Local SEO Services |”Google Clarifies: Guest Blogging Is OK, But “Guest Blogging For SEO” Is Not”

Source   : Marketing Land
By          : Danny Sullivan
Category :  Local SEO Services, Best SEO Company

Relax, publications that use guest bloggers and contributors. Google’s not planning to penalize you under its new “guest blogging equals spam” warning put out yesterday. Rather, the company says, guest blogging is only bad if the the main reason a post is run is to gain links meant to influence rankings in Google. Yesterday, the head of Google’s web spam team Matt Cutts declared that “guest blogging is done; it’s just gotten too spammy.” As a result, some worried that having guest posts meant they could look forward to a future of being penalized by Google.

Worries That All Guest Posts Are Bad

One especially notable example was award-winning science fiction author Charles Stross, who wrote on Hacker News: I’m spending three weeks on the road in the next month, so I’ve got three hand-picked guest bloggers taking over the mike on my site, for the duration. Emphasis on hand-picked, i.e. invited because they’re interesting and I’m hoping my readers will enjoy what they’ve got to say.I get to take some time off, they get access to a new audience, and the audience get some new and thought-provoking material — because from my PoV it’s not about SEO, it’s all about the quality of the content. (Hint: I’m a novelist, one of the guests is a film-maker, the other two are other novelists. We all pretty much live or die by the quality of our writing.)

Guest Posts For More Than SEO Are OK
To deal with such concerns, Cutts updated the title of his post to add the bolded words:

The decay and fall of guest blogging for SEO – He also added more explanation to stress that not all guest blogging is bad: I’m not trying to throw the baby out with the bath water. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes. I’m also not talking about multi-author blogs. High-quality multi-author blogs like Boing Boing have been around since the beginning of the web, and they can be compelling, wonderful, and useful. I just want to highlight that a bunch of low-quality or spam sites have latched on to “guest blogging” as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. Because of that, I’d recommend skepticism (or at least caution) when someone reaches out and offers you a guest blog article. In short, the post from Cutts was a continuation of what Google’s been long saying. It wants to reward sites that have “earned” links, rather than sites that have gained links without any real effort. Places that publish anything submitted to them as “guest posts” are just one example of links that aren’t really earned.

No, There’s No Automatic Bad Guest Post Algorithm

Stross also had this comment that I’ve seen many other people echo: The question I’m asking is, how do google’s algorithmic processes figure out whether a post is a guest post? Are they doing style analysis on prose now? Or counting outbound links, or looking for anomalous keywords? Or is it just a matter of looking for spam-flavoured advertorial? The answer is that it doesn’t, and that it can’t, not easily. Nor did Cutts say that was the case, but it’s easy to see how some might assume that’s what he meant. Cutts is warning people who accept guest blog posts, or those who do a lot of guest blogging, that they might find themselves with a spam penalty that would almost certainly be applied manually, if Google’s spam police did a review. It’s similar to how Google warned against advertorials last year, following a penalty Google applied to Interflora and several UK newspapers over these. There are some cases where Google has algorithms designed to automatically detect behavior it considers spam, such as “thin content” that the Panda filter goes after or spamming that the Penguin filter attacks. Potentially, Google could try to figure out a way to tell if a guest post is done “for SEO reasons” or not. But that would be very difficult, and it’s not the case now (or else Cutts would have announced some new filter with an animal name). Rather, Cutts seems to be saying that if you’ve been accepting or doing guest blog posts solely for ranking purposes, be warned. If your site gets flagged for some reason for a closer look by the spam team, then such activity is now deemed part of the many link schemes it might decide to manually penalize you over.
Google & The Degradation Of The “Link Signal”

SOurce : marketingland.com/google-clarifies-guest-blogging-71201

Advertisements

Best SEO Company | “Is Link Building About Going To Dead In 2014?”

Source   : IT Industry Today
By       : Press Release
Category : Local SEO Services, Best SEO Company

Link building is an important part of SEO services but now the current form of link building is up to an end. The latest Hummingbird update of SEO is about to represent some more changes in this direction. Link building is an important part of SEO services but now the current form of link building is up to an end. The latest Hummingbird update of SEO is about to represent some more changes in this direction. Knowing this kind of information in internet people engaged in search engine optimization services are thinking that what should they do? Whether they need to stop link building in their websites or they should continue the same? So, how should one prepare for the unknown future for link building?

