Local SEO Services | “6 SEO Predictions for 2014”

Source   : Search Engine Watch
By       : Peter Roesler
Category :  Local SEO Services, Best SEO Company



For those that thought that the digital marketing landscape would see dramatic change in 2013, the year didn’t disappoint. Last year I made 6 predictions, and it is time for me to give it another shot. But first, let’s see how I did last year!
Scoring My 2013 Predictions:

  •     We’ll get confirmation that steering anchor text in links you get is bad. Score a full point for this one. Google now discusses this in their Webmaster Guidelines
  •     The relevance of a linking page will carry increasing weight. Well, no proof of this one. I maintain it is true, and that belief certainly is impacting the content marketing work we do with our clients. I will take a half point here.
  •     People will finally accept that +1’s aren’t treated by Google like a link. I think the proof of this one is available, but there are still more people who believe that +1’s are a ranking factor than not. With some reluctance, I will take a half point for this one, too.
  •     Rel=author will become a ranking signal. Another area that people debate heartily. Many will say that I should take a full point here. However, I will take a zero instead, because I don’t think it has become a ranking signal. For people who think I gave myself too much credit on #2 or #3, we can call it even, OK?
  •     Google+ will begin to show some of its true influence in search results. Definitely happening. I take a full point here.
  •     The industry will start to talk about the role of landing page optimization in SEO. People have been talking about bounce rate for some time, but that isn’t what I mean here. I was talking about real management of the customer experience. Well that has in fact begun to happen. The driving factors for this one will be Semantic Search and Hummingbird. However, not as broadly as I had thought it would, so half a point.

2013 Score:: 4 out of 6
2014 Predictions

Now it’s time for six predictions again this year, and the first one sets the stage for the remaining five! Once you’re done checking these out, let me know your predictions in the comments, or argue with mine if you like!

1. Hummingbird Rising

Just ahead of their 15th birthday, Google let the world know that it had released a new platform called Hummingbird. In fact, it had been live for three months or so at that point and few people had noticed. This all changes in 2014. Hummingbird was in fact a rewrite of Google’s search engine. Note that this doesn’t mean a rewrite of all of Google’s code, just the function that executes searches. As a platform change, the near term impact was in fact quite small. The specific algorithms, such as Panda, Penguin, and basic ranking algos weren’t changed. Google restructured things so they can better bolt on new algorithms to the platform. What does this mean? It could mean new algorithms for processing links. It could mean social signals starting to carry weight. It could mean lots of things. The bottom line? In 2014 we start to see the impact of Hummingbird. It is quite possible that all of the predictions that follow are all only possible because of Hummingbird.
2. Author Rank / Publisher Rank (again)

Once bitten, twice shy! Or, older and a little wiser might be more appropriate. My 2013 prediction for Author Rank failed because I fell into that trap that is so easy for us all to do. Just because we can conceive of Google using a ranking factor doesn’t mean they will, or that it’s easy to implement:  Implementing new algorithms is hard. Google needs to do an enormous amount of testing of any changes they make, and more often than not those simple changes break something else. In 2013, Google launched in-depth articles, a feature that seemed to be more driven by Publisher Rank than Author Rank:  My 2014 prediction for this will be more cautious than I was in 2013. We will see one or more new changes to the search results related to AuthorRank and PublisherRank. We may also see the in-depth articles feature rise to more prominence.

What we won’t see however is some huge shift in the search results based on Author Rank. The use of this signal will likely come out as part of some specific features or scenarios. An example scenario might be an Author Rank specific ranking change in personalized results that shows up as some type of new presentation of authors you follow.

3. Natural Language Search

You might call this one a layup, and that would not be entirely unfair. Prior to Hummingbird, natural language search queries were specific to the Knowledge Graph. After Hummingbird you could start to see natural language queries visibly impacting other types of search results. This screenshot is part of a sequence of searches that started with the [give me pictures of Tom Brady], and ended with [when did he start playing football]. However, the types of queries that work at this point in time are pretty limited. During the course of 2014 I believe we will see significant additions in natural language search capability. One reason for this is that Google sees mobile as a dominant trend, and believes that this will increase the demand for voice searching capabilities.

4. Impact of Google+ Grows, But Not in the Way People Expect

Google+ continues to grow as a social platform, but its adoption to date has been uneven. There are many categories where the discussions are rich and vibrant, such as science, food, photography, health and fitness, and many others. But, there are also other categories where the community is not yet as vibrant. Still, haters aside, Google+ is succeeding, and that sets the stage for this prediction.  The impact of Google+ on the SERPs will increase. Once again, we should expect moderation. This won’t be some type of sweeping change. I wrote about the impact so far in this article.

The main impact we already see from Google+ on the SERPs are:

  •     Personalized results. This is a big one. If you publish lots of content, people who follow you will see it often when they perform related searches in Google.
  •     Google+ posts in the SERPs. This is the one that is less recognized, but also important. If you are influential on Google Plus, and you share a post that ends up being very well received on the platform, that post itself can show up in the search results, even for people that don’t follow you.

