Best SEO Company | “Was Expedia Targeted by ‘Negative SEO’ Campaign?”

Source   : USA Today
By       : Alistair Barr, USA TODAY
Category : Local SEO Services, Best SEO Company

Expedia may have been hit by a “negative SEO” campaign that hammered the travel website’s rankings on Google searches, according to an analysis by the firm that uncovered the problems. Expedia’s website lost 25% of its visibility in Google search between Jan. 12 and 19, after Google clamped down on efforts to boost its online traffic through paid links from other sites, third-party search analytics firm Searchmetrics said on Monday. Expedia shares fell on Tuesday on concern about the impact to its business and the stock was down again on Wednesday.

Searchmetrics Founder Marcus Tober completed a deeper analysis of the episode on Wednesday and shared the data and his conclusions with USA TODAY. The main take-away: The techniques used to increase Expedia’s search visibility were so clumsy and out-dated – and used in such high volume – that it would be very surprising if the company alone was responsible for the scheme. Instead, Tober reckons there are three possible reasons for the scheme. First, Expedia may have used artificial link building techniques years ago and the company forgot that they did this and left the links on the web. Or, some department within Expedia, or a third-party hired by the company, is still using these out-dated techniques, Tober said. Expedia is a big company, with many search engine optimization, or SEO, teams that work with different agencies, so it is possible that one one rogue department was responsible. Lastly, an Expedia competitor built these links in the past, over a long time, to hurt Expedia, Tober said. This strategy, known as “negative SEO,” has become more common in recent years, he noted.

Dave McNamee, a spokesman for Expedia, declined to comment on Wednesday.

Whatever the reason, Expedia’s rankings in important travel-related search results have been hit hard. For example, in a Google search using the word “hotels” on Wednesday, Expedia’s website appeared no where on the first few pages of results. In the past, expedia.com would have appeared in the number three spot on the first page, according to Tober. The word “hotels” was used more than 15,000 times as an anchor text on many websites to create links back to Expedia’s main website, according to the Searchmetrics analysis shared with USA TODAY. In one example –  vngarden.com/w/ – a website about traveling in Vietnam was created and at the bottom of the page it says “Designed by the Expedia Hotels Team.” The word Hotels links to the hotel section of Expedia’s main website. “This is very unusual and never done anymore in search,” Tober said. “This is completely obvious to Google’s search engine that these sites are made just for the links.”

In another example, a German-language blog – internet-maerchen.de/blog/ – was created. At the bottom, it says “Designed by the Expedia Cheapest Flights Team.” This time, the link is to the flights section of Expedia’s main website. However, the font used for this links is white on a white background, so most visitors to the site would not see the words and the link. Tober uncovered it by highlighting the area with his computer’s cursor. “I don’t know why Expedia did this. This is a technique that stopped about 10 years ago,” Tober said. This adds to his suspicion that the episode may have been caused by negative SEO. “In the last year or two there has been a lot of movement within the black hat industry to use negative SEO to hurt rankings of companies with these kinds of techniques,” he added. “Hopefully Expedia will recover soon.”

Source : usatoday.com/story/tech/2014/01/22/expedia-negative-seo-google/4778359/

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Local SEO Services Orlando | “CTIA Website Shows Mobile App Data Usage”

Source      : PC World
By               : Grant Gross
Category  :  Local SEO Services Orlando, Best Orlando SEO Company

LocalSEO-Services-OrlandoA new website launched by mobile trade group CTIA shows smartphone and tablet users how much data is used by popular apps.KnowMyApp.org, unveiled by CTIA Thursday, allows mobile device owners to estimate an app’s data usage before it’s downloaded. This is the first tool allowing consumers to learn about an app’s data usage before downloading it, although there are tools available to measure an app’s data use after downloading, CTIA said.

CTIA has also aimed KnowMyApp.org at app developers, by giving them information about conserving data usage and minimizing impact to battery life, the trade group said. Visitors to the website can search by app name, operating system or app categories. They can learn now the app was tested, how much data is used when an app is downloaded, at initialization, during active run time and during background time.

