Local SEO Services Orlando | “Shoppers Warm Up To Retail On Thanksgiving Day”

Source    : Freep
By             : Georgea Kovanis
Category : Local SEO Services Orlando, Best Orlando SEO Company

Local SEO Serviceso Orlando

Local SEO Serviceso Orlando

Stores opened earlier than ever Thursday evening for post-Thanksgiving sales, and the shoppers shopped. And shopped.And shopped. Lines at Toys R Us, which opened at 5 p.m., and Best Buy, which opened at 6 p.m., initially seemed shorter than they’ve been in previous years. Amanda Reeser, general manager of the Best Buy in Madison Heights, said it took longer this year for the very long line to form outside her store as it has in years past. But the crowds finally showed up. Minutes before its opening, security personnel figured at least 300 people were standing outside, waiting to get in.

Jessica Berry, 27, of Ferndale said she wouldn’t normally have been able to make the Toys R Us opening at 5 p.m. Thursday. But this year, only a few members of her family gathered for Thanksgiving, and they had brunch, so she had time to shop. She dropped her husband off at a Walmart before driving herself to the Madison Heights Toys R Us, where she waited in line outside the store to get a train set and other toys. Jackie Council, 29, of Warren said she got in line outside the Best Buy in Madison Heights two hours before its 6 p.m. opening. She managed to get the Kindle and game system she wanted, she said, but felt like she’d had to rush her Thanksgiving celebration.

“Just starting early is a lot more hectic,” she said. “You don’t get to spend much time with family.” Nationally, retailers expected 33 million people to shop in stores or online on Thanksgiving Day, according to a National Retail Federation survey. On Friday, 97 million are expected to shop. For the full holiday weekend — Thursday through Sunday — up to 140 million people planned to shop. Last year, 147 million people surveyed said they planned to shop over the holiday weekend. Around metro Detroit, shoppers seemed in good spirits. Almost a half hour before Target’s 8 p.m. opening, people standing in the long line outside the Madison Heights store began singing “Rudolph the Red Nosed Reindeer.” “I love it!” Dee Farmer, 47, of Brighton said of Thanksgiving shopping. She was outside the Brighton Target store, where she’d been warmly ensconced in a tent since Wednesday night.

Farmer, a flight attendant, flew into Detroit Metro Airport from Germany about 3:30 p.m. Wednesday. She rushed home, changed clothes, grabbed her tent and propane heater and was set up in front of the store by 7:30 p.m. — 24 hours and 30 minutes before the store was to open Thanksgiving night. She wanted a 50-inch TV. And an iPad. And a camera. And probably some pajamas. And spending the night in a tent — and lunch from McDonald’s — was worth the wait, she said.

“You become one of these weird people,” she said, the sort of person who has an insulated tent and a propane heater.After Target, she said she would go home and have dinner — unless she decided to go to more stores. Which, she admitted, was a distinct possibility. By 11:15 pm, there was ample parking at Oakland Mall in Troy and checking out at Macy’s, which opened at 8 p.m., was relatively quick. The store’s busiest departments — handbags, jewelry, women’s shoes and the home department. The biggest draw? Appliances for $9.99. It seemed no one could resist them, as almost every shopper in the store’s home department seemed to be walking away with a toaster oven or mini vacuum.

Source : freep.com/article/20131128/NEWS05/311280096/Black-Friday-Thanksgiving-Day-shopping


Best Orlando SEO Company | “How Google’s keyword data encryption Can Help Make The SEO Market More Competitive”

Source     : Business Financial Post
By               : Jeff Quipp
Category  : Small Business SEO Orlando, Best Orlando SEO Company

Several weeks ago, Google confirmed it plans to encrypt all search activity, apart from clicks on ads. This is bad news for entrepreneurs. Valuable keyword data from searches, once readily available, will be encrypted and unattainable. That means entrepreneurs who have a website will be unable to track how potential customers are finding their site through organic searches on Google.

Google says the move is an attempt to protect the privacy of its users when they conduct searches. There is also some speculation it is trying to curtail the NSA’s ability to spy on people. I would contend, the search engine giant likely is trying to leverage its position in the Canadian search market (over 85% market share) to push advertisers into paid search.

While the former are nice sentiments, they don’t help entrepreneurs figure out what works, what doesn’t and how to do better. The availability of keyword data helps website creators determine how and where traffic is coming from, and with so many searches performed via Google, this data is an essential tool for gaining insight into how sites and brands are being found online. Entrepreneurs who have websites need this data, and by making it available only through paid search, businesses will be forced to buy ads.

What can business owners do about it?

To start with they can adopt an “if you can’t beat ’em, join ’em” attitude. Maybe dip your toe into paid search within a budget that works for you. This will allow you to see what kind of search terms your website is ranking for, which pages of your website are performing well, and gain access to other valuable metrics.