Significance of link building and outreaching

Smart search engine optimizers know well that they need to do something more and other than link building now. A variety of valuable settings for promotion of websites are there to work-

• Good networking
• Communicational strength for email, social networking and media professionals
• Betterment in the promotion of links
• Goal oriented internet activities

In order to replace conventional idea of link building, all these good trends will work better, no doubt. A perfect SEO professional knows better how to meet demands of the online marketing in lack of links also. This special strategy can be applied in a variety of online marketing trends from social media to press releases.

What can replace link building?

With the introduction of Google, links seemed to be valuable a lot and there was not any sign for the exclusion of their trend any time when the SEO strategy demands it. Although, one should understand well that decrease in the trend of links does not mean that they will become outdated. Better strategy and combined effort of systems, practices and processes can help one to promote an online marketing deal. This idea can positively replace the idea of link building. The best way to assure success in the online marketing industry is a step wise process possessing a series of levels. Level 1 to level 2 and level 2 to level 3 information can be passed likewise links. Some beneficial deals affiliated with this deal are as follows-

• The idea of relationship building is better and easier
• Out of various well designed pitches the best is promoted online for better response
• As the information is launched online to target relevant stakeholders, it becomes easier to attract larger audience for online marketing

Avoid smashing the activity

When you are engaged in link building currently, you should stay away from the kind of grab and smash activities. With your reliable link partners, search the way to long term relationship and promote back linking options. Effective tools for better relationship building will work far better. Predicting future and inviting relevant people for sharing their ideas is also a good idea.
The last but not the least fact about the idea of excluding link building is that Google can declare changes in the system any time. It can even cut volume of traffics coming to your site. Some trustworthy platforms to work over the idea are LinkedIn, Face book and twitter etc. Still a diversified action is good way to avoid controversies when a platform stops working.

Source : industrytoday.co.uk/it/is-link-building-about-going-to-dead-in-2014/27800

Local SEO Search | “Tesla To Unveil Mainstream, Cheaper Model In 2015”

Source      : sustainablebusinessoregon
By               : Sarah Drake
Category : Orlando Local SEO, Local SEO Search

Electric car maker Tesla Motors will tap into the mainstream car market with a vehicle that could sell in the $40,000 range, and could become crucial to its future growth. The Palo Alto, Calif.-based company run by Elon Musk could introduce the new model in 2015 at the North American International Auto Show in Detroit, though it wouldn’t be up for sale until 2016 or 2017, the Los Angeles Times reports.

Aside from building a lower-priced model that could make Tesla a household brand, increasing vehicle production will be important for Tesla’s future success, according to the article. Building a more affordable vehicle will require the company to find a way to combine battery size, capacity and cost with a 200-mile driving range.

Tesla Motors Inc.’s Model S premium sedan starts at about $71,000, and its Model X sport-utility vehicle will debut in the same price range late next year. Tesla has a showroom in Beaverton.

Source : sustainablebusinessoregon.com/national/2013/12/tesla-to-unveil-mainstream-cheaper.html

Local SEO Search | “What Made Nelson Mandela great”

Source   : Edition. CNN
By         : John Battersby
Category : Orlando Local SEO, Local SEO Search

Nelson Mandela

Nelson Mandela

Editor’s note: John Battersby served as a correspondent for The New York Times (1987-89) and the Christian Science Monitor (1989-96) before, during and after South Africa’s transition to democracy. He was editor of The Sunday Independent in Johannesburg from 1996 to 2001. He interviewed Mandela on numerous occasions and is coauthor of “Nelson Mandela: A Life in Photographs” (Sterling, 2009) and author of the afterword in the updated version of “Mandela: the Authorized Biography” (Harper Collins, 2011).

