Local SEO Services Orlando | “What Online Communities Can Learn From Twitter’s ‘Block’ Blunder”

Source     : Wired
By              : Derek Powazek
Category : Local SEO Services Orlando, Best Orlando SEO Company

This week, Twitter changed its “block” feature so that people who were blocked by users could once again interact with the users who had blocked them. After intense backlash from users — including the lively #RestoreTheBlock hashtag — Twitter reverted the change, saying it “never want[ed] to introduce features at the cost of users feeling less safe.” What just happened, and what can other companies learn from this? This may have been one recent incident, but it’s not an isolated one — witness Twitter’s (and other social networks’) delay in implementing a report-abuse button, for example. These kinds of features aren’t just abstract; they have a concrete impact on individual users and the health of online communities overall.

First, the basics: In case you missed it, Twitter has a feature called “block.” If you block someone on Twitter, that user can no longer interact with you. But Twitter changed the feature from blocking to essentially muting someone, which meant that users wouldn’t see updates from the blocked person — yet they could still follow, favorite, retweet tweets, and so on. The change punished users, not harassers. That’s why the truth-in-humor analogies ranged from things like calling the police about an attack and being told “Well, what were you thinking, going out in public?” to bullying someone in a classroom and then having the teacher offer the bullied student earplugs (that was one of mine). In short: ridiculous.

In Forbes, Kashmir Hill said that Twitter “moved itself out of the role of controlling what users do on the site.” But when you run a community, you don’t get to just step down and leave your members to fight among themselves. When you start a community, you make a promise: We will take care of you. Abdicate that responsibility, and your community will eventually falter. Things worked out in the end, this time. But these are my takeaways for what companies need to consider and do differently in future — especially when changing features that affect user safety.

You Can’t Change the Rules in The Middle of the Game

Many Twitter members have spent years adding jerks, haters, and abusers to a carefully crafted block list. This ability created an agreement with Twitter: “I don’t want these people to interact with me again.” When Twitter changed that agreement without warning, it meant everyone in that blocked group could suddenly interact with you again. Worse, when those blocked people now interacted with you, Twitter would hide it from you. This meant that if someone was harassing you, your friends could see it … but you would not.

Now, had Twitter added a new feature called “mute” that operated the same way the new block did, alongside the current block, no one would have complained. What Twitter tried to do is change block (a tool that severs ties) to mute (a filter). The fact that many third-party Twitter clients have built their own mute tools is proof that it’s needed. Twitter should still add it natively without taking away the existing block tool. But to change the way an existing community tool worked — especially one so central to the safety and sanity of users — is to court disaster. Twitter changed block from something users did to others, to something users did to themselves.

People Always Notice

What made things worse was how the change was communicated to users. Which is to say, it wasn’t. Implementing the change with no warning created the appearance of Twitter trying to sneak something past its users. I’m not saying that was their intent. But the way the change rolled out made it seem more incidental than important. In fairness, the company did talk to media, explaining that it was trying to prevent retaliation behaviors, and it did update information on its site. But updating an FAQ and talking to industry press is not the same as communicating with your members. When a website, platform, social network, company, or other forum makes a change to a core piece of community functionality, it has to tell its users about it directly. In advance. Ideally even soliciting — and listening to — their feedback. Of course you can’t run every change past the entire community, but Twitter is a communication platform; it’s not like they have no way to talk to their members. And whether they like to admit it or not, they’re managing a community. Communities aren’t just companies beholden to their board and stockholders — they have a responsibility to their users. (Which is also why Twitter’s reverting the feature is a positive sign.)

Never Make a Change That Punishes Victims

The most outrageous part of the recent block-unblock episode is that, despite Twitter’s claims to the contrary, they were basically fixing the problems of the people who got blocked — not of the people who were doing the blocking. Twitter, when faced with years of complaints from the blocked, capitulated to them by restoring access to the users who had blocked them. (While some argued the change better reflected how the block feature actually works, Twitter said it was because retaliation scenarios could spur greater abuse.) But I’ve managed or worked with many communities with tools like this, and you’d be amazed how common it is for people who misbehave and get punished to come crying to the admins. Once you scratch beneath the surface of their complaints, however, nine times out of ten they were the ones in the wrong: “Well, yeah, I did break the rules, but I still shouldn’t be punished!”