What will Google do to increase the influence of G+? I’d expect to see more G+ posts in the SERPs (even for people not following you) at a minimum. We may even see some new search features tested. For example, if there is a breaking news item, and there is an active G+ community discussion about it, maybe we will see that discussion featured in some way in the SERPs. What we won’t see if Google Plus taking over the SERPs or remapping them in some big way. Google can’t punish people for not being on G+, because that would break search itself. But, they can do more with it, and they will.

5. Guest Posting Takes a Visible Hit

I wrote the first draft of this post back on January 12th, and low and behold 12 days later Matt Cutts writes an article about guest posting to say Stick a Form In It. Fortunately, this position softened somewhat, and the upshot of it is that guest posting that is primarily for SEO purposes is in Google’s crosshairs in a big way. And so it should be. So I could take a full point already for this, but since I did not get this post up prior to Matt’s article, I will not take the easy way out. Instead, I will offer up some thoughts on what parts of guest posting will take hits in 2014:

  •     More action against rich anchor text, even if it’s in the attribution only.
  •     Devaluing sites for publishers that focus on many domains vs. authoritative relationships.
  •     Discounting (or punishing) low relevance posts, where relevance is defined as the relevance of the page giving the link to the page receiving the link.

Based on Cutts’ post we already know is that Google will look dimly on guest posting for SEO practices in their manual reviews of link profiles, so the above expectations relate to potential algorithmic action by Google.

6. More Weight Placed on Having a Mobile Site Experience

We live in a world where mobile (tablets plus smartphones) is going to be more important than the desktop. This has already happened in online retail. We also know that Google cares deeply about the user experience – they don’t want to send users to sites that offer a crappy experience because it’s bad for their search engine to do so. So yes, sites with no mobile implementation might take some rankings hits in 2014, at least when the user is coming from a mobile device. If mobile devices represent 20 percent or more of your traffic (and I think is pretty much every website these days!) then you need to pay attention to this. Cutts already discussed this in his keynote at Pubcon Las Vegas. In 2014, it begins to have serious implications.

Source : searchenginewatch.com/article/2325063/6-SEO-Predictions-for-2014
Media File Can be Found : searchenginewatch.com/article/2325063/6-SEO-Predictions-for-2014


Best SEO Company | “Was Expedia Targeted by ‘Negative SEO’ Campaign?”

Source   : USA Today
By       : Alistair Barr, USA TODAY
Category : Local SEO Services, Best SEO Company

Expedia may have been hit by a “negative SEO” campaign that hammered the travel website’s rankings on Google searches, according to an analysis by the firm that uncovered the problems. Expedia’s website lost 25% of its visibility in Google search between Jan. 12 and 19, after Google clamped down on efforts to boost its online traffic through paid links from other sites, third-party search analytics firm Searchmetrics said on Monday. Expedia shares fell on Tuesday on concern about the impact to its business and the stock was down again on Wednesday.

Searchmetrics Founder Marcus Tober completed a deeper analysis of the episode on Wednesday and shared the data and his conclusions with USA TODAY. The main take-away: The techniques used to increase Expedia’s search visibility were so clumsy and out-dated – and used in such high volume – that it would be very surprising if the company alone was responsible for the scheme. Instead, Tober reckons there are three possible reasons for the scheme. First, Expedia may have used artificial link building techniques years ago and the company forgot that they did this and left the links on the web. Or, some department within Expedia, or a third-party hired by the company, is still using these out-dated techniques, Tober said. Expedia is a big company, with many search engine optimization, or SEO, teams that work with different agencies, so it is possible that one one rogue department was responsible. Lastly, an Expedia competitor built these links in the past, over a long time, to hurt Expedia, Tober said. This strategy, known as “negative SEO,” has become more common in recent years, he noted.

Dave McNamee, a spokesman for Expedia, declined to comment on Wednesday.

Whatever the reason, Expedia’s rankings in important travel-related search results have been hit hard. For example, in a Google search using the word “hotels” on Wednesday, Expedia’s website appeared no where on the first few pages of results. In the past, expedia.com would have appeared in the number three spot on the first page, according to Tober. The word “hotels” was used more than 15,000 times as an anchor text on many websites to create links back to Expedia’s main website, according to the Searchmetrics analysis shared with USA TODAY. In one example –  vngarden.com/w/ – a website about traveling in Vietnam was created and at the bottom of the page it says “Designed by the Expedia Hotels Team.” The word Hotels links to the hotel section of Expedia’s main website. “This is very unusual and never done anymore in search,” Tober said. “This is completely obvious to Google’s search engine that these sites are made just for the links.”

In another example, a German-language blog – internet-maerchen.de/blog/ – was created. At the bottom, it says “Designed by the Expedia Cheapest Flights Team.” This time, the link is to the flights section of Expedia’s main website. However, the font used for this links is white on a white background, so most visitors to the site would not see the words and the link. Tober uncovered it by highlighting the area with his computer’s cursor. “I don’t know why Expedia did this. This is a technique that stopped about 10 years ago,” Tober said. This adds to his suspicion that the episode may have been caused by negative SEO. “In the last year or two there has been a lot of movement within the black hat industry to use negative SEO to hurt rankings of companies with these kinds of techniques,” he added. “Hopefully Expedia will recover soon.”