(CNN) — Nelson Mandela was always mindful that his leadership role in the liberation of South Africa from apartheid might not have been possible if he had not been imprisoned. “It is possible that if I had not gone to jail and been able to read and listen to the stories of many people. … I might not have learned these things,” Mandela said of the insights that he gained during his 27 years in jail. In an interview less than a year after he had stepped down as the country’s first black president, Mandela shared with me reflections of how prison changed him. He said that reading the biographies of great leaders who had been able to overcome their shortcomings and rise to do great things had inspired him. He said it also helped him to realize that behind every seemingly ordinary person lay the potential of greatness. “I have been surprised a great deal sometimes when I see somebody who looks less than ordinary, but when you talk to the person and they open their mouths, they are something completely different,” he said. Mandela said that prison gave him time to think about the times when he had failed to acknowledge people who had been kind to him.

Mandela said that at the height of the struggle against apartheid, he and other leaders were understandably angry at the humiliation and loss of dignity of those who suffered under the unjust policy. It meant their actions were driven by anger and emotion rather than by reflection and consultation. “But in jail — especially for those who stayed in single cells — you had enough opportunity to sit down and think,” he said. There was time to listen to the stories of people who were highly educated and who were widely traveled and experienced. “When they told of their experiences, you felt humbled,” he said. Mandela said that he had learned that when you had the moral high ground, it was better to sit down and talk to people and persuade them of the correctness of your cause. “If you have an objective in life, then you want to concentrate on that and not engage in infighting with your enemies,” he said. “You want to create an atmosphere where you can move everybody toward the goal you have set for yourself,” Mandela said.

Nelson Mandela: A man of many handshakes

In his twilight, Mandela was at pains to publish and acknowledge his weaknesses and shortcomings in his family life, in his relationships with women and his first wife, Evelyn. He was keen to dispel any notion of sainthood that might be bestowed on him. He also spoke increasingly about the importance of changing oneself.”One of the most difficult things is not to change society — but to change yourself,” Mandela said in 1999 at a tribute to billionaire businessman Douw Steyn who had made his Johannesburg residence available to Mandela as a retreat after his prison release in 1990. Mandela had given similar advice to wife Winnie in a letter written to her in 1981 after she had been jailed by the apartheid regime. Mandela noted that there were qualities “in each one of us” that form the basis of our spiritual life and that we can change ourselves by observing our reactions to the unfolding of life. Ten years later, Mandela said that it gave him a feeling of fulfillment to see that Douw Steyn had changed and had learned to share his resources with the poor. “It enables me to go to bed with an enriching feeling in my soul and the belief that I am changing myself” by reconciling with former adversaries, Mandela said. I believe that the essence of Mandela’s greatness was to change himself fundamentally during his period in jail and emerge as a potent leader and example for all humanity.

Opinion: Nelson Mandela saved my life

The reflections took me back to the extraordinary day of Mandela’s release. The day the legend became a man. Even now, the moment seems frozen in time. It was February 11, 1990, and the African sun shone from a clear blue sky on a windless summer’s day in Cape Town. About an hour’s drive from the city, the international media thronged around the entrance of a neat prison warder’s house to await the emergence of one of the century’s most iconic figures. I had arrived late at the prison and wandered unnoticed into the prison grounds where my slate-blue cotton suit coincidentally blended in with the uniform color of the South African police. That might have had something to do with the fact that I was not challenged when I strode confidently into the prison grounds. But to this day I do not know. An unscheduled wait of an hour while Mandela consulted an anti-apartheid delegation including his wife Winnie, who had arrived an hour late, seemed like an eternity. When Mandela, flanked by Winnie, finally emerged walking down the driveway towards the prison premise gates, I lost all sense of time and self and strode towards Mandela to shake his hand and congratulate him on his freedom. He recognized me from the photograph that accompanied my regular column I had written for the Cape Times, where I often analyzed the successes and setbacks of the anti-apartheid movement and the African National Congress in exile. His face broke into a broad smile as we shook hands and he continued his historic walk to freedom. At the time, I was the southern Africa correspondent for the Christian Science Monitor which was for many years the only international news publication that Mandela was allowed to read in jail albeit in a vetted form with pages and sections frequently removed. On his first visit to the United States in 1990, Mandela broke from his official program on Sunday, June 24 to pay an unscheduled visit to the headquarters of the Monitor at One Norway Street in Boston to the astonishment of the editor and staff. (Today the Monitor is online only. The newspaper ceased daily publication in 2009.) South Africa since apartheid: Boom or bust? I received an incredulous call from my foreign editor, Jane Lampman, on that Sunday asking me if I could guess who was standing outside the building with two bodyguards asking to see the editor. It was, she said, Nelson Mandela. I was astonished too. Mandela was intrigued that the founder of the newspaper, Mary Baker Eddy, also founded a religion. Mandela came to respect the Monitor’s sustained and fair coverage of South Africa during his time in jail.

