Local SEO Search | “Tesla To Unveil Mainstream, Cheaper Model In 2015”

Source      : sustainablebusinessoregon
By               : Sarah Drake
Category : Orlando Local SEO, Local SEO Search

Electric car maker Tesla Motors will tap into the mainstream car market with a vehicle that could sell in the $40,000 range, and could become crucial to its future growth. The Palo Alto, Calif.-based company run by Elon Musk could introduce the new model in 2015 at the North American International Auto Show in Detroit, though it wouldn’t be up for sale until 2016 or 2017, the Los Angeles Times reports.

Aside from building a lower-priced model that could make Tesla a household brand, increasing vehicle production will be important for Tesla’s future success, according to the article. Building a more affordable vehicle will require the company to find a way to combine battery size, capacity and cost with a 200-mile driving range.

Tesla Motors Inc.’s Model S premium sedan starts at about $71,000, and its Model X sport-utility vehicle will debut in the same price range late next year. Tesla has a showroom in Beaverton.

Source : sustainablebusinessoregon.com/national/2013/12/tesla-to-unveil-mainstream-cheaper.html


Best Orlando SEO Company | “Google Puts Money On Robots, Using The Man Behind Android”

Source     : New Work Times
By             : Jim Patterson-Vanderbilt
Category : Local SEO Services Orlando, Best Orlando SEO Company

In an out-of-the-way Google office, two life-size humanoid robots hang suspended in a corner. If Amazon can imagine delivering books by drones, is it too much to think that Google might be planning to one day have one of the robots hop off an automated Google Car and race to your doorstep to deliver a package? Google executives acknowledge that robotic vision is a “moonshot.” But it appears to be more realistic than Amazon’s proposed drone delivery service, which Jeff Bezos, Amazon’s chief executive, revealed in a television interview the evening before one of the biggest online shopping days of the year.

Over the last half-year, Google has quietly acquired seven technology companies in an effort to create a new generation of robots. And the engineer heading the effort is Andy Rubin, the man who built Google’s Android software into the world’s dominant force in smartphones. The company is tight-lipped about its specific plans, but the scale of the investment, which has not been previously disclosed, indicates that this is no cute science project. At least for now, Google’s robotics effort is not something aimed at consumers. Instead, the company’s expected targets are in manufacturing — like electronics assembly, which is now largely manual — and competing with companies like Amazon in retailing, according to several people with specific knowledge of the project. A realistic case, according to several specialists, would be automating portions of an existing supply chain that stretches from a factory floor to the companies that ship and deliver goods to a consumer’s doorstep.

“The opportunity is massive,” said Andrew McAfee, a principal research scientist at the M.I.T. Center for Digital Business. “There are still people who walk around in factories and pick things up in distribution centers and work in the back rooms of grocery stores.” Google has recently started experimenting with package delivery in urban areas with its Google Shopping service, and it could try to automate portions of that system. The shopping service, available in a few locations like San Francisco, is already making home deliveries for companies like Target, Walgreens and American Eagle Outfitters. Perhaps someday, there will be automated delivery to the doorstep, which for now is dependent on humans. “Like any moonshot, you have to think of time as a factor,” Mr. Rubin said. “We need enough runway and a 10-year vision.”

Mr. Rubin, the 50-year-old Google executive in charge of the new effort, began his engineering career in robotics and has long had a well-known passion for building intelligent machines. Before joining Apple Computer, where he initially worked as a manufacturing engineer in the 1990s, he worked for the German manufacturing company Carl Zeiss as a robotics engineer. “I have a history of making my hobbies into a career,” Mr. Rubin said in a telephone interview. “This is the world’s greatest job. Being an engineer and a tinkerer, you start thinking about what you would want to build for yourself.” He used the example of a windshield wiper that has enough “intelligence” to operate when it rains, without human intervention, as a model for the kind of systems he is trying to create. That is consistent with a vision put forward by the Google co-founder Larry Page, who has argued that technology should be deployed wherever possible to free humans from drudgery and repetitive tasks.

The veteran of a number of previous Silicon Valley start-up efforts and twice a chief executive, Mr. Rubin said he had pondered the possibility of a commercial effort in robotics for more than a decade. He has only recently come to think that a range of technologies have matured to the point where new kinds of automated systems can be commercialized. Earlier this year, Mr. Rubin stepped down as head of the company’s Android smartphone division. Since then he has convinced Google’s founders, Sergey Brin and Mr. Page, that the time is now right for such a venture, and they have opened Google’s checkbook to back him. He declined to say how much the company would spend.

Source : nytimes.com/2013/12/04/technology/google-puts-money-on-robots-using-the-man-behind-android.html?_r=0

Local SEO Services Orlando | “Shoppers Warm Up To Retail On Thanksgiving Day”

Source    : Freep
By             : Georgea Kovanis
Category : Local SEO Services Orlando, Best Orlando SEO Company

Local SEO Serviceso Orlando

Local SEO Serviceso Orlando

Stores opened earlier than ever Thursday evening for post-Thanksgiving sales, and the shoppers shopped. And shopped.And shopped. Lines at Toys R Us, which opened at 5 p.m., and Best Buy, which opened at 6 p.m., initially seemed shorter than they’ve been in previous years. Amanda Reeser, general manager of the Best Buy in Madison Heights, said it took longer this year for the very long line to form outside her store as it has in years past. But the crowds finally showed up. Minutes before its opening, security personnel figured at least 300 people were standing outside, waiting to get in.