When making a core policy change like this, the company has to ask itself: Whose problems are we solving? And: What additional problems might that change create? Only then can a company avoid the mistake of an illogical and insensitive change.
Large Communities Need More Tools in Their Community Management Toolkit

Block is a necessary tool for communities to manage themselves, but it’s not the only tool a community of millions needs. As I’ve described it in the past, having only the block feature in a large community like Twitter is like “setting the dinner table with only chainsaws.” We need more humane, nuanced tools for people to manage their networks (and attention). Humans are weird and messy and therefore require a weird and messy set of tools. Here are just a few examples of more tools that companies should consider: Dismiss. People often block because there’s no other way to remove a tweet from view. If Twitter added this tool for any tweet (just like the one that exists for ads), there’d be less need to block right away.

Timeout. I’ve often wanted a tool that operates like block with a time limit: blocking another user for a day or a two and then unblocking. This would be a great way to short-circuit a hot argument without implementing a long-term block once people have cooled down. Spike. I also frequently use this technique, which I call a “spike”: blocking someone, forcing them to unfollow me, and then unblocking them again so there’s no trace. This is a workaround; I’d rather just have the ability to remove myself from someone else’s follow list without notification. It’s like leaving a party without saying goodbye.

Negative Feedback, Positive Reinforcement. Twitter should be monitoring accounts that get blocked a lot (or receive other negative feedback) for sudden jumps in activity. If a user gets carried away, goes off the deep end, or misses their meds, then Twitter could step in: “Hey, we’ve noticed you’re getting a lot of negative feedback today. Are you okay?” Sometimes just getting noticed is enough to calm someone down and defang vitriol. Block List and Redress. Twitter’s block is still incomplete. Where is the page that shows all the people I’m blocking? There isn’t one. How can a user send a polite appeal to a user to get unblocked? They can’t. Twitter should finish building the feature it already has before changing its core functionality altogether. I acknowledge that none of this is easy. But neither is creating a real-time, multi-platform messaging network that is used by millions, and Twitter has accomplished that despite the odds. They’re also not alone in facing such tradeoffs and challenges. So this is a teachable moment for those of us building, participating, and moderating online communities today — one that I hope the rest of the industry is paying attention to as well. As we live more of our lives online, we need to get this right.

Source : wired.com/opinion/2013/12/twitter-blocking-policy/


Local SEO Services Orlando | “Google Wants to Write Your Social Media Messages For You”

Source     : Search Engine Watch
By              : Jennifer Slegg
Category : Local SEO Services Orlando, Best Orlando SEO Company

Overwhelmed by social media? Google may have patented a solution for you, in the form of software that mimics the types of responses you make to update messages on various social networks. The patent, by Ashish Bhatia representing Google, describes a comprehensive social media bot, providing suitable yet seemingly personalized responses on social media platforms.

Essentially, the program analyzes the messages a user makes through social networks, email, text messaging, microblogging, and other systems. Then, the program offers suggestions for responses, where the original messages are displayed, with information about others reactions to the same messages, and then the user can send the suggested messages in response to those users. The more the user utilizes the program and uses the responses, the more the bot can narrow down the types of responses you make.

The key to this is the personalized reactions. We’ve all seen typical blog spam comments made to blog posts along the lines of “Great, keep up the good work” or “This was really insightful and made me think.” However, this program would generates personalize reactions and messages that continue to be tailored to the user and specifically to the messages being responded to. It also will automatically adjust the suggested messages that generates over time, so that you don’t get the kind of situation where you respond to every interaction with “Great!”