The website also includes information about how mobile device owners can conserve data. KnowMyApp.org currently includes test results for the top 50 paid and free apps from the Apple and Google stores, and CTIA plans to add more apps each month. The trade group invites developers to submit apps to be tested. The tool was developed through the CTIA’s Application Data Usage Working Group, with members including Apple, AT&T, Ericsson, HTC America, Microsoft, Sprint and Verizon Wireless. Intertek developed the mobile app data usage benchmark testing using the AT&T Application Resource Optimizer, an open-source diagnostic tool that captures, analyzes and reports network app data usage to help developers create more efficient apps.

Source : pcworld.com/article/2083100/ctia-website-shows-mobile-app-data-usage.html

Orlando Local Search Engine Optimization | “iPad Mini 2 – Expert Reviews”

Source    : Josic
By             : Josic Media
Category  : Local SEO Search Orlando, Orlando Local Search Engine Optimization

#Ipad #Mini

Ipad Mini

You may or may not like Apple products, but you can’t but agree that despite all criticism and negative reviews (especially after Steve Jobs’s death) the iPads, the iPods, the iPhone and Mac computers are selling pretty well. When it comes to the iPad, perhaps the major question that comes out to the surface is: what OS is better – iOS or Android? I guess this is a kind of question you can answer on your own, while I will review the iPad Mini 2 below:

Design: First off, let’s say this – great design, great quality and great materials. As known, Apple products never use cheap plastic, and the iPad Mini isn’t an exception here. When you hold this tablet you are 100% confident you hold a solid gadget with aluminum body that does not look or feel cheap.

Size: As to the size of the tablet, it’s 8 inch. Well, this is less than bulky 10-inch tablets and more than small 7-inch Android devices. It is not too convenient to hold the iPad Mini 2 with one hand, but it’s still possible. It depends on the size of your hand, though. Anyway, the build quality is just superior and Apple never compromises on that.

Screen: The 8-inch screen is gorgeous. This is a Retina screen, so there shouldn’t be any questions about quality. If the original iPad Mini had somewhat poor screen that isn’t as sharp as it is supposed to be, the next generation of this tablet is so much better. 2,048 x 1,536 resolution speaks for itself. This equals to 324 ppi, which is a decent result for a tablet like this. Great screen and fantastic build quality are obvious advantages of the iPad Mini 2.

Performance: As for performance and specs of this tablet, it is not a secret that iOS does not require powerful hardware since it is using a native code that is executed much faster. So, it would not be fair to compare specs with rivals from Android market, although the iPad Mini 2 specs are pretty decent. A7 processor is just enough for this little guy, i.e. it virtually makes it fly. Coupled with 1GB or RAM it makes it a really fast device. Yes, this may be not as impressive as the recent Android monsters, but I can guarantee you this is more than enough. The interface is very responsive and you won’t find an app that will make the system lag. But again, it beats Nexus 7 in speed and performance! Just think about it for a second. The famous Snapdragon 400 loses.

Cameras: Cameras in the iPhones and iPads have always been incredibly efficient. You’ll be pleased with quality of shots and video. Maybe, this is not the biggest strengths for the iPad Mini 2, but the camera is definitely better than on any of Android rivals. Guys from Apple know how to pack a tablet with a quality camera and relevant software.

All in all this is a nice tablet, and definitely a huge leap from the original Mini that did have some significant drawbacks, like a poor screen. Mini 2 will definitely be able to compete in the market with more ‘feature-full’ Android devices. If you need quality and stability, that’s Apple! You can find more details about this device at Tabletoid.com.

Source : josic.com/ipad-mini-2-expert-reviews332

Orlando Local Search Engine Optimization | “Search Engine Marketing vs. Social Media”

Source      : business2community.com
By               : Motoko Hunt
Category  : Local SEO Search Orlando, Orlando Local Search Engine Optimization

I see that many Asian companies are shifting or thinking of shifting their digital marketing focus from search to social. Seems everyone likes a new shining object. We saw this trend in U.S. a couple of years ago. Is this a smart move? Most importantly, can social media replace search? Those companies that shifted their digital marketing focus from search to social a few years back are now actually bringing search back as the core tactic of their digital marketing. One of the reasons is that they didn’t see the performance they were hoping to get out of the social media campaigns.Forrester Research reported last year that less than 1 percent of online transactions among U.S. customers could be traced back to a social media post. According to Monetate’s study, online searches were the greatest contributor to e-commerce visits and sales, representing 31.43 percent of sales traffic. Email had 2.82 percent, and social media accounted for only 1.55 percent of all e-commerce traffic.