Source : usatoday.com/story/tech/2014/01/22/expedia-negative-seo-google/4778359/

Local SEO Services |”Google Clarifies: Guest Blogging Is OK, But “Guest Blogging For SEO” Is Not”

Source   : Marketing Land
By          : Danny Sullivan
Category :  Local SEO Services, Best SEO Company

Relax, publications that use guest bloggers and contributors. Google’s not planning to penalize you under its new “guest blogging equals spam” warning put out yesterday. Rather, the company says, guest blogging is only bad if the the main reason a post is run is to gain links meant to influence rankings in Google. Yesterday, the head of Google’s web spam team Matt Cutts declared that “guest blogging is done; it’s just gotten too spammy.” As a result, some worried that having guest posts meant they could look forward to a future of being penalized by Google.

Worries That All Guest Posts Are Bad

One especially notable example was award-winning science fiction author Charles Stross, who wrote on Hacker News: I’m spending three weeks on the road in the next month, so I’ve got three hand-picked guest bloggers taking over the mike on my site, for the duration. Emphasis on hand-picked, i.e. invited because they’re interesting and I’m hoping my readers will enjoy what they’ve got to say.I get to take some time off, they get access to a new audience, and the audience get some new and thought-provoking material — because from my PoV it’s not about SEO, it’s all about the quality of the content. (Hint: I’m a novelist, one of the guests is a film-maker, the other two are other novelists. We all pretty much live or die by the quality of our writing.)

Guest Posts For More Than SEO Are OK
To deal with such concerns, Cutts updated the title of his post to add the bolded words:

The decay and fall of guest blogging for SEO – He also added more explanation to stress that not all guest blogging is bad: I’m not trying to throw the baby out with the bath water. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes. I’m also not talking about multi-author blogs. High-quality multi-author blogs like Boing Boing have been around since the beginning of the web, and they can be compelling, wonderful, and useful. I just want to highlight that a bunch of low-quality or spam sites have latched on to “guest blogging” as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. Because of that, I’d recommend skepticism (or at least caution) when someone reaches out and offers you a guest blog article. In short, the post from Cutts was a continuation of what Google’s been long saying. It wants to reward sites that have “earned” links, rather than sites that have gained links without any real effort. Places that publish anything submitted to them as “guest posts” are just one example of links that aren’t really earned.

No, There’s No Automatic Bad Guest Post Algorithm

Stross also had this comment that I’ve seen many other people echo: The question I’m asking is, how do google’s algorithmic processes figure out whether a post is a guest post? Are they doing style analysis on prose now? Or counting outbound links, or looking for anomalous keywords? Or is it just a matter of looking for spam-flavoured advertorial? The answer is that it doesn’t, and that it can’t, not easily. Nor did Cutts say that was the case, but it’s easy to see how some might assume that’s what he meant. Cutts is warning people who accept guest blog posts, or those who do a lot of guest blogging, that they might find themselves with a spam penalty that would almost certainly be applied manually, if Google’s spam police did a review. It’s similar to how Google warned against advertorials last year, following a penalty Google applied to Interflora and several UK newspapers over these. There are some cases where Google has algorithms designed to automatically detect behavior it considers spam, such as “thin content” that the Panda filter goes after or spamming that the Penguin filter attacks. Potentially, Google could try to figure out a way to tell if a guest post is done “for SEO reasons” or not. But that would be very difficult, and it’s not the case now (or else Cutts would have announced some new filter with an animal name). Rather, Cutts seems to be saying that if you’ve been accepting or doing guest blog posts solely for ranking purposes, be warned. If your site gets flagged for some reason for a closer look by the spam team, then such activity is now deemed part of the many link schemes it might decide to manually penalize you over.
Google & The Degradation Of The “Link Signal”

SOurce : marketingland.com/google-clarifies-guest-blogging-71201

Best SEO Company | “Emerging Channels Challenge SEO for Mobile Marketing Dollars”

Source    : Search Engine Journal
By             : John Boitnott
Category : Local SEO Services, Best SEO Company

Mobile Apps

Mobile Apps

As more consumers switch to smart phones, emerging channels are gaining importance in a marketing space that SEO has dominated. For years, brands have used SEO strategy to market their products, but it has become harder to find as an increasing number of search results are returning unrelated content. Also, according to one entrepreneur, in 2013 organic search results made up only 13 percent of screen space. The rest of the screen was dominated by “ads and junk.” Problems with SEO-lead strategy are only magnified as more consumers view content on mobile devices. For instance, vertical and native search on mobile is continually threatening traditional search. Google’s traditional search traffic had declined 3 percent by the end of 2012.
Emerging Channels Explained

Advertisers are turning to emerging channels for help. These are marketing pipelines that lack established ad exchanges or ad units but hold massive audiences. They include social networks and sites beyond Twitter and Facebook such as Quora, StumbleUpon and Tumblr. With a strong emphasis on data, advertisers such as Unilever, Rhino Linings, and others are testing out emerging channels too. These methods are especially strong in the mobile ecosystem. Native applications such as Pinterest, Instagram, Pheed, and Vine are designed to encourage organic sharing — even relevant brand content targeting specific age ranges and demographics.