The second and perhaps most effective short-term response to Google’s keyword data encryption is to begin looking at SEO performance on a page level, rather than by individual keywords. Since content tends to centre around a specific topic and you still have the ability to track the performance of page URLs, it is possible to make inferences about what keywords are helping your website rank. While this isn’t an airtight method, it can still provide valuable insight into why and how you’re ranking (or not ranking) in Google.

The third, and longer-term response is that individuals will need to make changes in their search behaviour. I’m not suggesting you cease using Google altogether, but maybe it’s time to start using Bing and other search engines more frequently. Only by equipping other search engines with the tools needed to become competitive will we see a competitive market emerge for search engines. This isn’t going to happen unless everyone begins to use them; not necessarily for every search, but on a more frequent and regular basis. To make Google more accountable, we need to elevate other search engines so that they become real competitors in the search market.

So while Google’s new keyword data encryption isn’t welcome news, what it succeeds in doing should be valued: It’s forcing entrepreneurs to see the changing landscape, evolve and become creative about how to succeed — and that’s what successful entrepreneurs should be doing.

Source : business.financialpost.com/2013/11/27/how-googles-keyword-data-encryption-can-help-make-the-seo-market-more-competitive/

Small Business SEO Orlando | “Google Wants Your Content To Be Faster”

Source     : Brafton
By              : Brafton Editorial
Category : Small Business SEO Orlando, Best Orlando SEO Company

Marketers have been warned that site speed is going to become more important for user experience, and thus, search rankings. Now, Google is delivering on that promise with the introduction of Speed Suggestions content analytics reports. Marketers can see where their sites are lagging and identify solutions to speed it up a little. “Users prefer fast sites. And businesses benefit from it,” wrote Google Analytics Team member Chen Xiao the official blog post announcing the update.

Before marketers resign to the idea that Google is constantly making it harder for them to reach SEO goals, they must take a step back and see that the search engine is leading by example. Google recently introduction of the <a ping> attribute that sped up mobile content delivery by around 200 to 400 milliseconds. But the search engine isn’t alone in its efforts to pick up the pace. Mobile web access speed has increased 30 percent over the past year. More, this tool follows the 2011 release of Page Speed Online, which similarly offered marketers insights on how speed impacted search rankings.  Using the new reports, marketers determine how quickly their web content displays in the Overview tab, and then dig into more granular data about Page Timings (which details the time it takes to load each page) and User Timings (the performance of images, videos, buttons, etc.). But the real gold mine (at least until SEOs get a handle on site speed best practices) is the Speed Suggestions portal, which offers prescriptive suggestions for decreasing load times.

Some examples from the post:

– Minifying JavaScript code because it can save bytes of data and speed up downloading, parsing and executing time. Optimizing images through compression and proper optimization to save bytes of data. Google’s Matt Cutts has come out and stated that site speed is an more important ranking signal, and brands that want to assume higher SERP positions should find ways to give shrink load times. It’s crucial that marketers remember we’re living in a fast-paced world that calls for real-time responsiveness even when it comes to content distribution.

Site : brafton.com/news/seo-update-google-wants-your-content-to-be-faster

Best Orlando SEO Company | “Website Designer or SEO Expert? Or both?”

Source      : Arabian Gazette
By            : Barry Lee Cummings
Category : Local SEO Services Orlando, Best Orlando SEO Company

To explain this, we need to delve into the buzzword that is convergence. So what is convergence then? Well, the best example I can use to explain this is the smartphone: We used to have separate devices for calling (phone), messaging (blackberry or even a pager!) email (desktop), work on the move (laptop), web browsing (PC of some sort), now we have the smartphone, it can do literally everything. It’s all converged into one place, and this is both good and bad depending on your point of view.

Digital marketing is not a new phenomenon by any stretch of the imagination, it’s actually around ten years old and those involved at the beginning made a lot of money developing the strategies that they now make even more money from by teaching others. But here in the MENA region where it’s taking a lot longer for people to get their heads around digital, it’s seen as something sparkly and new. This began to impact the industry two years ago, with the overnight transformation of traditional PR companies to ‘PR and digital communication companies’ and web development companies to ‘digital marketing companies’. And herein lies the problem.

In order to go from one of these to the other, you need resources — resources that these companies didn’t have. But at the same time, they didn’t want to lose face, or indeed lose customers by saying they couldn’t do what was being asked of them. But the differences between the website designer and the SEO expert are vast. Website Designer – are usually very creative and skilled with programs such as Photoshop and Illustrator, they can take your ideas and thoughts out of your head and translate them into something tangible that you can approve or disapprove of. Traditionally, this design element was all about the aesthetics; it had to look the way you imagined it in your head, it had to be a certain shade of blue, the images had to move and intertwine, and most of all you had to have your products proudly poised at the top of the page. At no point was engagement, optimisation, or in many cases your customer, actually considered. For many, web design was a vanity project to stroke their own egos.