The present disclosure is particularly advantageous because it provides a system and interface that automatically generate suggestions for personalized reactions or messages. There is no requirement for the user to set reminders or be proactive. The system automatically without user input analyzes information to which the user has access, and generates suggestions for personalized reactions to messages. The suggestion analyzer cooperates with the decision tree to learn the user’s behavior and automatically adjust the suggested messages that are generated over time. The patent covers a variety of methods covering all steps of the program. The present disclosure also describes a number of methods including a method for initializing a message suggestion system, a method for generating suggested messages or reactions, a method for sending suggested messages or reactions, and a method for updating a suggestion analyzer.

This patent could revolutionize social media marketing, particularly for businesses and celebrities who want to ensure they are engaging with customers or fans, but might not necessarily have the manpower or the time to do it manually. While there are tools that exist to help automate some of these things, something that can analyze content and suggest appropriate responses that can evolve over time doesn’t exist.

Source : searchenginewatch.com/article/2309696/Google-Wants-to-Write-Your-Social-Media-Messages-For-You

Best Orlando SEO Company | “Google To Gmail Users: Don’t Expect Privacy”

Source    : Yahoo News
By             : Chris Smith
Category : Local SEO Services Orlando, Best Orlando SEO Company

Google to Gmail Users

Google to Gmail Users

Google indicates in a recent court filing that people who use Gmail shouldn’t reasonably expect their emails to stay private. People who send emails to someone with a Gmail account shouldn’t expect their messages to be private, Google suggests in a court filing. The revelation was made in a brief Google filed recently in federal court in response to a class-action lawsuit alleging the company violates federal and state wiretap laws by using a program to scan emails to determine what ads to serve based on the message’s content. According to Consumer Watchdog, Google argued in a motion to dismiss the case:

“Just as a sender of a letter to a business colleague cannot be surprised that the recipient’s assistant opens the letter, people who use web-based email today cannot be surprised if their emails are processed by the recipient’s [email provider] in the course of delivery. Indeed, ‘a person has no legitimate expectation of privacy in information he voluntarily turns over to third parties.'” Google declined to comment further on the matter.

“Google has finally admitted they don’t respect privacy,” said John M. Simpson, director of Consumer Watchdog’s Privacy Project. “People should take them at their word; if you care about your email correspondents’ privacy don’t use Gmail.” A hearing in the case is scheduled for Sept. 5 in U.S. District Court in San Jose, Calif. Concerns over online privacy and security have been heightened after information leaked by former National Security Agency contractor Eric Snowden revealed that major Internet companies have been providing Web user data to U.S. security agencies.

Source : news.msn.com/us/google-to-gmail-users-dont-expect-privacy

Best Orlando SEO Company | “Don’t Expect The Surface To Rescue The PC Industry”

Source    : Yahoo News
By             : Chris Smith
Category : Local SEO Services Orlando, Best Orlando SEO Company

Analysts aren’t impressed with Microsoft and its Surface tablets, and they expect the company to only sell less than 10 million units by the end of next June. Kash Rangan from Merrill Lynch downgraded Microsoft stock to Underperfom from Neutral, Barron’s reports, while Heather Bellini from Goldman Sachs maintained a Sell rating with a $28 price target for Microsoft stock. Microsoft is “fundamentally tied to the PC market, which is facing significant structural challenges due to the popularity of smartphones and tablets, where Microsoft has been a laggard,” Bellini said, adding that the “company’s long-term fate will be predicted on whether Microsoft can successfully drive adoption of its new mobility offerings while also trying to slow the rate of decline in PCs.”

Bellini cut PC shipments down to 78.7 million units from a prior 79.8 million estimate for Microsoft’s Q2 FY14 ending in December – a 10% drop compared to the same period in the previous year. Similarly, the PC shipments estimate for Microsoft’s entire fiscal year 2014 ending in June next year was dropped to 303 million, a 7.6% drop compared to last year, and 1% worse than initial estimates. On the other hand, tablet sales for the same period will be on the rise, with Bellini saying that shipments may reach 245 million by the end of June, or a 20% growth compared to the previous year, and 2% better than initial estimates. Of those, Microsoft may only ship a combined 9.6 million Surface units, up from a prior estimate of 9.3 million. Comparatively, Samsung aims to ship 100 million tablets next year.