The need for a mobile advertising solution is only becoming more paramount. Mobile advertising is growing at 61 percent year over year and will be an $18 billion market by 2015, according to an Emarketer forecast. SEO and SEM will likely remain dominant players in the near future, but mobile has a unique appeal to advertisers.
“The Next Big Thing” – Take Rhino Linings as an example. A leading manufacturer of spray on truck bed linings, Rhino was looking to engage consumers across mobile channels. Working with San Francisco based startup Buzzstarter, Rhino got consumers to share infographic content across Instagram, Pinterest, and almost 280 other channels.“Putting Rhino content in the hands of consumers is important to us,” said Russell Lewis, founder of Rhino Linings. “Looking at mobile, we are seeing great engagement at the right place and the right time.” Unilever, the global consumer products company that sells personal care and food products, has recently been exploring emerging channels like Pinterest as a means to engage mobile consumers. Working with their media agency Mindshare, Unilever is finding mobile engagement opportunities closer to the point of sale. All of these initiatives steal away dollars traditionally given to SEO and SEM.

“We are always on the lookout for the next big thing,” said Lou Paik, Shopper Marketing Manager at Unilever.
Entertainment Brands Take Notice

Rhino Linings and Unilever are not alone as entertainment brands are seeking out emerging channel marketing too. Some of the first advertisers to dive into the space are film studios like CBS Films.  They are using more nascent channels to drive shares and views of trailer content, behind the scenes information, and film specific homepage traffic.  It culminates in helping drive ticket sales for films’ opening weekends. For a field that has seen much reliance on SEM and mostly upstream marketing opportunities for new release awareness, emerging channels are a welcome and downstream driver of demographic specific marketing. “Emerging channels allow content creators the opportunity to reach specific demographic subsets at a fraction of the cost,” said Michael Tringe, the Co-Founder of CreatorUp!, a web-series and entertainment marketing firm based in Los Angeles. “Rather than casting a wide net, emerging channels allow entertainment marketers the opportunity to specialize messages and tie ROI more tightly into their marketing budgets.” Considering the cycle of entertainment offerings and output, we may see more experimentation from other entertainment brands. There is a wide array of options for doing this. In some instances, both marketing and consumption can be mixed.  Some pioneers have attempted this. One instance is “Heroes” creator Tim Kring’s online series with production firm The Company P.  Called Conspiracy for Good, the program attempted to put viewers in the show across multiple channels.  But now, the multitude of channels just starting to take hold is going to open even better possibilities. “What’s really exciting,” said Tringe, “is the opportunity to go where our audience goes.” Using these alternative platforms, creators may be able to reach people much more organically across disparate communication formats. That in turn, could tie much better into the story they are trying to tell with content products. This type of marketing experimentation also creates a potential new path for nearly all advertisers.

Source : searchenginejournal.com/emerging-channels-challenge-seo-mobile-marketing-dollars/85981/

Best SEO Company | “Simplify Your SEO Program With These 5 Strategies”

Source     : Entrepreneur
By          : Eric Siu
Category : Local SEO Services, Best SEO Company

The SEO industry is in a constant state of flux depending on Google’s algorithms, but that doesn’t mean that you need to revamp your entire strategy every time a new update rolls out. Instead, use the following five strategies to implement a simplified SEO program that’ll stand the test of time — no matter what changes the search engines make.Focus less on keyword research. “Old school” SEO put a heavy emphasis on keyword research, requiring that webmasters spend hours measuring anticipated search volume against the relative competitiveness of each query. Not only does this take an excessively long amount of time, it’s becoming a far less viable approach as Google restricts the amount of keyword data made available to SEO workers.

Instead of wasting time chasing data that isn’t readily available (or accurate, when it can be found), simplify your research process by brainstorming a list of the keywords you believe your customers are most likely to search for and building content around these phrases. Check your stats after a month or so and then either add more content for phrases that are performing well or refocus your efforts on a new set of potential search queries.Use SEO tools effectively. Even if fields such as page or post meta descriptions don’t have the SEO impact they used to, it’s still worth including them from a usability standpoint. If you write an extra-compelling meta description that displays in your search results listing and causes a user to click through to your site (versus your competitor’s), that’s a win for your site in terms of both overall performance and SEO.

Instead of coding these fields by hand, look for SEO tools that’ll simplify the process for you. WordPress extensions such as Yoast SEO (free) or All-in-One SEO (free) make managing blog SEO a snap, while programs such as QuickSprout Tools (free; paid versions available) or Moz SEO help you to tackle other SEO processes from a single, centralized location. Invest in viral content pieces. Backlinking is a continual challenge for the SEO world. While it’s important to obtain backlinks from well-regarded websites, it’s best to do so in a natural fashion. But even if you do pursue links as part of an SEO campaign, you’ll find that the backlinks that will do the most for your site’s performance are also the hardest to get!