SEO Expert – or anyone focused on the optimisation of web presence, focuses more on the customer, and making sure the website, or any of the virtual real estate, is actually relevant to your target audience. The basics are covered in terms of the language of the customer and incorporate of that into the pages, the title, URL, content, meta tags, header tags, sitemaps, robot files and of course your analytics. As we move forward, more and more web developers are bringing the ‘on page’ optimisation under their banner when creating sites. But the bulk of SEO work is done off page and that is where you need experts in this field. It has moved on far from just link building; Google and the like are looking for organic growth in your site from a content perspective — regular relevant content creation is essential, but more important is the promotion and syndication of that great content. It’s this step that actually starts you moving up the Search Engine Results Pages (SERP’s) for the keywords you want to rank for.

So you can see that whilst web developers/designers may well incorporate some elements of SEO into their particular process, you would do well to question anyone claiming to do web design, web development, SEO and a plethora of other things at the same time. Ask them how they approach their SEO, what level they go to and which properties they focus on. If they can’t answer, or don’t understand the question, perhaps evaluate them to just focus on your web development/design and then look for a SEO professional.

Source : arabiangazette.com/website-designer-seo-expert-20131125/

Local SEO Services Orlando | “How To Create a Fun – Functional Website User Experience”

Source     : Entrepreneur
By              : Stephanie Orma
Category : Local SEO Services Orlando, Best Orlando SEO Company

Launched in 2005 for just $5,000 as a city guide for sharing local finds, Refinery29 has become one of the web’s hottest fashion and lifestyle websites, with more than 5 million unique monthly visitors and revenue via advertising and e-commerce expected to hit $26 million this year. While growth has been lightning-fast, founders Philippe von Borries and Justin Stefano realized that their branding wasn’t keeping pace. “Media companies are no longer just content publishers in the traditional sense–they manufacture products, create technology platforms, videos and other assets that go far beyond the written word,” Stefano says. “We wanted to grow in all those different directions, but our old logo, website and branding just didn’t allow for that.”

Publishing 80 stories daily, the once-well-crafted blog had become cluttered, inconsistent and difficult to navigate. The founders were also unhappy with how their logo appeared in mobile form–important, as more than 40 percent of Refinery29’s traffic is from phones and tablets.

Working with global brand consultancy Wolff Olins, which has aided the reinvention of brands like USA Today, AOL and Target, the teams dove into a four-month “branding boot camp” to address Refinery29’s greatest concern: how to stay cool and relevant while it scales and seeks new audiences. “It’s the ultimate question and a challenge for most every brand out there,” says Marissa Vosper, lead strategist at Wolff Olins, “but especially for Refinery, as their whole business was founded on an indie culture of going against the grain of mass-appeal books like Vogue and Elle.” Wolff Olins led the visual manifestation of the brand into the distinct logo “R29,” which works on everything from web banners to apparel and merges a high-fashion aesthetic with the boldness of a news site. Then the Refinery29 design team jumped in to tackle the website, designing it with modular elements. “The homepage has five unique sections that can all be swapped out and switched around,” Stefano says, “so we can recommend content based on our readers’ preferences and easily integrate the next big social platform.” Once cramped and text-heavy, the site is now streamlined and playful, with large photos, more white space, better ad placement, an icon scrollbar and a way to track trends on social sites. To keep readers engaged, slideshows flow from one right into the next–eliminating the “Where do I go now?” decision–and articles are followed by an endless feed of related content.

Refinery29 would not provide numbers but reports a marked increase in article and page views since the July relaunch. And more innovations are in the works. “The risks that media companies run is that they’re hot for a few minutes, have a couple good years, and then folks move on to the next thing,” Stefano says. “We’re focused on creating something that will remain meaningful for at least the next decade.”

Read more: entrepreneur.com/article/229463#ixzz2ld2EhAjA

Best Orlando SEO Company | “Google To Gmail Users: Don’t Expect Privacy”

Source    : Yahoo News
By             : Chris Smith
Category : Local SEO Services Orlando, Best Orlando SEO Company

Google to Gmail Users

Google to Gmail Users

Google indicates in a recent court filing that people who use Gmail shouldn’t reasonably expect their emails to stay private. People who send emails to someone with a Gmail account shouldn’t expect their messages to be private, Google suggests in a court filing. The revelation was made in a brief Google filed recently in federal court in response to a class-action lawsuit alleging the company violates federal and state wiretap laws by using a program to scan emails to determine what ads to serve based on the message’s content. According to Consumer Watchdog, Google argued in a motion to dismiss the case:

“Just as a sender of a letter to a business colleague cannot be surprised that the recipient’s assistant opens the letter, people who use web-based email today cannot be surprised if their emails are processed by the recipient’s [email provider] in the course of delivery. Indeed, ‘a person has no legitimate expectation of privacy in information he voluntarily turns over to third parties.'” Google declined to comment further on the matter.