Econsultancy’s Social Data from last year showed:

About 50 percent of companies are using social data to gauge sentiment in order to have more targeted and relevant communication, to improve customer service, to address specific complaints, and to inform product and services development. Only 6 percent of participating companies said that social signals had a major impact on their search and social media strategies.“It’s not that social media failed those businesses, but they failed to understand the social in social media.” Scott Stratten of Unmarketing said that give-away campaigns (such as “Win an iPad”) only convert people who want a prize to follow brands’ twitter accounts or like their Facebook pages. They are not real fans of the brand or products, and won’t engage. Another trend in Asia is to put Paid Ads (PPC) as the main focus of the search engine marketing, and not putting much effort into SEO (search engine optimization). Is it because SEO is getting too hard? If you have a healthy and well optimized website, you should be getting at least half of your website traffic from organic search results. According to new research from GroupM U.K. and Nielsen based on 1.4 billion searches done in U.K., 94 percent of Google and Bing search users clicked on organic results compared to only 6 percent clicked on Paid ads. Do you really want to let go of that much potential traffic, and miss out on the business opportunities by only focusing on PPC? The fact is that SEO, paid ads, and social have different roles in the digital marketing ecosystem, and you shouldn’t be choosing one over another but try to make them collaborate. Consider the following 6 steps to deploy and manage your Search and Social projects that bring you closer to the business goals.

1. Understand your audience behaviors in search vs. social media

First, you need to understand how people behave both on social media and search engines. Review data such as when they use each and what they do or look for in search vs. social media. Even the search functions, social media search isn’t replacing search engines. You’ll be surprised at the similarities and differences if you compare the queries people use on search and social media. Look at your own data, and understand your audience.

2. Set your search goals and social media goals

Once you have a good grasp of your audience behaviors on search and social media, think about the roles of search and social media and align them to your digital marketing projects, and what you can and should achieve from search projects and from social media projects.

3. Leverage the social impacts on SEO

Especially with Google, we now see more impact from social media on the organic search results, i.e., social sharing, reviews, authorship, etc. Your digital marketing strategy should leverage the social activities and social assets to improve the organic search performance.

4. Integrate search and social

As long as you think of search and social media as separate projects and place them in silos, you won’t see the maximum impact for your business. Create a cross-functional process between the search and social so that you can integrate the search learning into social media, and the social media learning into search. The search keywords, social conversations, and the target audience behaviors are some of the key information that you should be sharing between the two.

5. Set the best practice, then enforce it to make sure everyone follows it

Next, you want to put all the findings, goals, and process into a best practice guide for your digital marketing team. Provide the training so that everyone understands it, and enforce the guide among all concerned parties.

6. Establish the communication channels among SEO, Paid and Social

After you get to step 5, and everyone goes back to each team or department, it’s likely that no one would have time to check in with each other to share the information even if it’s in the best practice guide. Mandate to review each other’s reports, and have monthly or quarterly meetings to share the learning and the challenges.

Source : clickz.com/clickz/column/2304624/search-engine-marketing-vs-social-media-all-i-want-is-everything-so-should-you

Orlando Local Search Engine Optimization | “Why The YouTube Keyword Tool Is So Amazing For Link Building”

Source       : searchengineland
By               : Julie Joyce
Category  :  Local SEO Search Orlando, Orlando Local Search Engine Optimization

Debra Mastaler mentioned the YouTube keyword tool again recently, and I don’t think I’ve been this excited about keywords in, well… ever. I confess to only now realizing how much of a help it can be. Never mind the awesome fact that you can get keywords and easily import them into Google AdWords for your PPC campaigns. What’s really fantastic for me is that you can generate the truly random and crazy search terms that help you find those hidden gems on the Internet — the sites that might not yet be inundated with link requests or spammed up with paid links. You can find a void and fill it.

At first, as I was discussing this tool with my link builders, I thought being shown a keyword with an associated “Not enough data” message would be one that we might want to avoid using, but then I realized that those were the opportunities. Whereas you might think since most people aren’t using YouTube to sell products, the data you get from this tool would be useless, I think that it’s actually a giant hot mess of opportunity. Let’s say that you were working with a site that sold fishing equipment. The keyword [fishing] has over a million searches a month but the keyword [fishing accidents] doesn’t have enough data.