All of these challenges go away if you redirect your efforts towards producing viral-style content pieces, rather than proactively seeking link sources. As an example, one well-produced infographic could go on to earn you hundreds of backlinks from great sources — with no extra effort on your part beyond the initial creation of the graphic and any early seeding of your content that you decide to do. While it’s true that you won’t “go viral” on every content piece you create, just a few wins using this strategy can do more for your site’s external SEO than weeks or months spent trolling for backlinks. Use responsive website design. When you use responsive website design on your site, both your desktop and mobile site versions come from the same URL — only their relative displays are altered. Contrast this with hosting two separate sites for desktop versus mobile visitors. If you have two separate websites entirely, you’ve got to run two separate sets of SEO campaigns. Using a single site that displays differently depending on the platform can cut your SEO time in half!

Outsource repetitive monitoring tasks. Finally, consider outsourcing some of the repetitive monitoring tasks that are a part of any good SEO campaign. For example, a few of the tasks you could pass on to others include:

  • Checking your monthly search engine results page rankings (if you don’t already have a tool that does this for you)
  • Conducting competitive research on the keywords and keyword phrases your competitors appear to be targeting
  • Making sure all the content on your site is accessible to the search engine spiders
  • Adding new page links to your website directory (if they aren’t added automatically)
  • Monitoring SEO news sites for algorithm changes that could require your attention or substantially change your strategy

When outsourcing tasks, you can work with either SEO agencies or individuals who are knowledgeable about these tasks. Be sure to do your research and understand the relative pros and cons of each option before bringing on a person or a team to assist with your SEO. Instead of simplifying things, failing to do the proper due diligence could actually make your SEO strategy more complicated than ever! Have you implemented any of these strategies? Or are there other things you’ve done to simplify your SEO strategy? Share your thoughts in the comments section below!

Source : entrepreneur.com/article/230723

Local SEO Services | “Security Startup Impermium Joining Google”

Source   : PC World
By          : John Ribeiro
Category :  Local SEO Services, Best SEO Company

Security Startup Impermium Joining Google

Security Startup Impermium Joining Google

Security company Impermium has joined Google to help boost the Internet giant’s already considerable expertise in countering spam and abuse.Impermium’s CEO and cofounder Mark Risher said in a post Wednesday on the startup’s website that Impermium was joining Google. “By joining Google, our team will merge with some of the best abuse fighters in the world,” he wrote. ”As sites gain in popularity, criminals and miscreants are never far behind, and Impermium has worked hard to defend some of the largest and fastest-growing sites,” Risher added. Though he thanked customers and investors among others, Risher did not say what would happen to Impermium’s current customers. It is also not clear whether Google has acquired the company and its technology or mainly its staff, a trend known popularly as “‘acqui-hiring.” A number of technology companies have acquired startups mainly to add talented engineers to their staff. Google could not be immediately reached for comment.

On Twitter, Bradley Horowitz, Google’s vice president of product for Google+, welcomed Risher and the Impermium team to Google. On his Google+ page, Horowitz wrote that Google’s spam and abuse teams are industry-leading and world-class. “Impermium should fit right in,” he added.

Impermium defended its customers against account hacking, account compromise, and other threats. The company claimed that its system used “patented statistical and machine learning models and proprietary threat intelligence from more than 1,500,000 worldwide sites to provide real-time protection for top enterprises around the globe.” Google announced earlier this week that it was paying US$3.2 billion in cash to acquire Nest, a maker of smart smoke alarms and thermostats, in what is seen as a bid to expand into the connected home market.

Source : pcworld.com/article/2088540/security-startup-impermium-joining-google.html

Best SEO Company | “Is Link Building About Going To Dead In 2014?”

Source   : IT Industry Today
By       : Press Release
Category : Local SEO Services, Best SEO Company

Link building is an important part of SEO services but now the current form of link building is up to an end. The latest Hummingbird update of SEO is about to represent some more changes in this direction. Link building is an important part of SEO services but now the current form of link building is up to an end. The latest Hummingbird update of SEO is about to represent some more changes in this direction. Knowing this kind of information in internet people engaged in search engine optimization services are thinking that what should they do? Whether they need to stop link building in their websites or they should continue the same? So, how should one prepare for the unknown future for link building?

Significance of link building and outreaching

Smart search engine optimizers know well that they need to do something more and other than link building now. A variety of valuable settings for promotion of websites are there to work-

• Good networking
• Communicational strength for email, social networking and media professionals
• Betterment in the promotion of links
• Goal oriented internet activities

In order to replace conventional idea of link building, all these good trends will work better, no doubt. A perfect SEO professional knows better how to meet demands of the online marketing in lack of links also. This special strategy can be applied in a variety of online marketing trends from social media to press releases.

What can replace link building?