Bellini has also revisited her pricing and margin forecast for the Surface family of tablets after taking into account the new cost scheme for Windows 8 devices and she now expects Surface revenues for Q2 FY14 to total only $259 million from roughly 400,000 combined Surface tablet sales, down from a prior estimate of $268 million from roughly 350,000 shipped units. The Goldman Sachs analyst updated the gross margin estimates for the Surface as well, taking into account Microsoft’s Surface-related disclosures for the previous quarter. “Gross margins were negative 55% in the quarter vs. our assumption of 5%” said Bellini, who adjusted Microsoft’s projected Surface margins to -21% and -6% for fiscal years 2014 and 2015, respectively. Bellini maintained a total revenue estimate of $83.3 billion for FY14 for the company, while downgrading EPS estimates by a penny to $2.53. Meanwhile, Microsoft is aggressively marketing Windows tablets, but buyers so far have seemed interested in something entirely different.

Source : news.yahoo.com/don-t-expect-surface-rescue-pc-industry-204507855.html

Best Orlando SEO Company | “103 Compelling Social Media And Marketing Statistics For 2013 (and 2014)”

Source      : Business 2 Community
By               :  Tom Pick
Category :  Local SEO Services Orlando, Best Orlando SEO Company

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. How can marketers help their organizations move from “social media marketing” to “social business”? Which emerging platforms are essential (or even worth investigating)? What role does social play in a brand’s overall online visibility? How does social media use differ in B2B vs. B2C companies? Between large and small businesses? Which content marketing tactics and formats are gaining or losing favor? How do marketers separate hype from reality in mobile?

Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations.
General Social Media Marketing Facts and Statistics

1. 97% of all consumers search for local businesses online. (An amazing statistic, given that nearly 20% of the adult U.S. population still lacks internet access).

2. 20- to 30-year-olds (Gen Y), act like no other previous generations. 20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds).

3. 68% of Google+ users are male, while 80% of Pinterest users are women.

4. Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. Less than half view social media as important for supplier/partner engagement.

5. Social media isn’t quite as ubiquitous as it sometimes seems. 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. And these people can vote. Which explains a lot.

6. 72% of adult internet users in the U.S. are now active on at least one social network, up from 67% in 2012 and just 8% in 2005.

7. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. But the opposite is also true: 71% of consumers receiving a quick brand response on social media say they would likely recommend that brand to others.

8. 65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent.

9. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day.
10. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn.

11. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012.

12. 69% of brands now have a presence on Pinterest, up from 10% in the fourth quarter of 2012.
General Marketing Facts and Statistics

13. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Wrong. Nearly three-quarters of brand marketers still view live trade shows and conferences as either “very valuable” or “essential to doing business.” Just 9% say their importance is diminishing.

14. 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Visibility is vital, so every brand needs a comprehensive strategy for optimizing their overall web presence.

15. To optimize not just online visibility but also trust with buyers, vendors need to focus on their industry presence. Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews.

16. The average CTR for banners is 0.01 percent. According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. And yet—there were 5.3 trillion display ads served up last year.

17. Big contradictions on big data: 71% of marketers say they plan to have Big Data solutions in place in the next two years. But 75% of marketers can’t calculate their ROI of their marketing spending and and 50% of them say that IT is not a strategic partner.

18. Another contradiction: while 86% of companies are comfortable marketing with social tools, only 41% use social tools for communicating with customers. (Forbes)
B2B Social Media Marketing Stats and Facts

19. Nearly half of B2B marketers planned to increase their overall marketing budgets this year despite continuing economic challenges. Two-thirds planned to increase digital marketing spending.

20. Another source found that almost half of B2B marketers (the same “almost half”?) anticipate an increased budget for 2014, while just 3% foresee spending reductions.

21. Just 38% of b2b marketers say they have a defined social media strategy.

22. Twitter is the most popular platform in b2b, with 85% of marketers saying they use this. LinkedIn is a close second at 82%.