“Google has finally admitted they don’t respect privacy,” said John M. Simpson, director of Consumer Watchdog’s Privacy Project. “People should take them at their word; if you care about your email correspondents’ privacy don’t use Gmail.” A hearing in the case is scheduled for Sept. 5 in U.S. District Court in San Jose, Calif. Concerns over online privacy and security have been heightened after information leaked by former National Security Agency contractor Eric Snowden revealed that major Internet companies have been providing Web user data to U.S. security agencies.

Source : news.msn.com/us/google-to-gmail-users-dont-expect-privacy

Orlando Local Search Engine Optimization | “iPad Mini 2 – Expert Reviews”

Source    : Josic
By             : Josic Media
Category  : Local SEO Search Orlando, Orlando Local Search Engine Optimization

#Ipad #Mini

Ipad Mini

You may or may not like Apple products, but you can’t but agree that despite all criticism and negative reviews (especially after Steve Jobs’s death) the iPads, the iPods, the iPhone and Mac computers are selling pretty well. When it comes to the iPad, perhaps the major question that comes out to the surface is: what OS is better – iOS or Android? I guess this is a kind of question you can answer on your own, while I will review the iPad Mini 2 below:

Design: First off, let’s say this – great design, great quality and great materials. As known, Apple products never use cheap plastic, and the iPad Mini isn’t an exception here. When you hold this tablet you are 100% confident you hold a solid gadget with aluminum body that does not look or feel cheap.

Size: As to the size of the tablet, it’s 8 inch. Well, this is less than bulky 10-inch tablets and more than small 7-inch Android devices. It is not too convenient to hold the iPad Mini 2 with one hand, but it’s still possible. It depends on the size of your hand, though. Anyway, the build quality is just superior and Apple never compromises on that.

Screen: The 8-inch screen is gorgeous. This is a Retina screen, so there shouldn’t be any questions about quality. If the original iPad Mini had somewhat poor screen that isn’t as sharp as it is supposed to be, the next generation of this tablet is so much better. 2,048 x 1,536 resolution speaks for itself. This equals to 324 ppi, which is a decent result for a tablet like this. Great screen and fantastic build quality are obvious advantages of the iPad Mini 2.

Performance: As for performance and specs of this tablet, it is not a secret that iOS does not require powerful hardware since it is using a native code that is executed much faster. So, it would not be fair to compare specs with rivals from Android market, although the iPad Mini 2 specs are pretty decent. A7 processor is just enough for this little guy, i.e. it virtually makes it fly. Coupled with 1GB or RAM it makes it a really fast device. Yes, this may be not as impressive as the recent Android monsters, but I can guarantee you this is more than enough. The interface is very responsive and you won’t find an app that will make the system lag. But again, it beats Nexus 7 in speed and performance! Just think about it for a second. The famous Snapdragon 400 loses.

Cameras: Cameras in the iPhones and iPads have always been incredibly efficient. You’ll be pleased with quality of shots and video. Maybe, this is not the biggest strengths for the iPad Mini 2, but the camera is definitely better than on any of Android rivals. Guys from Apple know how to pack a tablet with a quality camera and relevant software.

All in all this is a nice tablet, and definitely a huge leap from the original Mini that did have some significant drawbacks, like a poor screen. Mini 2 will definitely be able to compete in the market with more ‘feature-full’ Android devices. If you need quality and stability, that’s Apple! You can find more details about this device at Tabletoid.com.

Source : josic.com/ipad-mini-2-expert-reviews332

Best Orlando SEO Company | “Don’t Expect The Surface To Rescue The PC Industry”

Source    : Yahoo News
By             : Chris Smith
Category : Local SEO Services Orlando, Best Orlando SEO Company

Analysts aren’t impressed with Microsoft and its Surface tablets, and they expect the company to only sell less than 10 million units by the end of next June. Kash Rangan from Merrill Lynch downgraded Microsoft stock to Underperfom from Neutral, Barron’s reports, while Heather Bellini from Goldman Sachs maintained a Sell rating with a $28 price target for Microsoft stock. Microsoft is “fundamentally tied to the PC market, which is facing significant structural challenges due to the popularity of smartphones and tablets, where Microsoft has been a laggard,” Bellini said, adding that the “company’s long-term fate will be predicted on whether Microsoft can successfully drive adoption of its new mobility offerings while also trying to slow the rate of decline in PCs.”

Bellini cut PC shipments down to 78.7 million units from a prior 79.8 million estimate for Microsoft’s Q2 FY14 ending in December – a 10% drop compared to the same period in the previous year. Similarly, the PC shipments estimate for Microsoft’s entire fiscal year 2014 ending in June next year was dropped to 303 million, a 7.6% drop compared to last year, and 1% worse than initial estimates. On the other hand, tablet sales for the same period will be on the rise, with Bellini saying that shipments may reach 245 million by the end of June, or a 20% growth compared to the previous year, and 2% better than initial estimates. Of those, Microsoft may only ship a combined 9.6 million Surface units, up from a prior estimate of 9.3 million. Comparatively, Samsung aims to ship 100 million tablets next year.