Jessica Berry, 27, of Ferndale said she wouldn’t normally have been able to make the Toys R Us opening at 5 p.m. Thursday. But this year, only a few members of her family gathered for Thanksgiving, and they had brunch, so she had time to shop. She dropped her husband off at a Walmart before driving herself to the Madison Heights Toys R Us, where she waited in line outside the store to get a train set and other toys. Jackie Council, 29, of Warren said she got in line outside the Best Buy in Madison Heights two hours before its 6 p.m. opening. She managed to get the Kindle and game system she wanted, she said, but felt like she’d had to rush her Thanksgiving celebration.

“Just starting early is a lot more hectic,” she said. “You don’t get to spend much time with family.” Nationally, retailers expected 33 million people to shop in stores or online on Thanksgiving Day, according to a National Retail Federation survey. On Friday, 97 million are expected to shop. For the full holiday weekend — Thursday through Sunday — up to 140 million people planned to shop. Last year, 147 million people surveyed said they planned to shop over the holiday weekend. Around metro Detroit, shoppers seemed in good spirits. Almost a half hour before Target’s 8 p.m. opening, people standing in the long line outside the Madison Heights store began singing “Rudolph the Red Nosed Reindeer.” “I love it!” Dee Farmer, 47, of Brighton said of Thanksgiving shopping. She was outside the Brighton Target store, where she’d been warmly ensconced in a tent since Wednesday night.

Farmer, a flight attendant, flew into Detroit Metro Airport from Germany about 3:30 p.m. Wednesday. She rushed home, changed clothes, grabbed her tent and propane heater and was set up in front of the store by 7:30 p.m. — 24 hours and 30 minutes before the store was to open Thanksgiving night. She wanted a 50-inch TV. And an iPad. And a camera. And probably some pajamas. And spending the night in a tent — and lunch from McDonald’s — was worth the wait, she said.

“You become one of these weird people,” she said, the sort of person who has an insulated tent and a propane heater.After Target, she said she would go home and have dinner — unless she decided to go to more stores. Which, she admitted, was a distinct possibility. By 11:15 pm, there was ample parking at Oakland Mall in Troy and checking out at Macy’s, which opened at 8 p.m., was relatively quick. The store’s busiest departments — handbags, jewelry, women’s shoes and the home department. The biggest draw? Appliances for $9.99. It seemed no one could resist them, as almost every shopper in the store’s home department seemed to be walking away with a toaster oven or mini vacuum.

Source : freep.com/article/20131128/NEWS05/311280096/Black-Friday-Thanksgiving-Day-shopping

Best Orlando SEO Company | “Google To Gmail Users: Don’t Expect Privacy”

Source    : Yahoo News
By             : Chris Smith
Category : Local SEO Services Orlando, Best Orlando SEO Company

Google to Gmail Users

Google to Gmail Users

Google indicates in a recent court filing that people who use Gmail shouldn’t reasonably expect their emails to stay private. People who send emails to someone with a Gmail account shouldn’t expect their messages to be private, Google suggests in a court filing. The revelation was made in a brief Google filed recently in federal court in response to a class-action lawsuit alleging the company violates federal and state wiretap laws by using a program to scan emails to determine what ads to serve based on the message’s content. According to Consumer Watchdog, Google argued in a motion to dismiss the case:

“Just as a sender of a letter to a business colleague cannot be surprised that the recipient’s assistant opens the letter, people who use web-based email today cannot be surprised if their emails are processed by the recipient’s [email provider] in the course of delivery. Indeed, ‘a person has no legitimate expectation of privacy in information he voluntarily turns over to third parties.'” Google declined to comment further on the matter.

“Google has finally admitted they don’t respect privacy,” said John M. Simpson, director of Consumer Watchdog’s Privacy Project. “People should take them at their word; if you care about your email correspondents’ privacy don’t use Gmail.” A hearing in the case is scheduled for Sept. 5 in U.S. District Court in San Jose, Calif. Concerns over online privacy and security have been heightened after information leaked by former National Security Agency contractor Eric Snowden revealed that major Internet companies have been providing Web user data to U.S. security agencies.

Source : news.msn.com/us/google-to-gmail-users-dont-expect-privacy

Best Orlando SEO Company | “103 Compelling Social Media And Marketing Statistics For 2013 (and 2014)”

Source      : Business 2 Community
By               :  Tom Pick
Category :  Local SEO Services Orlando, Best Orlando SEO Company

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. How can marketers help their organizations move from “social media marketing” to “social business”? Which emerging platforms are essential (or even worth investigating)? What role does social play in a brand’s overall online visibility? How does social media use differ in B2B vs. B2C companies? Between large and small businesses? Which content marketing tactics and formats are gaining or losing favor? How do marketers separate hype from reality in mobile?

Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations.
General Social Media Marketing Facts and Statistics

1. 97% of all consumers search for local businesses online. (An amazing statistic, given that nearly 20% of the adult U.S. population still lacks internet access).

2. 20- to 30-year-olds (Gen Y), act like no other previous generations. 20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds).