23. Nearly three-quarters of b2b marketers say they can’t measure the ROI of social media at, or can measure it only some of the time. The primary measurement of social media success is increased website traffic.

24. Is social media displacing PR? In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. 45% said they would use social media if they could use just one promotional vehicle vs. 24% who said they would issue a press release.

25. 60% of B2B marketers identify lead generation as their top online marketing challenge. And more than a third (36%) say they can’t accurately attribute online conversions to the correct marketing channels.

26. Which lead gen tactics work best? B2B marketers put email marketing at the top (with 51% saying this is a highly effective tactic) followed by SEO and content marketing (38% each), offline events like trade shows (31%) and paid search/online ads (29%). Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing.

27. In terms of difficulty of execution, nearly half (49%) of B2B marketers put social media marketing at the top, followed by content marketing (39%), SEO (26%) and mobile (25%).

28. Opportunity being squandered: B2B buyers under 35 years old (a growing group) are 131% more likely to make corporate purchases online than their older counterparts. 90% of B2B buyers age 18-35 now make company purchases online, compared with 45% of those age 45-60 and 29% of those age 60+. Yet nearly half have purchased from Amazon Supply in the past year because their current suppliers aren’t offering an online purchase channel.

29. Another opportunity being squandered: More than 90% of B2B marketers consider webinars/webcasts, e-books, white papers, and published articles to be either “very” or “somewhat” effective in achieving SEO and marketing objectives. Yet less half utilize webcasts and just 20% create e-books.

30. While B2B B2B buyers age 60+ conduct online research before purchasing less than 10% of the time, younger buyers (age 26-45) do research before purchasing 50% of the time or more. Another reason it’s vital to have a framework for maximizing a brand’s online visibility.

31. More than 80% of B2B decision makers say they visit vendor-independent communities or forums, vendor-sponsored communities or forums, and LinkedIn at least monthly for business purposes.

32. 32% of B2B decision makers use Pinterest at least monthly, but only 2% do so primarily for business reasons.

33. 87% of B2B companies view social media (other than blogs) as a highly successful element of their marketing mix. 83% say the same for articles on websites, 78% eNewsletters, and 77% blogs.

34. The top four metrics used to measure B2B social media success are web traffic (60%), sales lead quality (51%), social sharing (45%) and sales lead quantity (43%).

35. Almost 60% of all social media-referred traffic to B2B websites comes from just three networks: Facebook, Twitter and LinkedIn.

36. In 2012, less than a third of B2B marketers said their social media activities were either “fully integrated” or “very involved” with company-wide operations. Today that figure is close to half.

37. The top marketing tactics used by B2B marketers this year were social networks (84%), email marketing (72%), SEO (56%) and press releases (51%). The least popular tactics, each used by less a quarter of marketers, were online ads, seminars and ebooks.
Statistics About Social Media Use in the Enterprise

38. 77 of the Fortune Global 100 companies have at least one official corporate Twitter account.

39. 48% of the Fortune Global 100 are on Google+.

40. More than one-third of Fortune 500 companies have active Google+ accounts. However, 19% of the companies with Google+ corporate accounts have not yet activated them. Google+ remains the only major social platform with a significant number of open—but inactive—accounts.

41. 70% of the Fortune 500 companies have Facebook pages, including nine of the top 10 companies. (MediaPost)

42. The top five social networks used by B2B marketers to distribute content are LinkedIn (83%), Twitter (80%), Facebook (80%), YouTube (61%) and Google+ (39%). (Social Media Today)

43. Another study pegs the top three social networks in use buy Fortune 500 companies are Twitter (77%), Facebook (70%) and YouTube (69%).

44. The leaders of these companies lag in their own social media use, however. Of the 500 leaders of the biggest companies in the US, only 28 have a Twitter account, and only 19 of them actually use it.

45. 68% of Fortune 500 CEOs have no social media presence whatsoever. Among the rest, 26% are on LinkedIn, but less than 10% are on Facebook and just 1% – five CEOs – are on Google+.

