I’ve read a few articles about SEO best practices as we move into 2014, and most seem to be pretty vague and long-winded. Hopefully you can quickly read over what I have to say here, and gain some practical advice quickly. (Not Provided) Keywords
In 2013, Google withdrew Google Analytics ability to track keyword data for the user’s own website(s). Here are some quick ideas to work around this:
– Use paid search data
– Use Google Trends
– Use Bing Webmaster tools (WMT)
– You can still use the Google Keyword Planner to get search volumes etc. for KW research.
– Bing WMT also has a KW research tool
I’ve just started using Bing WMT. Unfortunately my main blog is on the free WordPress platform so I’m not able to add the required code to track it on Bing. Below is just some of the goodies that it provides. Not that “Search Keywords” are included:
Just to play with our minds, on the 7th of January, Google announced that their own WMT will begin to feature some information regarding which keywords visitors searched for, before landing on your website. It won’t be in Google Analytics, and will only show data for the last 90 days; so you can’t compare year-on-year etc. However, now that conversational search is available, keywords may start to lose some importance. Conversational search is a method of searching, by asking Google a question, verbally. e.g. “Who is Tom Cruise?”
The person searching, is able to ask follow-up questions “Where does he live?”. Google ‘remembers’ that you initially searched for “Tom Cruise”, so this information doesn’t need to be repeated on any follow up searches. This may or may not see the increase of vague phrases bringing traffic to a website.
Social media, and user-generated-content is making an increasingly large ‘overlap’ into SEO. Moz recently reported that +1s (shares on Google’s social media website, Google+) have an amazing correlation with search rankings. Although I believe that Google refute this. Either way Google+ is very important; as it can help to establish an individual’s or a businesses’s identity and ‘semantic relevance’. In addition as GoogleNOW (Google’s version of “siri”) gains popularity, local-search and therefore Google+ business pages become more influential. Social media as a whole, is of course vital. As the concept of direct-link-building tails off somewhat, social media; and sharing content with followers becomes more important for ‘natural’ link-building.
A great report from triple SEO states that there are 2 peak times to share content:
1. Between 10am and 12pm
2. Between 8pm and 10pm
Incidentally, the best time to ‘share’ via email, is 7am. Remember, people will share content that they find entertaining, that promotes some kind of emotional response, that helps define themselves to others and to support causes that they care about.
It is more vital than ever to set up Google Authorship. It’s a big part about building an identity online, and in the eyes of Google. Google will look at different aspects of the content you produce to determine how influential you are within your sphere or industry. For example, it may look at your writing quality, your Google+ activity and the amount of shares and comments your content produces. Related to this, In-Depth-Articles are also very important, especially because they appear differently in the SERPs (Search Engine Results Pages):
Be sure to keep a close eye on any new links that you may get in 2014. Any low quality, potentially damaging links should be Disavowed. Depending on your link velocity, this should be done on a regular basis.
Take it easy with guest posts (irony). Certainly don’t rely on guest posts as your main link-building/generating method. Still guest post, but be very specific and careful about how and where you do it. Don’t use embeddable infographics. Be careful with product-matched anchor text, use more brand anchor text on links. Make EVERYTHING mobile-optmized. Use correct mark-up and rich snippets.
Source From : business2community.com/seo/seo-hummingbird-0733685#!rMpLS