With the introduction of Google, links seemed to be valuable a lot and there was not any sign for the exclusion of their trend any time when the SEO strategy demands it. Although, one should understand well that decrease in the trend of links does not mean that they will become outdated. Better strategy and combined effort of systems, practices and processes can help one to promote an online marketing deal. This idea can positively replace the idea of link building. The best way to assure success in the online marketing industry is a step wise process possessing a series of levels. Level 1 to level 2 and level 2 to level 3 information can be passed likewise links. Some beneficial deals affiliated with this deal are as follows-

• The idea of relationship building is better and easier
• Out of various well designed pitches the best is promoted online for better response
• As the information is launched online to target relevant stakeholders, it becomes easier to attract larger audience for online marketing

Avoid smashing the activity

When you are engaged in link building currently, you should stay away from the kind of grab and smash activities. With your reliable link partners, search the way to long term relationship and promote back linking options. Effective tools for better relationship building will work far better. Predicting future and inviting relevant people for sharing their ideas is also a good idea.
The last but not the least fact about the idea of excluding link building is that Google can declare changes in the system any time. It can even cut volume of traffics coming to your site. Some trustworthy platforms to work over the idea are LinkedIn, Face book and twitter etc. Still a diversified action is good way to avoid controversies when a platform stops working.

Source : industrytoday.co.uk/it/is-link-building-about-going-to-dead-in-2014/27800

Local SEO Services | “15 Ways Clients Can Build a Better Relationship With Their SEO Provider”

Source       : Search Engine Watch
By             : Julie Joyce
Category :  Local SEO Services, Best SEO Company

After running a link agency for the past few years, I can safely say that some clients are easy to work with and some are nightmares. I can also say that the ones who are easy and fun to work with are the ones that truly bring out my passion for the work that we do, and as I see with my own employees, being receptive to listening to someone else’s perspective is something that I highly value. It doesn’t matter if a client’s niche is exciting or if their site is so amazing that I want to spend hours on it every week. A client who is willing to view our arrangement as a give and take relationship is the client for me.

Here are 15 pieces of advice that will help you build a better relationship with your SEO provider.

1. Be Honest About What You’ve Done in the Past

This is probably the most critical piece of advice. Lots of clients have done some shady things that they might not have fully understood were being done, and many have known exactly what was being done and just chose to ignore the repercussions. Be honest about what was done. It’s rare to find someone who hasn’t done some sketchy marketing at some point. We’re not judging. If you bought networked links and spammed the heck out of forums for three years, just admit it. Don’t swear that those links were the result of a competitor trying to harm you. Lying just wastes everyone’s time and energy.Good clients will explain what they have done so their provider can find out how to fix it or counteract it faster, if needed.

2. Don’t Immediately Blame Links When Something Goes Wrong


Don’t immediately blame links if your SEO service provider has built one for you and you’ve just messed up your robots.txt file. Also, if your SEO provider has built some great links and your site skyrockets to the top of the rankings, generating lots of new traffic and conversions, don’t try and insist that it had nothing to do with their work.

3. No Surprise URL Changes

Don’t change URLs without 301ing them or telling your SEO provider about it. If you’ve provided some targets to work with and they are suddenly 404ing, that’s embarrassing. Webmasters start to get cranky when you have to go back and request a change.

4. Share Access to Webmaster Tools and Analytics

If your SEO provider can’t see what’s happening, it’s much harder to do a good job. Sure, we can bug you for this info, but it’s much easier if we can dig in and not have to wait for you to come back from your weeklong vacation so we can get the data we need.

5. Answer Questions

I can promise you that I have never once asked a client a question simply because I was being nosey. If I ask whether you’ve just changed 100 URLs, to go back to harping on that one, it’s because it affects my work. If I do have access to your analytics and ask if you’ve done anything on-site that could account for the sudden drop in traffic to a specific page, again, it’s not just because I have nothing better to do than ask irrelevant questions.

6. Listen to Our Advice on Risk

Not to be funny here, but if someone who doesn’t mind buying links tells you that your link buying plan is just too risky, you really, really should listen. If we stand to make more money off building more links for you but we say we shouldn’t do it, it’s because we really believe that you’re playing with fire.

7. Don’t Employ Multiple Teams or People to do the Exact Same Thing

If you do this and both (or all 10) of us wind up getting links on the same site, don’t complain about it and try and make some of us go back to the webmaster and get them removed.

8. Don’t Share Someone Else’s Confidential Information

If you send your provider something that is clearly marked as being “for your eyes only”, all your provider will think is that one day you’ll be sending their confidential information to someone else.

9. Be Clear About What You Want

Don’t start out asking for one service and then run your provider all around until you finally admit that what you actually want is something totally different. I’ve written up loads of consulting proposals for clients who asked for one specific service. Then, after spending loads of time on it, the clients admitted that they really just wanted me to go buy a bunch of links for them. If you want paid links, then say so.

10. Ask Why a Service Costs What it Does

We’d rather explain pricing to you now than receive a complaint about it later. The more you know about what we do, the better.