3. 68% of Google+ users are male, while 80% of Pinterest users are women.

4. Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. Less than half view social media as important for supplier/partner engagement.

5. Social media isn’t quite as ubiquitous as it sometimes seems. 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. And these people can vote. Which explains a lot.

6. 72% of adult internet users in the U.S. are now active on at least one social network, up from 67% in 2012 and just 8% in 2005.

7. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. But the opposite is also true: 71% of consumers receiving a quick brand response on social media say they would likely recommend that brand to others.

8. 65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent.

9. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day.
10. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn.

11. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012.

12. 69% of brands now have a presence on Pinterest, up from 10% in the fourth quarter of 2012.
General Marketing Facts and Statistics

13. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Wrong. Nearly three-quarters of brand marketers still view live trade shows and conferences as either “very valuable” or “essential to doing business.” Just 9% say their importance is diminishing.

14. 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Visibility is vital, so every brand needs a comprehensive strategy for optimizing their overall web presence.

15. To optimize not just online visibility but also trust with buyers, vendors need to focus on their industry presence. Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews.

16. The average CTR for banners is 0.01 percent. According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. And yet—there were 5.3 trillion display ads served up last year.

17. Big contradictions on big data: 71% of marketers say they plan to have Big Data solutions in place in the next two years. But 75% of marketers can’t calculate their ROI of their marketing spending and and 50% of them say that IT is not a strategic partner.

18. Another contradiction: while 86% of companies are comfortable marketing with social tools, only 41% use social tools for communicating with customers. (Forbes)
B2B Social Media Marketing Stats and Facts

19. Nearly half of B2B marketers planned to increase their overall marketing budgets this year despite continuing economic challenges. Two-thirds planned to increase digital marketing spending.

20. Another source found that almost half of B2B marketers (the same “almost half”?) anticipate an increased budget for 2014, while just 3% foresee spending reductions.

21. Just 38% of b2b marketers say they have a defined social media strategy.

22. Twitter is the most popular platform in b2b, with 85% of marketers saying they use this. LinkedIn is a close second at 82%.

23. Nearly three-quarters of b2b marketers say they can’t measure the ROI of social media at, or can measure it only some of the time. The primary measurement of social media success is increased website traffic.

24. Is social media displacing PR? In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. 45% said they would use social media if they could use just one promotional vehicle vs. 24% who said they would issue a press release.

25. 60% of B2B marketers identify lead generation as their top online marketing challenge. And more than a third (36%) say they can’t accurately attribute online conversions to the correct marketing channels.

26. Which lead gen tactics work best? B2B marketers put email marketing at the top (with 51% saying this is a highly effective tactic) followed by SEO and content marketing (38% each), offline events like trade shows (31%) and paid search/online ads (29%). Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing.

27. In terms of difficulty of execution, nearly half (49%) of B2B marketers put social media marketing at the top, followed by content marketing (39%), SEO (26%) and mobile (25%).

28. Opportunity being squandered: B2B buyers under 35 years old (a growing group) are 131% more likely to make corporate purchases online than their older counterparts. 90% of B2B buyers age 18-35 now make company purchases online, compared with 45% of those age 45-60 and 29% of those age 60+. Yet nearly half have purchased from Amazon Supply in the past year because their current suppliers aren’t offering an online purchase channel.

29. Another opportunity being squandered: More than 90% of B2B marketers consider webinars/webcasts, e-books, white papers, and published articles to be either “very” or “somewhat” effective in achieving SEO and marketing objectives. Yet less half utilize webcasts and just 20% create e-books.

30. While B2B B2B buyers age 60+ conduct online research before purchasing less than 10% of the time, younger buyers (age 26-45) do research before purchasing 50% of the time or more. Another reason it’s vital to have a framework for maximizing a brand’s online visibility.

31. More than 80% of B2B decision makers say they visit vendor-independent communities or forums, vendor-sponsored communities or forums, and LinkedIn at least monthly for business purposes.

32. 32% of B2B decision makers use Pinterest at least monthly, but only 2% do so primarily for business reasons.

33. 87% of B2B companies view social media (other than blogs) as a highly successful element of their marketing mix. 83% say the same for articles on websites, 78% eNewsletters, and 77% blogs.

34. The top four metrics used to measure B2B social media success are web traffic (60%), sales lead quality (51%), social sharing (45%) and sales lead quantity (43%).

35. Almost 60% of all social media-referred traffic to B2B websites comes from just three networks: Facebook, Twitter and LinkedIn.

36. In 2012, less than a third of B2B marketers said their social media activities were either “fully integrated” or “very involved” with company-wide operations. Today that figure is close to half.

37. The top marketing tactics used by B2B marketers this year were social networks (84%), email marketing (72%), SEO (56%) and press releases (51%). The least popular tactics, each used by less a quarter of marketers, were online ads, seminars and ebooks.
Statistics About Social Media Use in the Enterprise

38. 77 of the Fortune Global 100 companies have at least one official corporate Twitter account.

39. 48% of the Fortune Global 100 are on Google+.

40. More than one-third of Fortune 500 companies have active Google+ accounts. However, 19% of the companies with Google+ corporate accounts have not yet activated them. Google+ remains the only major social platform with a significant number of open—but inactive—accounts.