46. And yet, 90% of global business executives say that social media is important today or will be within a year.

47. Maybe they just aren’t doing it right? When asked to rank their company’s social business maturity on a scale of 1 to 10, more than half of global business executives gave their company a score of 3 or below. Only 31% gave a rating of 4 to 6. Just 17% ranked their company at 7 or above.

48. By department, the largest users of social media in enterprises are marketing (with 78% using social media to a moderate to great extent), IT (64%), sales (63%), and customer service (62%). The functions using social media least are operations (46%), supply chain operations (36%), risk management (35%) and finance (28%).

49. More than 40% of enterprises measure the success of their externally facing social media initiatives based on social reach (e.g., number of fans/followers) or brand reputation enhancement. Just 14% measure it based on sales. 19% don’t measure it at all.

50. Among the Interbrands Top 100 brands (B2C), nearly all have a presence on Facebook and Twitter. 76% are also on Google+, 74% are on Pinterest, almost a third (31) are on Tumblr.

51. Why Tumblr? Because “posts tend to have a longer shelf life on Tumblr than Facebook and Twitter through ‘reblogs,’ or reposts of updates. Almost a third of reblogs (29%) took place more than 30 days after the initial post.”

52. Does that mean B2B marketers should jump on Tumblr to promote their thought leadership content as well? Not necessarily; MTV claimed the second-highest number of reblogs in a recent period. Sprite claimed the most reblogs over that timeframe, with more than 85,000 for a single post with an animated GIF of a game of spin the bottle.

Small Business Social Media Statistics and Facts

53. 78% of small businesses attract new customers through social media.

54. This despite the fact that 80% of SMB websites don’t display links to the company’s social networks.

55. The top three challenges faced by SMB B2B marketers are lead quantity (69%), lead quality (60%), increasing brand awareness (56%) and reaching decision makers (52%). It seems like those figures haven’t budged much in 20 years.

56. The three tactics viewed as most effective for generating SMB B2B sales leads are company websites, email newsletters, and tradeshows. LinkedIn and Facebook were also cited as effective by more than half of marketers, coming in just ahead of direct mail.

57. At the other end of the scale, Pinterest, outdoor media and virtual events were cited as the lead effective tactics for SMB B2B lead generation.

58. SMB marketers identify the top three benefits of social media marketing as increased exposure (89%), increased website traffic (75%), and access to marketplace insights (69%). However, less than half said that it either reduced marketing expenses or increased sales.

59. Small business marketers are most likely to outsource TV/radio advertising (40%) and SEO (35%); they are least likely to outsource email newsletter and social media marketing management (less than 5% each).

60. However, those decisions are often budget-driven. Half or more of SMB marketers would prefer to outsource both TV/radio ads and SEO, and nearly 20% would outsource social media marketing if they could.
Content Marketing Facts and Stats

61. The content marketing challenges faced by enterprises and small businesses must be very different, right? Well…yes and no. Marketers in companies large and small rank are challenged by producing engaging content, producing enough content, producing a variety of content, and measuring content marketing effectiveness in broadly similar proportions. But surprisingly, they part ways on the challenge of lack of executive buy-in (38% of enterprise marketers vs. 25% of SMB marketers say they are challenged by this), lack of budget (48% enterprise, 38% SMB) and most dramatically, lack of integration across marketing channels (58% enterprise, 23% SMB).

62. 92% of marketers believe that content creation is either “very” or “somewhat” effective for SEO.

63. More than half of B2B and business-to-government (B2G) marketers focus on white papers and case studies as key components of their content marketing, compared to less than 10% of B2C marketers. However, those on the consumer side focus much more on customer reviews (44% vs. 27% for B2B).

64. Different types of content address different levels of the purchase funnel. At the top of the funnel, blog posts, news articles, press releases and social media content drive awareness. In the consideration stage, “category level” web page content, “long tail” blogs and news articles, newsletters, FAQs and white papers are most effective.