Bellini has also revisited her pricing and margin forecast for the Surface family of tablets after taking into account the new cost scheme for Windows 8 devices and she now expects Surface revenues for Q2 FY14 to total only $259 million from roughly 400,000 combined Surface tablet sales, down from a prior estimate of $268 million from roughly 350,000 shipped units. The Goldman Sachs analyst updated the gross margin estimates for the Surface as well, taking into account Microsoft’s Surface-related disclosures for the previous quarter. “Gross margins were negative 55% in the quarter vs. our assumption of 5%” said Bellini, who adjusted Microsoft’s projected Surface margins to -21% and -6% for fiscal years 2014 and 2015, respectively. Bellini maintained a total revenue estimate of $83.3 billion for FY14 for the company, while downgrading EPS estimates by a penny to $2.53. Meanwhile, Microsoft is aggressively marketing Windows tablets, but buyers so far have seemed interested in something entirely different.

Source : news.yahoo.com/don-t-expect-surface-rescue-pc-industry-204507855.html

Best Orlando SEO Company | “103 Compelling Social Media And Marketing Statistics For 2013 (and 2014)”

Source      : Business 2 Community
By               :  Tom Pick
Category :  Local SEO Services Orlando, Best Orlando SEO Company

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. How can marketers help their organizations move from “social media marketing” to “social business”? Which emerging platforms are essential (or even worth investigating)? What role does social play in a brand’s overall online visibility? How does social media use differ in B2B vs. B2C companies? Between large and small businesses? Which content marketing tactics and formats are gaining or losing favor? How do marketers separate hype from reality in mobile?

Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations.
General Social Media Marketing Facts and Statistics

1. 97% of all consumers search for local businesses online. (An amazing statistic, given that nearly 20% of the adult U.S. population still lacks internet access).

2. 20- to 30-year-olds (Gen Y), act like no other previous generations. 20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds).

3. 68% of Google+ users are male, while 80% of Pinterest users are women.

4. Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. Less than half view social media as important for supplier/partner engagement.

5. Social media isn’t quite as ubiquitous as it sometimes seems. 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. And these people can vote. Which explains a lot.

6. 72% of adult internet users in the U.S. are now active on at least one social network, up from 67% in 2012 and just 8% in 2005.

7. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. But the opposite is also true: 71% of consumers receiving a quick brand response on social media say they would likely recommend that brand to others.

8. 65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent.

9. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day.
10. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn.

11. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012.

12. 69% of brands now have a presence on Pinterest, up from 10% in the fourth quarter of 2012.
General Marketing Facts and Statistics

13. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Wrong. Nearly three-quarters of brand marketers still view live trade shows and conferences as either “very valuable” or “essential to doing business.” Just 9% say their importance is diminishing.

14. 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Visibility is vital, so every brand needs a comprehensive strategy for optimizing their overall web presence.

15. To optimize not just online visibility but also trust with buyers, vendors need to focus on their industry presence. Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews.

16. The average CTR for banners is 0.01 percent. According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. And yet—there were 5.3 trillion display ads served up last year.

17. Big contradictions on big data: 71% of marketers say they plan to have Big Data solutions in place in the next two years. But 75% of marketers can’t calculate their ROI of their marketing spending and and 50% of them say that IT is not a strategic partner.

18. Another contradiction: while 86% of companies are comfortable marketing with social tools, only 41% use social tools for communicating with customers. (Forbes)
B2B Social Media Marketing Stats and Facts

19. Nearly half of B2B marketers planned to increase their overall marketing budgets this year despite continuing economic challenges. Two-thirds planned to increase digital marketing spending.

20. Another source found that almost half of B2B marketers (the same “almost half”?) anticipate an increased budget for 2014, while just 3% foresee spending reductions.

21. Just 38% of b2b marketers say they have a defined social media strategy.

22. Twitter is the most popular platform in b2b, with 85% of marketers saying they use this. LinkedIn is a close second at 82%.

23. Nearly three-quarters of b2b marketers say they can’t measure the ROI of social media at, or can measure it only some of the time. The primary measurement of social media success is increased website traffic.

24. Is social media displacing PR? In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. 45% said they would use social media if they could use just one promotional vehicle vs. 24% who said they would issue a press release.

25. 60% of B2B marketers identify lead generation as their top online marketing challenge. And more than a third (36%) say they can’t accurately attribute online conversions to the correct marketing channels.

26. Which lead gen tactics work best? B2B marketers put email marketing at the top (with 51% saying this is a highly effective tactic) followed by SEO and content marketing (38% each), offline events like trade shows (31%) and paid search/online ads (29%). Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing.