To this day, Mandela’s weaknesses, his turbulent youth and his sometimes tempestuous relationships with women can still detract from the iconic status that Mandela achieved in his own lifetime. But, the responsible airing of his weaknesses — including his own acknowledgment — in fact humanized Mandela and focused on his extraordinary strength of character and commitment in overcoming both his weaknesses and adversity in his own lifetime. It augmented Mandela’s greatness.

Carrying on the work of Nelson Mandela

It is Mandela’s achievement as a universal icon that has always fascinated me most. He first conquered his jailers by convincing them that they were the ones imprisoned by their own unsustainable policies based on fear and racial injustice. And then he negotiated them out of power with the sheer force of his moral authority and belief in himself. Mandela’s example and actions in becoming the country’s first black president struck a mortal blow to racism worldwide and helped build confidence and pave the way for Barack Obama to pull off a similar feat in the United States. If Mandela has a global heir in the ongoing campaign against racism and the quest for human dignity it has to be Barack Hussein Obama. The power of Mandela’s leadership was rooted in the fact that at key moments in his life he acted independently of the movement to which he dedicated his life and to which he deferred as a “loyal and obedient” member. He did so when he decided in 1986 to begin negotiating with his jailers from behind bars not knowing where it would end. He did so in continuing to refer to former President F. W. de Klerk as a “man of integrity” long after it was less popular to do so in the ranks of the African National Congress. And he did so again when he went out on a limb within his own constituency after his release to support the overwhelmingly white South African rugby team in the World Cup in 1995. Mandela said that even if he wanted to he could not bind future generations to remember history in a particular way. The lesson of Mandela’s life is that he has no need to bind anyone to his legacy nor does he need any organization to do so. His actions in his own lifetime are his legacy and they will remain indelibly etched in history for generations to come as a living example to inspire the leaders of tomorrow.

Source : edition.cnn.com/2013/12/05/opinion/battersby-nelson-mandela/index.html?iid=article_sidebar

Local SEO Services Orlando | “Google Wants to Write Your Social Media Messages For You”

Source     : Search Engine Watch
By              : Jennifer Slegg
Category : Local SEO Services Orlando, Best Orlando SEO Company

Overwhelmed by social media? Google may have patented a solution for you, in the form of software that mimics the types of responses you make to update messages on various social networks. The patent, by Ashish Bhatia representing Google, describes a comprehensive social media bot, providing suitable yet seemingly personalized responses on social media platforms.

Essentially, the program analyzes the messages a user makes through social networks, email, text messaging, microblogging, and other systems. Then, the program offers suggestions for responses, where the original messages are displayed, with information about others reactions to the same messages, and then the user can send the suggested messages in response to those users. The more the user utilizes the program and uses the responses, the more the bot can narrow down the types of responses you make.

The key to this is the personalized reactions. We’ve all seen typical blog spam comments made to blog posts along the lines of “Great, keep up the good work” or “This was really insightful and made me think.” However, this program would generates personalize reactions and messages that continue to be tailored to the user and specifically to the messages being responded to. It also will automatically adjust the suggested messages that generates over time, so that you don’t get the kind of situation where you respond to every interaction with “Great!”

The present disclosure is particularly advantageous because it provides a system and interface that automatically generate suggestions for personalized reactions or messages. There is no requirement for the user to set reminders or be proactive. The system automatically without user input analyzes information to which the user has access, and generates suggestions for personalized reactions to messages. The suggestion analyzer cooperates with the decision tree to learn the user’s behavior and automatically adjust the suggested messages that are generated over time. The patent covers a variety of methods covering all steps of the program. The present disclosure also describes a number of methods including a method for initializing a message suggestion system, a method for generating suggested messages or reactions, a method for sending suggested messages or reactions, and a method for updating a suggestion analyzer.