65. On average, 25% of marketing budgets are now spent on content development, delivery and promotion.

66. 87% of buyers say online content has a major or moderate impact on vendor preference and selection; but 43% say “blatantly self-promotional” content is a major turn off.

67. 54% of B2B marketers plan to increase spending on content marketing in 2014.

68. 77% of B2B marketers use a blog as part of their content marketing mix, and 70% use online video.
Business Blogging Statistics and Facts

69. Blogs convert readers into buyers. 42% of consumers look to blogs for information about potential purchases; 52% say blogs have impacted their purchase decisions; and 57% of marketers have acquired new customers with their blogs.

70. Despite that, just 34% of Fortune 500 enterprises maintain corporate blogs – up from 28% in 2012.

71. Within the Fortune 500, telecommunications (53%) and specialty retailers (48%) are most likely to have blogs.

72. 77% of B2B firms maintain blogs.

73. Or do they? Another source puts the share of B2B marketers using blogs at 39% in 2013, down from 48% in 2012. Hmm, confusing.
SEO and Search Marketing Stats and Facts

74. 50% of searchers on Bing click the first organic result. Only about 6% click the third result, 3% on the fourth result, and 1% on results near the bottom of page one.

75. However—a lower position isn’t always bad. If the searcher clicks the “back” button because the top result didn’t meet expectations, then he or she is 5-8 times more likely to click on a lower result than on the initial search. That is, the CTR for a result near the bottom of page one can be as high as 8% after a “back” button click.

76. 50% of marketers cite web pages as “very effective” for SEO. Really, only 50%?

77. Another study puts the figure above at 95%; that sounds more like it.

78. 50% of consumers say they are more like to click on a search result if the brand appears multiple times on the results page. This is why web presence optimization is vital!
79. Marketers produce a wide variety of content to support SEO, with web pages (79%), social media (74%) and blogs (68%) topping the list. The least-used tactics? Mobile apps (14%), digital magazines

80. Search AND social rule. Among marketers who rate their companies’ SEO strategies as “highly effective” in achieving marketing objectives, 38% have extensive integration between their social media and SEO tactics, and only5% have no such integration. Among those who call their SEO “not successful,” just 2% have extensive search and social integration, while 50% have no connection between these activities.

81. Again comparing “superior” to “inferior” SEO strategists, those in the superior group are 67% more likely to say that creating original content is their most effective SEO tactic, and three-and-a-half times more likely to cite changing search engine algorithms as a critical obstacle to achieving their objectives, while being far less likely (6% vs. 58%) to point to the lack of a clear and concise strategy as a main challenge. (Marketing Charts)

82. Organic or paid? No, both! Paid search supports organic SEO efforts: paid-search ads alongside organic listings in position two through five receive two out of every three clicks from the search engine results page (SERP). When organic results are well below the fold in positions six through 10, paid search is responsible for nine out of 10 clicks to the Web site.

83. Even when organic results fall in the first position, consumers still click on the paid-search ad. When a paid listing appears on a SERP with the top organic listing for the same keyword, the organic result gets 60% of the clicks on average and the paid link 40% of clicks.

84. Just 23% of marketers generate more than half of all leads through organic search. 22% of companies generate between a quarter and half of all leads via search, and 24% obtain less than one out of every 10 leads via SEO.
Mobile Marketing Statistics

85. 50% of clicks on mobile banner ads are accidental.

86. Still, mobile video is the fastest growth area in marketing.

87. And 35% of B2B marketers plan to increase their spending on mobile marketing this year.

88. Facebook will account for 13% of worldwide mobile ad revenue in 2013.
Facebook Statistics and Facts

89. 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook.

90. 81% of B2B decision makers say they visit Facebook at least monthly–but only 2% do so primarily for business purposes, as opposed to 42% who do so primarily for personal purposes.

91. 20% of all internet page views come from Facebook.

92. 95% of all social media-referred traffic to B2C websites is generated from just five social networks: Facebook, Twitter, Reddit, StumbleUpon, and YouTube. 74% comes from Facebook alone.