27. In terms of difficulty of execution, nearly half (49%) of B2B marketers put social media marketing at the top, followed by content marketing (39%), SEO (26%) and mobile (25%).

28. Opportunity being squandered: B2B buyers under 35 years old (a growing group) are 131% more likely to make corporate purchases online than their older counterparts. 90% of B2B buyers age 18-35 now make company purchases online, compared with 45% of those age 45-60 and 29% of those age 60+. Yet nearly half have purchased from Amazon Supply in the past year because their current suppliers aren’t offering an online purchase channel.

29. Another opportunity being squandered: More than 90% of B2B marketers consider webinars/webcasts, e-books, white papers, and published articles to be either “very” or “somewhat” effective in achieving SEO and marketing objectives. Yet less half utilize webcasts and just 20% create e-books.

30. While B2B B2B buyers age 60+ conduct online research before purchasing less than 10% of the time, younger buyers (age 26-45) do research before purchasing 50% of the time or more. Another reason it’s vital to have a framework for maximizing a brand’s online visibility.

31. More than 80% of B2B decision makers say they visit vendor-independent communities or forums, vendor-sponsored communities or forums, and LinkedIn at least monthly for business purposes.

32. 32% of B2B decision makers use Pinterest at least monthly, but only 2% do so primarily for business reasons.

33. 87% of B2B companies view social media (other than blogs) as a highly successful element of their marketing mix. 83% say the same for articles on websites, 78% eNewsletters, and 77% blogs.

34. The top four metrics used to measure B2B social media success are web traffic (60%), sales lead quality (51%), social sharing (45%) and sales lead quantity (43%).

35. Almost 60% of all social media-referred traffic to B2B websites comes from just three networks: Facebook, Twitter and LinkedIn.

36. In 2012, less than a third of B2B marketers said their social media activities were either “fully integrated” or “very involved” with company-wide operations. Today that figure is close to half.

37. The top marketing tactics used by B2B marketers this year were social networks (84%), email marketing (72%), SEO (56%) and press releases (51%). The least popular tactics, each used by less a quarter of marketers, were online ads, seminars and ebooks.
Statistics About Social Media Use in the Enterprise

38. 77 of the Fortune Global 100 companies have at least one official corporate Twitter account.

39. 48% of the Fortune Global 100 are on Google+.

40. More than one-third of Fortune 500 companies have active Google+ accounts. However, 19% of the companies with Google+ corporate accounts have not yet activated them. Google+ remains the only major social platform with a significant number of open—but inactive—accounts.

41. 70% of the Fortune 500 companies have Facebook pages, including nine of the top 10 companies. (MediaPost)

42. The top five social networks used by B2B marketers to distribute content are LinkedIn (83%), Twitter (80%), Facebook (80%), YouTube (61%) and Google+ (39%). (Social Media Today)

43. Another study pegs the top three social networks in use buy Fortune 500 companies are Twitter (77%), Facebook (70%) and YouTube (69%).

44. The leaders of these companies lag in their own social media use, however. Of the 500 leaders of the biggest companies in the US, only 28 have a Twitter account, and only 19 of them actually use it.

45. 68% of Fortune 500 CEOs have no social media presence whatsoever. Among the rest, 26% are on LinkedIn, but less than 10% are on Facebook and just 1% – five CEOs – are on Google+.

46. And yet, 90% of global business executives say that social media is important today or will be within a year.

47. Maybe they just aren’t doing it right? When asked to rank their company’s social business maturity on a scale of 1 to 10, more than half of global business executives gave their company a score of 3 or below. Only 31% gave a rating of 4 to 6. Just 17% ranked their company at 7 or above.

48. By department, the largest users of social media in enterprises are marketing (with 78% using social media to a moderate to great extent), IT (64%), sales (63%), and customer service (62%). The functions using social media least are operations (46%), supply chain operations (36%), risk management (35%) and finance (28%).

49. More than 40% of enterprises measure the success of their externally facing social media initiatives based on social reach (e.g., number of fans/followers) or brand reputation enhancement. Just 14% measure it based on sales. 19% don’t measure it at all.

50. Among the Interbrands Top 100 brands (B2C), nearly all have a presence on Facebook and Twitter. 76% are also on Google+, 74% are on Pinterest, almost a third (31) are on Tumblr.

51. Why Tumblr? Because “posts tend to have a longer shelf life on Tumblr than Facebook and Twitter through ‘reblogs,’ or reposts of updates. Almost a third of reblogs (29%) took place more than 30 days after the initial post.”

52. Does that mean B2B marketers should jump on Tumblr to promote their thought leadership content as well? Not necessarily; MTV claimed the second-highest number of reblogs in a recent period. Sprite claimed the most reblogs over that timeframe, with more than 85,000 for a single post with an animated GIF of a game of spin the bottle.