11. Don’t Ask About Price Matching

Don’t give us pricing information that you’ve pulled off the site of some offshore SEO firm that no one’s ever heard of and expect a provider to meet that price. If you do and your SEO provider says OK, be very nervous.

12. Be Fair About Client Examples

Don’t freak out if your provider can’t give you the example you want when you’re trying to decide if they are the right fit. Sometimes there are iron-clad nondisclosure agreements in place. However, please be receptive to ways that your provider can prove its worth without violating client confidentiality. If that’s a deal breaker, that’s fine – and honestly it might be one for me if I were in your shoes. But if your provider can’t give you client examples but can work for you and refund the cost if you’re not satisfied, either accept that offer or move on and try to refrain from sending rude emails about a lack of professionalism.

13. Any Good Link Builder Knows About More Than Just Building Links

If you’re asked to promote your new content socially to give it more attention, take that advice. Don’t just think that because you can’t immediately tie social to links, it means the advice is worthless. If you’re told to do a few things to speed up your homepage load time since it keeps timing out, listen. Link building is much easier when a site’s worth linking to, you know.

14. Don’t Focus on What Your Competitors Are Doing

Don’t continually point out what your competitor is doing that violates Google’s guidelines and ask why we don’t just mimic them.
For one thing, your site is not the same as their site. For another thing, if you build a profile based on someone else, you’re contributing to a footprint, and that’s not a good thing. Would you want them copying you? No.

15. Don’t Try to Get Something for Free

I doubt you’d be able to find a decent SEO who doesn’t end up giving away way too much for free. Many of us are actually nice people who are willing to share what we know and help people. But there is a limit. If you want to pay for an audit, then get a quote and pay for one. Don’t try and weasel out pieces of an audit for free each month. If you’re paying for a service, stick to the scope of your contract. Asking a question here and there is OK, but if you want someone to spend 2 hours on the phone walking you through how to do something, expect to pay for that time.

Source : searchenginewatch.com/article/2322361/15-Ways-Clients-Can-Build-a-Better-Relationship-With-Their-SEO-Provider

Best SEO Company | “SEO After Hummingbird”

Source      : CMS Wire
By               : Tom Murphy
Category  :  Local SEO Services, Best SEO Company

Best Orlando SEO Company

Best Orlando SEO Company

I’ve read a few articles about SEO best practices as we move into 2014, and most seem to be pretty vague and long-winded. Hopefully you can quickly read over what I have to say here, and gain some practical advice quickly. (Not Provided) Keywords
In 2013, Google withdrew Google Analytics ability to track keyword data for the user’s own website(s). Here are some quick ideas to work around this:

– Use paid search data
– Use Google Trends
– Use Bing Webmaster tools (WMT)
– You can still use the Google Keyword Planner to get search volumes etc. for KW research.
– Bing WMT also has a KW research tool

I’ve just started using Bing WMT. Unfortunately my main blog is on the free WordPress platform so I’m not able to add the required code to track it on Bing. Below is just some of the goodies that it provides. Not that “Search Keywords” are included:
Just to play with our minds, on the 7th of January, Google announced that their own WMT will begin to feature some information regarding which keywords visitors searched for, before landing on your website. It won’t be in Google Analytics, and will only show data for the last 90 days; so you can’t compare year-on-year etc. However, now that conversational search is available, keywords may start to lose some importance. Conversational search is a method of searching, by asking Google a question, verbally. e.g. “Who is Tom Cruise?”

The person searching, is able to ask follow-up questions  “Where does he live?”. Google ‘remembers’ that you initially searched for “Tom Cruise”, so this information doesn’t need to be repeated on any follow up searches. This may or may not see the increase of vague phrases bringing traffic to a website.

Social Media

Social media, and user-generated-content is making an increasingly large ‘overlap’ into SEO. Moz recently reported that +1s (shares on Google’s social media website, Google+) have an amazing correlation with search rankings.  Although I believe that Google refute this. Either way Google+ is very important; as it can help to establish an individual’s or a businesses’s identity and ‘semantic relevance’. In addition as GoogleNOW (Google’s version of “siri”) gains popularity, local-search and therefore Google+ business pages become more influential. Social media as a whole, is of course vital.  As the concept of direct-link-building tails off somewhat, social media; and sharing content with followers becomes more important for ‘natural’ link-building.

A great report from triple SEO states that there are 2 peak times to share content:
1. Between 10am and 12pm
2. Between 8pm and 10pm

Incidentally, the best time to ‘share’ via email, is 7am. Remember, people will share content that they find entertaining, that promotes some kind of emotional response, that helps define themselves to others and to support causes that they care about.

Google Authorship
It is more vital than ever to set up Google Authorship. It’s a big part about building an identity online, and in the eyes of Google. Google will look at different aspects of the content you produce to determine how influential you are within your sphere or industry. For example, it may look at your writing quality, your Google+ activity and the amount of shares and comments your content produces. Related to this, In-Depth-Articles are also very important, especially because they appear differently in the SERPs (Search Engine Results Pages):

Be sure to keep a close eye on any new links that you may get in 2014. Any low quality, potentially damaging links should be Disavowed. Depending on your link velocity, this should be done on a regular basis.