93. On Facebook, brevity matters. Keeping your posts below 250 characters can get you 60% more engagement than you might otherwise see. You can get up to 66% more engagement if you cut it down to less than 80 characters.

Twitter Statistics and Facts

94. 34% of marketers say they have generated leads from Twitter.

95. To maximize click-throughs from your tweets, keep them to 100 characters or less and tweet in the afternoon .

96. Twitter accounts for 32% of social media-generated traffic to B2B websites, but 82% of social media leads. Hmm, that doesn’t jive with other research on B2B social media.

97. 18% of U.S. adult internet users are now on Twitter, double the percentage from 2010.

98. Using Twitter for social media? Great idea, but you’d better be listening. 81% of Twitter users expect a same-day response to questions and complaints aimed at brands.

99. There are 400 million tweets sent each day.

100. 50% of technology companies have acquired a customer through Twitter.

101. While posting the same headline and link, over and over, is obnoxious, strategically repeating a tweet several hours apart–when different groups of your followers are likely online–can substantially increase click-throughs, without being annoying.

102. For tweets with links, 120-130 characters is the ideal range to maximize retweets.

103. Use hashtags—but sparingly. Tweets with one or two hashtags get 21% higher engagement on average, but those with three or more actually get 17% less engagement.

SOURCE : business2community.com/social-media/103-compelling-social-media-marketing-statistics-2013-2014-0679246

Local SEO Services | “Singapore Prime Minister’s Website Hacked After Lee Warns”

Source       : bloomberg
By               : Andrea Tan
Category  : Local SEO Services Orlando, Best Orlando SEO Company

Singapore authorities are investigating a breach of Prime Minister Lee Hsien Loong’s website last night, one day after he said he would track down a group that announced plans to hack government online portals. The page for searches on the website of the Prime Minister’s Office was “compromised” at 11:17 p.m. yesterday, the country’s phone and Internet regulator said in an e-mailed statement today.  “A vulnerability in that subpage was exploited to display pages from other sources,” the Infocomm Development Authority said in the statement. “The PMO main website is still working, and we are working to restore the page that has been compromised.” The IDA said in a later e-mail that a subpage for searches on the Istana website, which is the main portal for the country’s president, was also compromised at 12:20 a.m. Authorities are working to strengthen government sites, it said.

Cyber attacks on Singapore sites were flagged as part of the Anonymous group’s actions this week across Southeast Asia. Anonymous Philippines said it infiltrated 115 government websites before a demonstration on Nov. 5 outside congress in Quezon City as part of a global “Million Mask March,” coinciding with Guy Fawkes Day in the U.K., to protest against censorship and corruption. The mask of Fawkes, who tried to blow up the English Parliament in the 17th century, has become a symbol of the movement. There were no reports of breaches to Singapore government sites that day, and Lee said in a broadcast on his People’s Action Party Facebook page on Nov. 6 he took the threats “very seriously.”

Uncovering Anonymous

“We will spare no effort to try and track down the culprits,” Lee said in the post. “If we can find him, we will bring him to justice and he will be dealt with severely. You may think you’re anonymous but we will make that extra effort to find out who you are.” A website owned by the city’s biggest newspaper publisher was temporarily offline earlier this week after being hacked on Nov. 1. A video uploaded on the YouTube website last week showed a person in a Guy Fawkes mask threatening cyber attacks on the government to protest Internet regulations. Singapore from June 1 required websites that regularly publish news on the city state to be licensed and pay a S$50,000 ($40,200) bond, to be forfeited on the publication of “prohibited content” that “undermines racial or religious harmony.” The new law has prompted criticism from Anonymous. Singapore government agencies were put on alert for possible attacks, the Straits Times reported on Nov. 1. A person calling themselves the Messiah, a hacker with Anonymous, claimed responsibility for infiltrating the website of the Ang Mo Kio Town Council last week, the municipal branch of the prime minister’s district.

Source : bloomberg.com/news/2013-11-08/singapore-prime-minister-s-office-website-hacked-after-lee-warns.html