Small Business Social Media Statistics and Facts

53. 78% of small businesses attract new customers through social media.

54. This despite the fact that 80% of SMB websites don’t display links to the company’s social networks.

55. The top three challenges faced by SMB B2B marketers are lead quantity (69%), lead quality (60%), increasing brand awareness (56%) and reaching decision makers (52%). It seems like those figures haven’t budged much in 20 years.

56. The three tactics viewed as most effective for generating SMB B2B sales leads are company websites, email newsletters, and tradeshows. LinkedIn and Facebook were also cited as effective by more than half of marketers, coming in just ahead of direct mail.

57. At the other end of the scale, Pinterest, outdoor media and virtual events were cited as the lead effective tactics for SMB B2B lead generation.

58. SMB marketers identify the top three benefits of social media marketing as increased exposure (89%), increased website traffic (75%), and access to marketplace insights (69%). However, less than half said that it either reduced marketing expenses or increased sales.

59. Small business marketers are most likely to outsource TV/radio advertising (40%) and SEO (35%); they are least likely to outsource email newsletter and social media marketing management (less than 5% each).

60. However, those decisions are often budget-driven. Half or more of SMB marketers would prefer to outsource both TV/radio ads and SEO, and nearly 20% would outsource social media marketing if they could.
Content Marketing Facts and Stats

61. The content marketing challenges faced by enterprises and small businesses must be very different, right? Well…yes and no. Marketers in companies large and small rank are challenged by producing engaging content, producing enough content, producing a variety of content, and measuring content marketing effectiveness in broadly similar proportions. But surprisingly, they part ways on the challenge of lack of executive buy-in (38% of enterprise marketers vs. 25% of SMB marketers say they are challenged by this), lack of budget (48% enterprise, 38% SMB) and most dramatically, lack of integration across marketing channels (58% enterprise, 23% SMB).

62. 92% of marketers believe that content creation is either “very” or “somewhat” effective for SEO.

63. More than half of B2B and business-to-government (B2G) marketers focus on white papers and case studies as key components of their content marketing, compared to less than 10% of B2C marketers. However, those on the consumer side focus much more on customer reviews (44% vs. 27% for B2B).

64. Different types of content address different levels of the purchase funnel. At the top of the funnel, blog posts, news articles, press releases and social media content drive awareness. In the consideration stage, “category level” web page content, “long tail” blogs and news articles, newsletters, FAQs and white papers are most effective.

65. On average, 25% of marketing budgets are now spent on content development, delivery and promotion.

66. 87% of buyers say online content has a major or moderate impact on vendor preference and selection; but 43% say “blatantly self-promotional” content is a major turn off.

67. 54% of B2B marketers plan to increase spending on content marketing in 2014.

68. 77% of B2B marketers use a blog as part of their content marketing mix, and 70% use online video.
Business Blogging Statistics and Facts

69. Blogs convert readers into buyers. 42% of consumers look to blogs for information about potential purchases; 52% say blogs have impacted their purchase decisions; and 57% of marketers have acquired new customers with their blogs.

70. Despite that, just 34% of Fortune 500 enterprises maintain corporate blogs – up from 28% in 2012.

71. Within the Fortune 500, telecommunications (53%) and specialty retailers (48%) are most likely to have blogs.

72. 77% of B2B firms maintain blogs.

73. Or do they? Another source puts the share of B2B marketers using blogs at 39% in 2013, down from 48% in 2012. Hmm, confusing.
SEO and Search Marketing Stats and Facts

74. 50% of searchers on Bing click the first organic result. Only about 6% click the third result, 3% on the fourth result, and 1% on results near the bottom of page one.

75. However—a lower position isn’t always bad. If the searcher clicks the “back” button because the top result didn’t meet expectations, then he or she is 5-8 times more likely to click on a lower result than on the initial search. That is, the CTR for a result near the bottom of page one can be as high as 8% after a “back” button click.

76. 50% of marketers cite web pages as “very effective” for SEO. Really, only 50%?

77. Another study puts the figure above at 95%; that sounds more like it.

78. 50% of consumers say they are more like to click on a search result if the brand appears multiple times on the results page. This is why web presence optimization is vital!
79. Marketers produce a wide variety of content to support SEO, with web pages (79%), social media (74%) and blogs (68%) topping the list. The least-used tactics? Mobile apps (14%), digital magazines

80. Search AND social rule. Among marketers who rate their companies’ SEO strategies as “highly effective” in achieving marketing objectives, 38% have extensive integration between their social media and SEO tactics, and only5% have no such integration. Among those who call their SEO “not successful,” just 2% have extensive search and social integration, while 50% have no connection between these activities.