41. 70% of the Fortune 500 companies have Facebook pages, including nine of the top 10 companies. (MediaPost)

42. The top five social networks used by B2B marketers to distribute content are LinkedIn (83%), Twitter (80%), Facebook (80%), YouTube (61%) and Google+ (39%). (Social Media Today)

43. Another study pegs the top three social networks in use buy Fortune 500 companies are Twitter (77%), Facebook (70%) and YouTube (69%).

44. The leaders of these companies lag in their own social media use, however. Of the 500 leaders of the biggest companies in the US, only 28 have a Twitter account, and only 19 of them actually use it.

45. 68% of Fortune 500 CEOs have no social media presence whatsoever. Among the rest, 26% are on LinkedIn, but less than 10% are on Facebook and just 1% – five CEOs – are on Google+.

46. And yet, 90% of global business executives say that social media is important today or will be within a year.

47. Maybe they just aren’t doing it right? When asked to rank their company’s social business maturity on a scale of 1 to 10, more than half of global business executives gave their company a score of 3 or below. Only 31% gave a rating of 4 to 6. Just 17% ranked their company at 7 or above.

48. By department, the largest users of social media in enterprises are marketing (with 78% using social media to a moderate to great extent), IT (64%), sales (63%), and customer service (62%). The functions using social media least are operations (46%), supply chain operations (36%), risk management (35%) and finance (28%).

49. More than 40% of enterprises measure the success of their externally facing social media initiatives based on social reach (e.g., number of fans/followers) or brand reputation enhancement. Just 14% measure it based on sales. 19% don’t measure it at all.

50. Among the Interbrands Top 100 brands (B2C), nearly all have a presence on Facebook and Twitter. 76% are also on Google+, 74% are on Pinterest, almost a third (31) are on Tumblr.

51. Why Tumblr? Because “posts tend to have a longer shelf life on Tumblr than Facebook and Twitter through ‘reblogs,’ or reposts of updates. Almost a third of reblogs (29%) took place more than 30 days after the initial post.”

52. Does that mean B2B marketers should jump on Tumblr to promote their thought leadership content as well? Not necessarily; MTV claimed the second-highest number of reblogs in a recent period. Sprite claimed the most reblogs over that timeframe, with more than 85,000 for a single post with an animated GIF of a game of spin the bottle.

Small Business Social Media Statistics and Facts

53. 78% of small businesses attract new customers through social media.

54. This despite the fact that 80% of SMB websites don’t display links to the company’s social networks.

55. The top three challenges faced by SMB B2B marketers are lead quantity (69%), lead quality (60%), increasing brand awareness (56%) and reaching decision makers (52%). It seems like those figures haven’t budged much in 20 years.

56. The three tactics viewed as most effective for generating SMB B2B sales leads are company websites, email newsletters, and tradeshows. LinkedIn and Facebook were also cited as effective by more than half of marketers, coming in just ahead of direct mail.

57. At the other end of the scale, Pinterest, outdoor media and virtual events were cited as the lead effective tactics for SMB B2B lead generation.

58. SMB marketers identify the top three benefits of social media marketing as increased exposure (89%), increased website traffic (75%), and access to marketplace insights (69%). However, less than half said that it either reduced marketing expenses or increased sales.

59. Small business marketers are most likely to outsource TV/radio advertising (40%) and SEO (35%); they are least likely to outsource email newsletter and social media marketing management (less than 5% each).

60. However, those decisions are often budget-driven. Half or more of SMB marketers would prefer to outsource both TV/radio ads and SEO, and nearly 20% would outsource social media marketing if they could.
Content Marketing Facts and Stats

61. The content marketing challenges faced by enterprises and small businesses must be very different, right? Well…yes and no. Marketers in companies large and small rank are challenged by producing engaging content, producing enough content, producing a variety of content, and measuring content marketing effectiveness in broadly similar proportions. But surprisingly, they part ways on the challenge of lack of executive buy-in (38% of enterprise marketers vs. 25% of SMB marketers say they are challenged by this), lack of budget (48% enterprise, 38% SMB) and most dramatically, lack of integration across marketing channels (58% enterprise, 23% SMB).

62. 92% of marketers believe that content creation is either “very” or “somewhat” effective for SEO.

63. More than half of B2B and business-to-government (B2G) marketers focus on white papers and case studies as key components of their content marketing, compared to less than 10% of B2C marketers. However, those on the consumer side focus much more on customer reviews (44% vs. 27% for B2B).

64. Different types of content address different levels of the purchase funnel. At the top of the funnel, blog posts, news articles, press releases and social media content drive awareness. In the consideration stage, “category level” web page content, “long tail” blogs and news articles, newsletters, FAQs and white papers are most effective.

65. On average, 25% of marketing budgets are now spent on content development, delivery and promotion.

66. 87% of buyers say online content has a major or moderate impact on vendor preference and selection; but 43% say “blatantly self-promotional” content is a major turn off.

67. 54% of B2B marketers plan to increase spending on content marketing in 2014.

68. 77% of B2B marketers use a blog as part of their content marketing mix, and 70% use online video.
Business Blogging Statistics and Facts

69. Blogs convert readers into buyers. 42% of consumers look to blogs for information about potential purchases; 52% say blogs have impacted their purchase decisions; and 57% of marketers have acquired new customers with their blogs.