Other considerations
Take it easy with guest posts (irony).  Certainly don’t rely on guest posts as your main link-building/generating method.  Still guest post, but be very specific and careful about how and where you do it. Don’t use embeddable infographics. Be careful with product-matched anchor text, use more brand anchor text on links. Make EVERYTHING mobile-optmized. Use correct mark-up and rich snippets.

Source From : business2community.com/seo/seo-hummingbird-0733685#!rMpLS

Local SEO Services | “The 10 Most Common On-Page SEO Gaffes”

Source     : Business 2 Community
By              : Jason Williams
Category :  Local SEO Services, Best SEO Company

On Page SEO- Web Tasks

On Page SEO- Web Tasks

What are some common SEO Mistakes to avoid?
That is a great question and is probably the most common question that I get asked by friends, family and clients.  First off, search engine optimization isn’t brain surgery or quantum mechanics, it’s hundreds of little details that align to make a bigger picture.  Many people spend tons of time and money into building a beautiful website that is responsive and useful to visitors but then quit fine tuning the details.

Here are some common On-Page SEO Mistakes to avoid

1. Not Having Unique Title Tags
Your title tag is the title of the page that shows up in the search results pages as well at the top of your browser.  If your website has the same title for every single page, you’re missing out on some valuable SEO real estate.  The title tag should explain to the visitor what the page will be about.  And your title tag should have your keyword phrase in it.  (If your webpage was a filing cabinet, your title tag would be on the outside explaining what’s on the inside.)

2. Having Title Tags that are too long…
On the search engine results page, there is a limit to how long your title should be.  If you have ever seen how Google truncates or cuts off titles that are too long with a simple “…” Many people say to keep it below 70 characters but search engines use pixel width to determine when to cut off words.  If your title tag is too long, its useless since the visitor won’t even be able to see it.   Best practice is to try to keep your title tag to about 65 characters so it won’t get cut off.

3. Not Having Unique Meta Descriptions

Far too often I see clients websites that use the exact same meta description for every single page.  The meta description is not a ranking factor but rather a quick sentence or two about what information the visitor will find on a page.  You might look at it as a quick sales pitch to get visitors to click on your site.  The meta description should be written in readable form with your keywords as close to beginning as possible.

4. Having Meta Descriptions that are too long

Just as the length of you title tag is important, the length of your meta description is also important.  Try to keep your meta description to about 156 characters to keep it from getting cut off.  Many websites that I work on have meta descriptions that are longer than the page content.  It does no good since the visitor will never see the part that gets cut off.

5. Not having H1 tags or having too many H1 tags

Your h1 tag is your page header tag that helps define what your page is about.  A page without an h1 tag is just like a filing cabinet without files in it.  A properly written h1 tag is one of the most important page elements to help with search optimization.  The h1 tells the visitor and search engines what the page is about.  It should support and be relevant to your title tag without saying the exact same thing.  (If your webpage was a filing cabinet, your h1 tag would be the green dividing folder that helps you find what you’re looking for.)

6. Not using h2-h6 header tags

Why should I use h2 tags?  Well, h2 tags not only help break up your page content to help a visitor skim your page to find the information they need, it also helps search engines define what your page is about.  Best practice is to use no more than six, h2 tags per page.  (If your webpage was a filing cabinet, your h2-h6 tags would be the manila folders that help you find what you’re looking for.)

7. Having links to pages that don’t exist (404 errors)

When we run our free SEO audit for clients, we crawl each page looking for broken links and 404 errors (page not found) When a search engine spider crawls your site, hitting these dead ends causes them to turn around.  Having too many 404 errors sends a signal that this site may not give visitors a good experience.  Why would these errors even exist?  Well, usually it’s because there is a link that points to a page that has been moved or deleted.  Fixing the links to point at the proper (or new) page is the first step.  Then taking the URL that no longer exists and 301 redirecting it to the proper page is ultimately what needs to be done.

8. Having poor content on your site

You’ve spent time and money building your site, making it user friendly and optimized for search engines then put up poor content that doesn’t give the visitor anything valuable.  It would be like opening a filing cabinet, finding the right folder you were looking for and there isn’t much inside.  Great content provides the visitor with a better experience.

9. Not having a XML sitemap

Of course, search engines can crawl your site link by link without the need for a sitemap, but having an XML sitemap makes it much easier for them.  Creating and submitting an XML sitemap for search engines helps them easily discover every page of your site.  There are plenty of programs to help you do this but here is an easy free XML sitemap generator to use.  www dot xml-sitemaps dot com

10. Not having social sharing buttons

Your site is awesome and people want to tell others about it but not having social sharing buttons makes sharing your site more difficult.  Adding social sharing buttons allows people to spread the word about your awesome site.

Source : business2community.com/seo/10-common-page-seo-gaffes-0728697#AklsRJcY7OtvfkZ5.99