Let’s Look Those Keywords Up In Google

[Fishing] shows me around 375 million results. The idea of wading (sorry) through those SERPs in order to find a good site that we’d reach out to depresses me. [Fishing accidents] shows me less than 25k results. To me, that says I’ll spend less time finding good sites (hopefully!), and maybe I won’t be contacting the same ones that have been contacted by every other person trying to build links for sites selling fishing equipment. Definitely opportunity here (maybe some content to be written about ways to avoid certain common fishing accidents, interviews with people who have survived truly horrific fishing accidents, etc.), but I want something that’s even less competitive.

Let’s Look At Another Relevant Keyword

[Antique fishing equipment] has not enough data. In Google, I see 5,760 results for that phrase — amazing opportunity, in other words. I’d see this as something to create content for: perhaps a Pinterest board, or a cool video series where each video went into detail on a piece of equipment that was once used but now has a much better replacement (and that replacement would obviously be something my client’s site sold). On the landing page for that product, I’d write some content about the evolution of the product and include a link to the video. I’d try to find a piece of antique fishing equipment and use it as the prize in a contest for something like the 50,000th person to like the company’s page on Facebook, or the 5,000th Twitter follower. Now, obviously you could find these ideas through any keyword tool, but what I like about the one from YouTube is that it’s specific to a medium that in itself has great marketing potential, as people love video. Therefore, information that comes out of video searches is definitely valuable, right?

A search on YouTube for [“antique fishing equipment”] gives me 30 results. One without the quotes gives me close to 25k as it brings in loads of other related results. Let’s look at the exact match results: First, note the dates of the videos. The most recent one is 3 years old. To me, that says there is a void to fill, as there’s not a lot being produced about the topic currently. Of course, it also could say that there’s not much interest… but let’s look at the number of views on each video. The least popular one still has around 15k views, and the most popular one has over 121k views. Here is the problem that I found with this, though: after watching the videos (well, skimming them) it seems that they aren’t truly about “antique” fishing equipment at all. No matter. If I’m using this information in order to find something that isn’t all over the place and create it, this doesn’t really bother me.

My concern is with finding something unique to create, and maybe I’ll decide videos about this narrow topic aren’t the best way to go but Pinterest is – or interviews with antique dealers who specialize in antique marine products is a good plan. Maybe through watching the videos that aren’t exactly about the topic, I’ll get some other ideas. Maybe I’ll think more about how annoying it is to be led to a result that doesn’t match what I’m actually searching for, and it will help me write better content that matches up with how it’s marketed. That’s never a bad thing. I’ll admit this is a very random and vague way to get ideas for content to create, but I’ll also admit that running into the same thing being done everywhere is annoying as heck. If everyone’s trying to do the same thing — create great sites for users and engines — then we all need to find the thing that sets us apart, don’t we? Sometimes, random, vague, and/or roundabout methods are what get you to that point.

Quick Guide For Example Plan

  •     Type a general search into the YouTube keyword tool.
  •     Look for longer-tailed phrases with “not enough data” listed.
  •     Check those phrases in Google and look for the ones with the least amount of results returned.
  •     Check those phrases in YouTube. (Yes, you can just skip Step 3 and go straight here, but I like to do the Google bit. Call me crazy.)
  •     Look at the dates and views to help you determine whether there’s a need for new content surrounding the phrase.
  •     If you find that trifecta of “old + many views + low results,” try creating something with it.

Found Your Idea? Then Try:

Create a video about the topic, posting it on YouTube and embedding it/linking to it from your site. If you send out an email newsletter, include a link to the video there. Post it on other video sites as well.

Create a landing page for the content, even if it’s just a new blog post telling your readers what’s new on the site. If you did sell fishing equipment but not antique fishing equipment, you could still easily create a landing page about the antiques because it might interest your users. I would advise that you don’t do this for tons of micro-topics, of course, so don’t go crazy creating a gazillion pages where the content could be condensed into one or just a few pages. Otherwise, you’ll dilute your site with nonsense and probably start running into internal duplicate content issues.

Socialize it and show it to people who might be interested. Check the people who’ve liked the related videos on YouTube and see if they list their social information, for example, and point out your new content to them. Use Followerwonk to find people with related interests in their Twitter bios and interact with them so they can see it.

Keep an eye on the stats for whatever you produce. See where you’re doing well (is it from Twitter? Organic search? Referrals?) and use that information to help you with your next project so that you know what to focus on first.