70. Despite that, just 34% of Fortune 500 enterprises maintain corporate blogs – up from 28% in 2012.

71. Within the Fortune 500, telecommunications (53%) and specialty retailers (48%) are most likely to have blogs.

72. 77% of B2B firms maintain blogs.

73. Or do they? Another source puts the share of B2B marketers using blogs at 39% in 2013, down from 48% in 2012. Hmm, confusing.
SEO and Search Marketing Stats and Facts

74. 50% of searchers on Bing click the first organic result. Only about 6% click the third result, 3% on the fourth result, and 1% on results near the bottom of page one.

75. However—a lower position isn’t always bad. If the searcher clicks the “back” button because the top result didn’t meet expectations, then he or she is 5-8 times more likely to click on a lower result than on the initial search. That is, the CTR for a result near the bottom of page one can be as high as 8% after a “back” button click.

76. 50% of marketers cite web pages as “very effective” for SEO. Really, only 50%?

77. Another study puts the figure above at 95%; that sounds more like it.

78. 50% of consumers say they are more like to click on a search result if the brand appears multiple times on the results page. This is why web presence optimization is vital!
79. Marketers produce a wide variety of content to support SEO, with web pages (79%), social media (74%) and blogs (68%) topping the list. The least-used tactics? Mobile apps (14%), digital magazines

80. Search AND social rule. Among marketers who rate their companies’ SEO strategies as “highly effective” in achieving marketing objectives, 38% have extensive integration between their social media and SEO tactics, and only5% have no such integration. Among those who call their SEO “not successful,” just 2% have extensive search and social integration, while 50% have no connection between these activities.

81. Again comparing “superior” to “inferior” SEO strategists, those in the superior group are 67% more likely to say that creating original content is their most effective SEO tactic, and three-and-a-half times more likely to cite changing search engine algorithms as a critical obstacle to achieving their objectives, while being far less likely (6% vs. 58%) to point to the lack of a clear and concise strategy as a main challenge. (Marketing Charts)

82. Organic or paid? No, both! Paid search supports organic SEO efforts: paid-search ads alongside organic listings in position two through five receive two out of every three clicks from the search engine results page (SERP). When organic results are well below the fold in positions six through 10, paid search is responsible for nine out of 10 clicks to the Web site.

83. Even when organic results fall in the first position, consumers still click on the paid-search ad. When a paid listing appears on a SERP with the top organic listing for the same keyword, the organic result gets 60% of the clicks on average and the paid link 40% of clicks.

84. Just 23% of marketers generate more than half of all leads through organic search. 22% of companies generate between a quarter and half of all leads via search, and 24% obtain less than one out of every 10 leads via SEO.
Mobile Marketing Statistics

85. 50% of clicks on mobile banner ads are accidental.

86. Still, mobile video is the fastest growth area in marketing.

87. And 35% of B2B marketers plan to increase their spending on mobile marketing this year.

88. Facebook will account for 13% of worldwide mobile ad revenue in 2013.
Facebook Statistics and Facts

89. 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook.

90. 81% of B2B decision makers say they visit Facebook at least monthly–but only 2% do so primarily for business purposes, as opposed to 42% who do so primarily for personal purposes.

91. 20% of all internet page views come from Facebook.

92. 95% of all social media-referred traffic to B2C websites is generated from just five social networks: Facebook, Twitter, Reddit, StumbleUpon, and YouTube. 74% comes from Facebook alone.

93. On Facebook, brevity matters. Keeping your posts below 250 characters can get you 60% more engagement than you might otherwise see. You can get up to 66% more engagement if you cut it down to less than 80 characters.

Twitter Statistics and Facts

94. 34% of marketers say they have generated leads from Twitter.

95. To maximize click-throughs from your tweets, keep them to 100 characters or less and tweet in the afternoon .

96. Twitter accounts for 32% of social media-generated traffic to B2B websites, but 82% of social media leads. Hmm, that doesn’t jive with other research on B2B social media.

97. 18% of U.S. adult internet users are now on Twitter, double the percentage from 2010.

98. Using Twitter for social media? Great idea, but you’d better be listening. 81% of Twitter users expect a same-day response to questions and complaints aimed at brands.

99. There are 400 million tweets sent each day.

100. 50% of technology companies have acquired a customer through Twitter.

101. While posting the same headline and link, over and over, is obnoxious, strategically repeating a tweet several hours apart–when different groups of your followers are likely online–can substantially increase click-throughs, without being annoying.

102. For tweets with links, 120-130 characters is the ideal range to maximize retweets.

103. Use hashtags—but sparingly. Tweets with one or two hashtags get 21% higher engagement on average, but those with three or more actually get 17% less engagement.

SOURCE : business2community.com/social-media/103-compelling-social-media-marketing-statistics-2013-2014-0679246

Best Orlando SEO Company | “Don’t Believe The hype: Google+ Does Not Mean Great SEO”

Source      : E-consultancy
By              : Henry Elliss
Category  : Local SEO Services, Best Orlando SEO Company

Yesterday, I had a rather heated debate with a fellow online marketer, on one of the most popular topics within SEO at the moment: Namely, the impact of Google+ (and its +1s) on search rankings – or lack of, to be more precise.  Let me start this post with a couple of caveats. First up, whilst I’m very much on record as not being a fan of Google+ (I *may* have called it ‘The King’s New Clothes of Social Networking’ a few times) my opinion about the topic in question is entirely unrelated to this.