This patent could revolutionize social media marketing, particularly for businesses and celebrities who want to ensure they are engaging with customers or fans, but might not necessarily have the manpower or the time to do it manually. While there are tools that exist to help automate some of these things, something that can analyze content and suggest appropriate responses that can evolve over time doesn’t exist.

Source : searchenginewatch.com/article/2309696/Google-Wants-to-Write-Your-Social-Media-Messages-For-You

Best SEO Company | “2014 SEO Playbook: On-Page Factors”

Source   : Search Engine Land
By       : Tom Schmitz
Category : Best SEO Company, Local SEO Search

Local SEO Search Orlando

Local SEO Search Orlando

Welcome to part 2 of my annual SEO playbook. (Click here for part 1.) I have to thank Danny Sullivan and the Search Engine Land team for giving me the perfect outline for the 2014 playbook, the Periodic Table of SEO Success Factors. Part 2 will cover on-page factors, including content, HTML and architecture. You’ll find more than enough food for thought and some very actionable steps. This is not a step-by-step SEO guide, and it’s pretty informal. Before embarking on a search engine optimization campaign, do your research or consult with an expert.

Content: Quality

Quality was a big discussion item during 2013, especially topics like word count and deep content. After Panda, you’d think we would be well past the age of producing short “fluff” articles. However, too many websites, especially business sites that struggle to post fresh content, continue the practice. Recently, I saw a corporate blog post listing 10 must-read books on a topic — the article consisted of 10 thumbnail images and the names of the books, linked to an online bookstore. You can’t afford to keep putting out cut-rate articles like that; in bulk, they are perfect Panda-penalty bait.On the opposite end is deep content — pages or articles of around 1,500 words or more. Websites have seen success with this content, so it may make sense to take the time spent creating lots of short, “fluffy” posts and use it instead to produce a few longer, more meaningful articles. Whatever you do, make sure content is well written, with attention to grammar and spelling. Don’t just say something; back it up with thoughtful opinion or researched facts. Put some meat on the bones. Personally, when it comes to article content, if I cannot easily pass 450 words, I will combine it with other content or deem it not worth writing about. As for e-commerce descriptions, I used to deem 250 words as the sweet spot. Nowadays, I am less concerned about word count and more focused on creating a great list, matching features with benefits.

Content: Keywords

Keyword research is not going anywhere and is still the foundation of all on-site SEO. The difference is, after the Hummingbird update, we are discussing the role of entities, where topics take the place of keywords in the result pages. Google has made great strides in synonym identification and concept grouping — some have even called it the death of the long-tail keyword. (But, as with all the supposed death knells in our field, this, too, is probably an exaggeration.) My advice is to make sure each page stands on its own as a topic. Do not create multiple pages about the same exact thing in order to optimize for different keywords. Instead, stick to single, well-written, citation-worthy, topic pages and optimize them for multiple keywords. This can be another good reason to use long-form content.

Content: Engagement

Engagement is about whether visitors spend time reading your content or bounce quickly away. Once again, meaningful content is key. It’s amazing how it all comes back to quality. Are you publishing something your audience or target personas will want to read, or are you just filling holes in an editorial calendar — or perhaps publishing out of guilt because you have not published anything recently? Engagement isn’t just limited to text content, either; Web page design is equally important. Words don’t just have to read well to be engaging — they have to look good. Readability includes everything from page layout to font selection to letter and line spacing. Additionally, pay attention to navigation and the presentation of links to other content, as these elements can have a huge impact on time, bounce rates and other visitor engagement metrics such as time on page/time on site.

Content: Ads

Another part of layout is the placement of ads. Search engines will not ding you for having advertisements. That would be hypercritical. What they will penalize is too many ads or inappropriate ad placements. I do not foresee big changes in this area beyond the enhancement of current search engine policies. In addition to display ads, be especially wary of text link ads. Make certain they are content-appropriate or matching, and that you nofollow them. If you still use automated phrase link advertising inside your content, I strongly suggest you consider removing this. If you use interstitial or pop-up advertising, make sure it doesn’t interfere with the ability of search engines to crawl your pages.

