequivocal proof” that greenhouse gases are continuing to heat the planet, and that much of this added heat is being absorbed by the oceans. As ocean water warms, it expands and drives sea levels higher, Patzert said. Currently, oceans are rising at an average of more than 3 millimeters, or 0.12 of an inch, per year. This pace is significantly faster than the average rate over the last several thousand years, scientists say.

“There’s no doubt that in terms of global temperatures we’ve hit a little flat spot in the road here,” Patzert said. “But there’s been no slowdown whatsoever in sea level rise, so global warming is alive and well.” Whether that message is communicated successfully by the IPCC this week remains to be seen. In the days leading up to the meeting, the organization has found itself on the defensive. A draft summary that was leaked to the media reported that scientists were “95% confident” that human activity was responsible for more than half of the increase in average global surface temperature between 1951 and 2010. But critics openly scoff, considering the IPCC’s poor record for predicting short-term temperature increases.

“This unpredicted hiatus just reflects the fact that we don’t understand things as well as we thought,” said Roger Pielke Jr., a professor of environmental studies at the University of Colorado in Boulder and vocal critic of the climate change establishment. “Now the IPCC finds itself in a position that a science group never wants to be in. It’s in spin management mode.”

Source : latimes.com/science/la-sci-climate-change-uncertainty-20130923,0,791164.story