I may not be a fan, but I certainly recognise the impressive offering Google have developed in the fight against Facebook. I have a Google Plus profile, I encourage our clients to use it too and I pop on there at least once a week to see what’s what. Secondly, and this one goes without saying I suppose,  this post is based on my opinion. But frankly, most of the opposing arguments are also based on opinion. Search all you might (‘scuse the pun), there is almost no plausible or credible proof that +1s have any impact on SERPs or search visibility.

Whilst I firmly believe that, I should also point out what I am not saying. I’m not saying brands (or webmasters) shouldn’t have Google+ profiles. Far from it, as the branded-search coverage alone makes this worthwhile. After all, who doesn’t want a little extra Google real estate when people search your brand? I’m also not saying that Google doesn’t factor ‘social signals’ in to search rankings. Far from it, as I’ve long been an advocate of the integration of Search and Social, and can give you plenty of examples of when the two have worked together to give a better result. Finally, I’m not saying that you shouldn’t keep a close eye on how Google develops Plus or +1s in the algorithm in future. What I am saying is that you shouldn’t let passionate or argumentative SEOs convince you that Google+ should be a key part of your site’s strategy. Sadly, this is exactly what I see happening far too much. As a blogger myself (I’m one of the dreaded ‘dad bloggers’ in my spare time!) I’m a member of a number of blogging communities, where my fellow bloggers and I can discuss our plans, opinions, tactics and ideas.

Not a week goes by without one of them reporting that they’ve been told (or they’ve read) that Google+ needs to be central to their strategy, sometimes even going as so far as to say they shouldn’t bother with any other social networks in their social strategy.  Upon further research, very few of these blog posts, slideshares or stories ever actually include any evidence or facts. They’re essentially hearsay and opinion painted as fact. Get into an argument with one of these passionate writers and you’ll be told things like “Everyone says it, it must be true” and “Prove it doesn’t make a difference!”

The second of these comebacks is baffling to me. As somebody saying it doesn’t have an impact, surely the impetus isn’t on me to provide proof. That would be like asking an Atheist to ‘prove’ that there isn’t a God: can you ever truly prove something doesn’t exist? No, you can’t. As a hardy sceptic (and a casual atheist) I take the same view of Google+ as I do to God: prove it to me categorically and I’ll take you seriously.

Of course, I wouldn’t be any better than them if I didn’t provide any proof of my own. And what better proof than Google itself?
The evidence against… Despite the fact that Google probably benefits massively from this argument (after all, marketers are telling anybody who will listen that they need to use Google+ more, what isn’t there to love for Google in that?) it has actually been very open and honest about this.

Just last week at PubCon in Las Vegas, Matt Cutts explained that social signals like Likes, retweets and +1s will have no short-term impact on your search performance. They won’t help you rank better, in other words. While he did say that a long-term haul of these social signals ‘could’ have an impact on your influence, the fact remains that Cutts clearly stated social signals from Facebook and Twitter would be just as likely to have this affect as +1s. In other words, Google+ doesn’t need to be the central hub of your social strategy. There have also been a number of third party studies looking into the effects of Google Plus on rankings.  This one, by Cyrus Shepard on Moz.com, finds a strong correlation between +1s and rankings though, as the author says, it doesn’t constitute proof in itself. Also, this study reported on Search Engine Land can find no evidence that G+ means better rankings. Google Plus isn’t big enough to use as a ranking signal , And let’s face it, in all honesty, how could Google hope to maintain a respectable and competitive search engine if it took data from what is undoubtedly still a very small social network?

Google claims to have almost 250m ‘active’ users – compared to Facebook’s 1bn+ (though how it defines ‘active’ is clearly very debatable), but even the most anecdotal of evidence will tell you that Google+ is used by only a small proportion of users. Take my own Facebook friend list for instance. I’ve spent some time working out how many of my 700+ Facebook friends are also active on Google+. By basic logic alone, you’d assume it must be at least 150 – if not 200. But how many of them are actually active on Google+? My best estimate said no more than 20, and I’m being quite generous in my definition of active there. The simple truth is, very few people are using Google+ in any great capacity at the moment, so Google would be utterly bonkers to make data from it anything but the tiniest, inconsequential factor in search rankings. And if anybody tells you otherwise, ask them for proof. And I mean proper proof – not signed-in, short-term boosts – I mean long-term, available to all ranking changes which will have actual impacts on the average webmaster.

Source : econsultancy.com/np/blog/63665-don-t-believe-the-hype-google-does-not-mean-great-seo?utm_medium=feeds&utm_source=blog

Local SEO Search Orlando | “Autotrader On Integrating SEO, PPC And Social”

Source    : econsultancy.com
By             : Ben Davis
Category  : Local SEO Search Orlando, Orlando Local Search Engine Optimization

Organic search is pretty vital for any business, PPC ads are increasingly clicked on by a higher proportion of searchers, and with Google Hummingbird, social is likely to become more important for long tail search results. Anthony Robinson, Head of SEO at Razsor, Auto Trader’s search and web design arm, talked us through how these three disciplines should be seen in the round. First off, Anthony encouraged us to think of the tangible differences between Google and Facebook. Tangible in the sense of how users input queries into each.