Thank anyone who helps you promote your content.

The basic idea of this weaving path to content ideas is this: everyone has the same dilemma of finding something that will generate interest but not be the same thing everyone else is doing. One key to that is finding something that isn’t being overdone and connecting it to whatever it is that you need to promote.  Happy fishing!

Source : searchengineland.com/why-the-youtube-keyword-tool-is-so-amazing-for-link-building-173766

Local SEO Search Orlando | “Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools”

Source      : searchenginewatch
By               : Amanda DiSilvestro
Category  : Local SEO Search Orlando, Orlando Local Search Engine Optimization

Webmaster Tools offerings from both Google and Bing can offer a wealth of insight to business owners. In order to get the whole spectrum of insights, marketers must learn just what they can do with both Google and Bing Webmaster tools. Using both together allows you greater insight into the factors contributing to the success—or lack thereof—of your SEO strategy. Internet Marketing Ninjas COO Chris Boggs and Grant Simmons, director of SEO and social product at The Search Agency, shared their advice on better integrating data from Google Webmaster and Bing Webmaster Tools earlier this year at SES San Francisco.

Google Webmaster Tools: Proactively Monitor and Have a Plan in Place to React (P.R.E.P.A.R.E).Internet Marketing Ninjas COO/CMO and SEMPO Chairman Chris Boggs started the presentation with the topic everyone really wanted to hear: Google Webmaster Tools (GWT). He started with SEO diagnostic principles and explained that you need to be both proactive and reactive when monitoring SEO. Marketers need to have a plan as well as the ability to manage from a reactive perspective, he said. If you come across something in your diagnoses, your analytics are going to be a good second opinion. Without tools, it’s just a guessing game.

Once you have this in mind, you can start digging into GWT by focusing on a few things first:

1. Quick Barometers

Boggs referred to the “Brand 7 Pack” as a company’s homepage and six sitelinks that appear in search results. If you don’t have seven, you have an SEO problem, he said. Your social entities such as Google+ should also be ranking, with your titles to be clear and easy to understand. If you want to see what your domain looks like from Google’s perspective and see the cleanliness of your page titles, type in “site:” and then your domain name without the “www.” Below is a screenshot of a website with a good 7 pack:  You can then go to your Webmaster Tools account to diagnose any problems you may see and determine exactly where the problem lies and how to fix it. From a reactive mode perspective, look at your analytics and verify. It’s very important for SEOs to live by this mantra. Webmaster Tools isn’t something to take for granted. Have an agency or consultant monitor the findings in GWT and relay information to design, development, and marketing teams.

2. HTML Improvements

Visit the HTML Improvements category to determine if your titles and descriptions look bad on a Google SERP. You can see if Google agrees, then click on anything with blue writing to learn more about the problem. Boggs was asked after the presentation what tool might get users in trouble if they don’t understand it, and this was his answer. He explained that almost every site is going to have some duplicate descriptions and titles, so he wouldn’t try to get that number down to zero. You don’t need to remove every single warning from GWT. How to Find the Tool: Located under Search Appearance.

3. Sitelinks

You can visit the sitelinks tab to demote a certain sitelink (one of the links under your company homepage shown on a search results page like in the screenshot above). Google is going to automatically generate links to appear as your sitelinks, but you can tell Google if you don’t want something there. How to Find the Tool: Located under Search Appearance.

4. Search Queries

Here, you can look at the top pages as well as the top queries for your site. Most people will just take the default information, but Boggs stressed that there are tabs for a reason. Look at the top queries as well as use those “more” tabs to get more information. How to Find the Tool: Located under Search Traffic.

5. Links

You can click on “links to your site” to get a full list of those linking back the most, but the tool that many forget to use is the “internal links” tool. Internal links are very important; Boggs explained it’s worth the time to go through and look at the number of these internal links and then download the table so you can really slice it and dice it. How to Find the Tools: Located under Search Traffic.

6. Manual Actions and Malware

With this tool, no news is good news. If you get a manual action warning, it means you need to do something that is probably substantial in order to keep your rankings where they are. Malware is also something you can look into which is another place you don’t want to see anything. How to Find the Tool: Find manual Action under Search Traffic, Malware under Crawl.

7. Index Status

If your page index is 10x, you might have a problem. The advanced tab here gives you a much better look at that data.
How to Find the Tool: Located under Google Index.