Content: Freshness

I am a big proponent of fresh content — this includes not just posting about hot topics, but also ensuring that you are publishing new content on a regular or frequent basis. Not only is new content important to attract readership, it also improves crawl frequency and depth. Earlier, I wrote that you should not create content just to check off your editorial calendar. Not to backtrack, but if you do not have an editorial calendar in place, you probably should create one and get to work creating content. Think of your content as a tool to generate awareness and trust. This means you must get beyond writing about just your company and its products or services. Go broader and become a resource — a real, viable, honest-to-goodness resource — for your target market and the people or companies that your target market serves. Taking this broad approach will give you more to write about, allowing you to focus on topics of interest to your target market. This is the kind of content you can build an audience with. In my opinion, if you are not trying to build an audience at the top of the marketing funnel, you are probably doing it wrong. Obviously, there are exceptions to this; though, I think a lot more companies fail here than don’t need to worry about it.

HTML: Titles & Headers

Title tags are interesting right now. The usual rules for writing optimized title tags and headers have not changed. I do foresee search engines (Google especially) rewriting more title tags algorithmically. If you see Google rewriting your title tags, test changing your HTML to the same text Google presents in the SERPs. By test, I mean change a judicious few, then observe what happens to performance indicators. If you see improvement, a broader title tag optimization program could prove worthwhile. Going back to entity search and optimizing for multiple keywords… when you are doing topic optimization, you must be cognizant of which keywords you use in the title and H1 tags. I wish I could give you a surefire formula, but one does not exist. As you look at synonyms, pay attention to which words or phrases received the most exact match searches and trust your intuition when it comes to popular language use.

HTML: Description

I don’t see anything changing with Meta description tag optimization. Write unique descriptions for every page. They will not change your rankings; but, well-written descriptions can increase click-through rate. I always pay attention to length, around 150 words. In reality, the actual length depends on the combined pixel width of all characters, but from a practical standpoint just make sure your descriptions are not getting cut off when they appear in the results. For pages that appear in site links, be sure that the portion of the description that appears beneath each link forms a coherent thought. This is a place where many enterprise sites and brands can improve.

HTML: Structured Data Markup

Each year, it seems structured data markup is always a big topic. First is the question of whether or not you should use it for organic search engine optimization. Some long-time experts do not like structured markup or machine-readable language because they do not want to help the search engines present information in a format that does not generate visits. For example, if you type in the name of your favorite NFL team, Google will show you information about that team, including their next scheduled game, right on the SERP. Here’s an example I fondly remember: someone once asked, if you ran a zoo website, would you want Google to show your business hours at the top of the search results, or do you want people to visit the website, where they will learn more about current exhibits and events? This is a fair question — to which I think the fair answer is, whatever will get the most bodies through the door. Google, Bing and Yahoo are going to show the data they want and in the format they desire regardless of how you or I feel. Personally, I’d much rather be a trusted source, even if it means my website information is made available in the SERPs. For this reason, I am a huge proponent of structured data markup like schema.org and RDFa. Other forms of structured markup, like the author and publisher tags, are not controversial and have entered the realm of best practices. Use them.

HTML: Keyword Stuffing & Hidden Elements

Negative ranking factors like keyword stuffing and hidden text are so old that many of us practitioners brush them off as search engine optimization 101. Unfortunately nothing is ever so easy. Stuffing is definitely a factor in e-commerce shopping cart optimization. It can be tricky not to use the same word or phrase over and over again when they are used as categories or descriptions for products. Different shopping carts have different levels of control. Some are more easily optimized than others. On category pages, it may be as simple as limiting the number of products you display on each page. Without going into an entire lesson on shopping cart optimization, what I will tell you is: if you have not done a shopping cart review in the last two years, it is time. Make certain your e-commerce platform is keeping up. It still surprises me how often I see unintentional cloaking. Usually, it’s a result of the template writer getting around a quirk of the content management system. But I have also seen static links in a template that are cloaked using display: none on some pages while they appear on others, depending on something such as the category. The bottom line is this: if it appears on the page, it should be in the HTML. If it does not appear on the page, it should not appear in the HTML.