Google, though it serves more contextual results, is used for plain searches for information whereas users will turn to Facebook if they want to spend time looking for friends’ recommendation, perhaps from friends who live a certain part of the world.Despite the differences between Facebook and Google, and the fact they often seem siloed, Anthony argued we need to break down the digital rivalry. Planners need to work across multiple platforms and the lessons from each should be shared around. Part of sharing insights across SEO, PPC and social is making sure every role in your team feels like they are part of the overall strategy. Using PPC keyword data to create organic content and to optimist landing pages is important, as is increasing the authority of content via social media. Refining and reiterating AdWords copy also continues in the background. Being reactive with PPC and social will help Autotrader to be first in the market when it comes to new models of cars.

Some brands are moving away from ad spend
Anthony gave Ford and Mercedes as examples of leading lights in the automotive sector. Mercedes are moving towards making content instead of buying ads. The Mercedes site’s performance in the SERPs hints at a link profile that’s twenty times bigger than that found in actuality. So how can Mercedes’s effectively outperform its link profile? Through social media activity around its content.

Where in the tail?
Anthony acknowledged that motor they can’t always compete with car manufacturers when optimising for brand names in organic search. Midtail search terms are more important. At the longer end of the tail, social targeting is important. This is often for contextual search terms such as ‘where can I buy a ford?’.Social is an area that SEO managers have control over. Whilst you can’t do anything about the number of brand searches or the age of your domain, search managers can try to control social activity.Even tweets to product pages are going to be important for ranking in the long tail.

In summary

  •     Don’t rely too heavily on PPC. After all, clicks cost money.
  •     Don’t rely too heavily on SEO. Google can always change its algorithm and the game.
  •     Use social media. Google plus pages appear in 30% of brand Google searches, so you have to be working with them.

What about (not provided)?
In the Q&A, Anthony gave an interesting answer to this question. He said Autotrader uses an attribution model and works on cost per lead. To give some idea of the keywords behind traffic, the team apportions URLs to search terms or groups of search terms. So a visitor to ‘about us’ is deemed as having performed a brand search, and so on. On top of this, they use wordchecker and searchmetrics day-to-day for keyword research.

What if you’re limited to SEO?
A delegate from a pharmaceuticals company asked about the best plan of attack for those that can’t buy ads or do social media. Anthony encouraged them to investigate the user journey and the SERPs from mobile voice searches and other contextual searches that will only proliferate over the next couple of years. If content can be optimised for these mobile contextual searches and voice search, then good results may be achievable without ads or social.

Source :  econsultancy.com/np/blog/63553-autotrader-on-integrating-seo-ppc-and-social

Local SEO Search Orlando | “What Does Google’s Hummingbird Update Mean For Your SEO Efforts? Nothing”

Source      : forbes.com
By               :  Joshua Steimle, Contributor
Category   : Local SEO Search Orlando

Yesterday the news broke at a Google press event that the largest upgrade to its search algorithm since 2001, dubbed Hummingbird, had already rolled out last month. “Algorithm?” you ask. “Isn’t that the thing the determines how websites are ranked? And you say this is the biggest change in their algorithm in 12 years?! What about all my SEO work? Is it ruined? Do I have to change everything?” Rest easy, you don’t have to change anything about your SEO efforts, at least not if you’re already doing what you should have been doing all these years.

If you’re looking to get all the details on the Hummingbird update then head straight on over to Danny Sullivan’s Hummingbird FAQ at Search Engine Land or read the post by my fellow Forbes contributor Robert Hof. But if you just want to know what you need to do about Hummingbird, then I’ll save you the task of reading Sullivan or Hof’s posts (although I do highly encourage you read them, they’re both quite interesting) and cut to the chase. It comes near the end where Sullivan asks the question “Does this mean SEO is dead?” He answers:

No, SEO is not yet again dead. In fact, Google’s saying there’s nothing new or different SEOs or publishers need to worry about. Guidance remains the same, it says: have original, high-quality content. Signals that have been important in the past remain important; Hummingbird just allows Google to process them in new and hopefully better ways.

Nothing has changed. If you have original, high-quality content, and you have high-quality and relevant websites linking to your own website, then your website is still going to rank well. If anything, your website’s rankings will improve just as they should have after the Penguin and Panda updates rolled out.

The key to making the right decisions about SEO is to understand where Google is going. Google’s goal is that when someone creates a new search, what Google shows that person is exactly what the person wants or needs. We’ve all had the experience of searching on Google and seeing websites come up that obviously aren’t what we want. We don’t even need to click on the link to figure that out, because what Google shows us is enough. When this happens to me I think “Good heavens, why in the world would Google think that’s what I wanted when I typed in those words?” Google wants to get to the point where I never think that again. To lose sight of this goal would be the death of Google. This is, in part, why Google employs a few thousand PhDs.