81. Again comparing “superior” to “inferior” SEO strategists, those in the superior group are 67% more likely to say that creating original content is their most effective SEO tactic, and three-and-a-half times more likely to cite changing search engine algorithms as a critical obstacle to achieving their objectives, while being far less likely (6% vs. 58%) to point to the lack of a clear and concise strategy as a main challenge. (Marketing Charts)

82. Organic or paid? No, both! Paid search supports organic SEO efforts: paid-search ads alongside organic listings in position two through five receive two out of every three clicks from the search engine results page (SERP). When organic results are well below the fold in positions six through 10, paid search is responsible for nine out of 10 clicks to the Web site.

83. Even when organic results fall in the first position, consumers still click on the paid-search ad. When a paid listing appears on a SERP with the top organic listing for the same keyword, the organic result gets 60% of the clicks on average and the paid link 40% of clicks.

84. Just 23% of marketers generate more than half of all leads through organic search. 22% of companies generate between a quarter and half of all leads via search, and 24% obtain less than one out of every 10 leads via SEO.
Mobile Marketing Statistics

85. 50% of clicks on mobile banner ads are accidental.

86. Still, mobile video is the fastest growth area in marketing.

87. And 35% of B2B marketers plan to increase their spending on mobile marketing this year.

88. Facebook will account for 13% of worldwide mobile ad revenue in 2013.
Facebook Statistics and Facts

89. 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook.

90. 81% of B2B decision makers say they visit Facebook at least monthly–but only 2% do so primarily for business purposes, as opposed to 42% who do so primarily for personal purposes.

91. 20% of all internet page views come from Facebook.

92. 95% of all social media-referred traffic to B2C websites is generated from just five social networks: Facebook, Twitter, Reddit, StumbleUpon, and YouTube. 74% comes from Facebook alone.

93. On Facebook, brevity matters. Keeping your posts below 250 characters can get you 60% more engagement than you might otherwise see. You can get up to 66% more engagement if you cut it down to less than 80 characters.

Twitter Statistics and Facts

94. 34% of marketers say they have generated leads from Twitter.

95. To maximize click-throughs from your tweets, keep them to 100 characters or less and tweet in the afternoon .

96. Twitter accounts for 32% of social media-generated traffic to B2B websites, but 82% of social media leads. Hmm, that doesn’t jive with other research on B2B social media.

97. 18% of U.S. adult internet users are now on Twitter, double the percentage from 2010.

98. Using Twitter for social media? Great idea, but you’d better be listening. 81% of Twitter users expect a same-day response to questions and complaints aimed at brands.

99. There are 400 million tweets sent each day.

100. 50% of technology companies have acquired a customer through Twitter.

101. While posting the same headline and link, over and over, is obnoxious, strategically repeating a tweet several hours apart–when different groups of your followers are likely online–can substantially increase click-throughs, without being annoying.

102. For tweets with links, 120-130 characters is the ideal range to maximize retweets.

103. Use hashtags—but sparingly. Tweets with one or two hashtags get 21% higher engagement on average, but those with three or more actually get 17% less engagement.

SOURCE : business2community.com/social-media/103-compelling-social-media-marketing-statistics-2013-2014-0679246

Best Orlando SEO Company | “Need a laugh? Let This Website Come Up With Your Next Facebook Status”

Source      : Last Time
By               : James A. Martin
Category  : Local SEO Services Orlando, Best Orlando SEO Company

If you need some comic relief, check out “What Would I Say?” a new website that generates Facebook posts based on your past status updates. The website goes through your past posts to get an idea about the things you talk about and how you write. Click “Generate Status” to create new posts, and you’ll likely come across a number of hilarious results. There’s also a good chance the website-generated posts might not make any sense.

Here are a few of the results I got:
“Losing happens, but these are still the Harlem Shake”
“Alas, I would have gone missing. #Apple”
“Use protection when you sell your soul to the HTC First, aka”
“Keep calm and kick BAM!”

At best, the statuses seem like something you would write, but at worst, they seem like they’d be something you write after a long night out. The hilarious website was created at hackathon this weekend by Princeton students. The site took just 36 hours to make, and now, it is quickly making the rounds on Twitter and on news websites.

To use the app, simply head to what-would-i-say.com and hit the Facebook login button in the top right corner to give the website permission to access your past Facebook posts. For those worried about the site storing your information, “What Would I Say?” assures users that users’ Facebook status data are stored in their own Web browsers. The students told The Times they were inspired by “the bots” users chat with on messaging services like AOL Instant Messenger. Those bots were automated accounts that were programmed to respond to messages sent by real users. Often, the results were hilarious.

We “realized that Facebook posts would be a great resource for training these bots because they’re so personal and funny,” the students told The Times in an email.  Play around with the app and see what it comes up with based on your past posts. If you see a status you actually want to share, simply hit “Post to Facebook.”

Source : latimes.com/business/technology/la-fi-tn-facebook-what-would-i-say-20131114,0,6271819.story#axzz2kgwprQbO