Architecture: Crawl

Not enough search engine optimizers pay attention to crawl. I realize this is a pretty broad statement, but too many of us get so caught up in everything else that this becomes one of the first things we ignore unless there are red, flashing error messages. Obviously, you want to make sure that search engines can crawl your website and all your pages (at least the ones you want crawled). Keep in mind that if you do not want to botch the flow of PageRank through your site, use the meta noindex, follow tag to exclude pages, not robots.txt.  The other concern you should have is whether or not search engines crawl and capture updates to existing pages in a timely manner. If not, it could be an overall domain authority issue or that PageRank is not flowing deep enough in sufficient quantities. There are tricks to resolve this, such as linking to updated pages from your homepage or a level-one page until the updated deep page gets reached. The more wholesome approach is to make sure that the content which gets updated is naturally close to content or sections of content with higher authority, or to build legitimate internal links from related content that has its own off-site PageRank. I am not telling you all your content should be crawled all the time. Search engines budget crawl frequency and depth for good reasons. What I am saying is manage your website crawl budget and use it well; don’t just leave everything up to chance.

Architecture: Duplicate Content

Earlier this year, Matt Cutts stunned the search engine optimization community by telling us not to worry about duplicate content. He assured us that Google will recognize this duplicate content, combine the disbursed authority, and present one URL in the SERPs. This is really not a big surprise, as Google has been working toward this for quite some time. Webmaster tools has had automated parameter identification and Google spokespersons have discussed duplicate content consolidation for some time.
To repeat what I have written before, Google is not the only search engine out there and reality does not always work the way Google says it does. The bottom line is: keep managing your duplicate content by preventing or eliminating as much as possible, and as for the rest, put your canonical tags in place. Speaking of canonical tags, I know a popular hack has been to use one canonical URL, improperly, on all the pages of multipage articles. There are other canonical hacks out there, as well. I’d be wary of these. If you’re using canonical tags, machine-readable content or advanced meta-tags, you’re basically waving a big red flag telling search engines that your website is technically savvy and using search engine optimization. In other words, you’re begging for additional scrutiny. It would not surprise me if Google becomes more fierce in penalizing websites for this type of technical misdirection. Search engines tend to use a soft touch on levying penalties algorithmically for fear they will burn innocent websites. But as we have seen with Panda and Penguin, as they become more confident, they also become more aggressive. If you are optimizing for an employer, keep it clean.

Architecture: Speed

Most websites are not going to see an SEO benefit from increasing the speed of their website. Google has always said only a small fraction of sites are affected by this part of the ranking algorithm. This view seems to be borne out by correlation studies. Honestly, the best test of speed is to take your laptop to the local café and surf around your website. If you are not waiting for pages to load up, then you are probably okay. The exceptions (sites that should be concerned about speed) are large enterprise and e-commerce websites. If you optimize for one of these, shaving a few milliseconds from load time may lower bounce rates and increase conversions or sales.

Architecture: URLs

The current best practices for URLs should hold true throughout 2014. Simple and easily readable URLs are not just about search engine optimization. With today’s multi-tabbed browsers, people are more likely to see your URLs than they are your title tags. I will also add that, when seen in the search engine results pages, readable URLs are more likely to get clicked on than nonsensical ones. If your content management system cannot create readable URLs based on your title tags or will not let you customize URLs, it is probably time for a CMS review. This is now a basic search engine optimization feature, so if your CMS cannot handle it, I wonder about the rest of your CMS’s SEO efficacy.

Architecture: Mobile

2013 was an interesting year for mobile SEO. Google and Bing agree that the ideal configuration is for websites to have a single set of URLs for all devices and to use responsive Web design to present them accordingly. In reality, not all content management systems can handle this, and Web designers have presented case studies of situations where the search engine standard is neither practical nor desirable. If you can execute what Google and Bing recommend, do so. However, if you cannot or have a good reason not to, be sure to use canonical tags that point to the most complete version of each page, probably your desktop version, and employ redirects based on browser platform for screen size. You will not risk a penalty from the search engines as long as your website treats all visitors equally and doesn’t make exceptions for search engine spiders. Basically, this is similar to automatic redirection of visitors based on their geographic location for language preference. That about wraps it up for on-page SEO factors in 2014. Be on the lookout for Part 3 of my 2014 SEO Playbook, which will cover off-page SEO factors relating to link building, local search and social media.

Source : searchengineland.com/2014-seo-playbook-on-page-factors-178546