Many people have been frustrated by Panda and Penguin, and they’ll now see Hummingbird in a negative light. Don’t fall into that trap. If you’re the best at what you do, these updates Google has been rolling out are opportunities to separate yourself from your competition. They may have been engaging in spammy tactics to get good rankings, but if you’ve been focusing on creating content that provides real value to potential customers, their days are numbered. These changes will help you rise above, and the good news, as mentioned above, is if you’ve been doing the right things for your SEO you don’t need to change a thing.

Have you seen any impact to your website(s) as a result of the Hummingbird update? Do you see any details in the update you feel will give you an advantage?

Update: After contacting Google’s press department I was informed that Google has been running Hummingbird “for a few months,” not just since last month. The press department also reiterated their guidance for those doing SEO, “Our guidance to webmasters is the same as always — we encourage original, high-quality content, since that’s what’s best for web users.”

Source : forbes.com/sites/joshsteimle/2013/09/27/what-does-googles-hummingbird-update-mean-for-your-seo-efforts-nothing/

Orlando Local Search Engine Optimization | “Google Recently Made A Silent Shift To A New Search Algorithm, “Hummingbird””

Source       : Techcrunch.com
By               : Greg Kumparak – Press Release
Category  : Best Orlando SEO Company, Orlando Local Search Engine Optimization

Have you noticed recently that Google has gotten a bit better at offering up direct answers to questions? If so, there’s a reason for it: they recently flipped the switch on a new search algorithm they call “Hummingbird”, which focuses on parsing searches as complex questions. Google mentioned the new algorithm for the first time today, at an event that was (in a confusing surprise to everyone who arrived at  google HQ and was put on a bus) hosted in the garage that Larry and Sergey rented as Google started to prove successful. Other things announced include a tweak to Google’s Knowledge Graph to allow it to handle comparison questions (“Which is better for me — olive oil or butter?”), and Push Notifications for Google Now on iOS.

Despite a good amount of questioning from the audience on just how Hummingbird worked, Google avoiding getting too technical. While they did say that this was the biggest overhaul to their engine since the 2009 “Caffeine” overhaul (which focused on speed and integrating social network results into search) and that it affects “around 90% of searches”, there wasn’t much offered in terms of technical details.

The main focus, and something that went repeated many a time, was that the new algorithm allows Google to more quickly parse full questions (as opposed to parsing searches word-by-word), and to identify and rank answers to those questions from the content they’ve indexed. As for how it’ll affect results, moving forward (the ears of a zillion SEO dudes/dudettes just perked): the engine overhaul was silently put in place weeks ago, right under all of our noses. If you haven’t noticed any huge jumps or drops in your search engine placement, you probably won’t any time soon — at least, not as a result of the new algorithm.

Source : Techcrunch.com/2013/09/26/google-recently-made-a-silent-shift-to-a-new-search-algorithm-hummingbird/

Local SEO Search FL | “LinkedIn Denies Harvesting User Email Accounts Without Permission”

Source       : pcworld.com
By            : John Ribeiro, IDG News Service
Category  : Local SEO Search FL , Orlando Local SEO

Local SEO Services FL

Local SEO Services FL

LinkedIn denied over the weekend charges that the company breaks into the email accounts of its members without permission to harvest contacts’ addresses. A class action complaint by four users has charged the professional networking site with hacking into their external email accounts and downloading addresses of their contacts for monetary gain by repeatedly promoting its services to these contacts.

Paul Perkins, Pennie Sempell, Ann Brandwein, and Erin Eggers charged LinkedIn with breaking into “its users’ third party email accounts, downloading email addresses that appear in the account, and then sending out multiple reminder emails ostensibly on behalf of the user advertising LinkedIn to non-members.” The so-called hacking of the user’s email account and download of addresses is done without “clearly notifying the user or obtaining his or her consent,” which is likely to emerge as the crux of the case.

LinkedIn does not access a user’s email account without the user’s permission, and claims that it hacks or breaks into members’ accounts are false, Blake Lawit, senior director of litigation at LinkedIn wrote in a blog post on Saturday. LinkedIn never deceives by “pretending to be you” in order to access the user’s email account, Lawit wrote. “We never send messages or invitations to join LinkedIn on your behalf to anyone unless you have given us permission to do so,” he added.

New users signing in to LinkedIn are asked for the external email address as their user name, though they aren’t told what it will be used for, according to the complaint filed last week in U.S. District Court for the Northern District of California. If a LinkedIn user leaves an external email account open, LinkedIn is said to pretend to be that user and downloads the email addresses in that account to LinkedIn servers, according to the complaint. Linkedln is able to download the addresses without requesting the password for the external email accounts or obtaining users’ consent, according to the complaint.

If the LinkedIn user has logged out from his email applications, the network requests the user name and password of an external email account to ostensibly verify the identity of the user, and then, without notice or consent, attempts to access the user’s external email account to download email addresses, according to the complaint. Linkedln does not inform its users that email addresses harvested from a user’s external email account will be sent multiple emails inviting the recipient to join Linkedln with the user’s endorsement, the complaint said. Users have complained to Linkedln about its “unethical harvesting” of email addresses and repeated spamming of those addresses, according to the complaint, which asks the court for damages and an order prohibiting LinkedIn from continuing its “wrongful and unlawful acts.”

Source : pcworld.com/article/2049220/linkedin-denies-harvesting-user-email-accounts-without-permission.html