8. Content Keywords

What you want to look for here are the words you are using in your content. You don’t want to see a lot of “here” or promotional phrases. Identify where your gaps are or where you have too much content. How to Find the Tool: Located under Google Index.

9. Crawl Errors

Google now has a feature phone tab to help you with crawl errors. You have to understand any crawl errors that might occur and remember that you should provide data that is very specific to mobile, as well. You can also take a look at your crawl stats, which means the time spent downloading, and make sure there is no spike.
How to Find the Tools: Both located under Crawl.

Finally, Boggs explained that Google Webmasters Tools should be thought of proactively by pairing it with Google Analytics. What kinds of things is GWT telling you when it comes to your analytics and how that data is affected? Consider this screenshot from Boggs’ presentation:
In the end, Boggs explained that expertise is knowing the most basic things about SEO and doing them repeatedly, perfectly, every time. You’re going to come across situations where there are a lot of hooks and changes in the algorithm. Something someone might have done one to five years ago could be a very bad move now. That’s part of the game.

Bing Webmaster Tools: Bing Stands for “Bing Is Not Google”

Director of SEO and Social Product at The Search Agency, Grant Simmonsbegan his presentation with the quote “Bing stands for Bing is not Google,” and the laughter amongst the marketers and SEOs just about said it all. It’s true; Bing is often not taken as seriously as Google because it just isn’t as popular, yet Bing Webmaster Tools (BWT) does offer some good insights that Google does not.
Once you’re signed upand logged in, consider the top things that you should look at first to really get a handle on BWT:

1. Dashboard

You want to make sure that pages you think you have are the ones the Bing has indexed. If that number isn’t what you expected, ask yourself a few questions: Are they crawling my site frequently? Am I not updating my site? These are all quick things you can see right from the dashboard, and you can even look at search keywords to see how people are finding you.
Quick Fact: Bing doesn’t use Google Analytics.

2. Diagnostic Tools

The diagnostic tools category is comprised of 7 subcategories: keyword research, link explorer, fetch as Bingbot, markup validator, SEO analyzer, verify Bingbot, and site move.
How to Find the Tool: This is a category all on its own!

3. SEO Analyzer

This tool works great when analyzing just one URL. You simply type in the URL and hit “Analyze” to get an overview of the SEO connected with that URL on the right hand side of the page. The tool will highlight any issue your site is having on the page; if you click on that highlighted section, Bing will give you the Bing best practice so you can make improvements.
How to Find the Tool: Located under Diagnostics & Tools.

4. SEO Reports

This tool shares a look at what is going on with your whole site (as opposed to just one URL). You will get a list of SEO suggestions and information about the severity of your issue, as well as a list of links associated with that particular error. The tool runs automatically every other week for all of the sites you have verified with BWT (so not your competitor’s sites).
How to Find the Tool: Located under Reports & Data.

5. Link Explorer

You can run this tool on any website to get an overview of the top links associated with that site (only the top links, however, which is considered one of the limitations of the tool). Export the links into an Excel spreadsheet and then slice and dice the information as you’d like.
How to Find the Tool: Located under Diagnostics & Tools.

6. Inbound Links

Link Explorer is probably one of the more popular tools when it comes to BWT, so it’s certainly worth mentioning. However, according to Simmons, Inbound Links is a better tool that doesn’t have as many limitations. This tool will show you trends over time so you can really see if there is value on deep page links. You can see up to 20,000 links, as well as the anchor text used, with the ability to export.
How to Find the Tool: Located under Reports & Data.

7. Crawl Information

It’s important to remember that the Bing bots are different than the Google bots, and the crawl information tool can help give you insight. From a high level, Simmons explained that when the tool gives you the stats, you should be looking at the challenges you might have from the migration you did last year. Are your 301s still in place? Are they still driving traffic? From the 302 pages, should they be made permanent? It’s also a good idea to look at the last time your site was crawled. If it’s been a while, remember Bing likes fresh content and you may need to make some updates. Again, this information is exportable.

How to Find the Tool: Located under Reports & Data.

8. Index Explorer

Simmons said this is one of the coolest things found in BWT, one reason being that Google doesn’t really have anything like it. You can see stats for a particular page, which can be good to see based on a subdirectory or section of your site. The tool has great filters and offers an awesome visual representation of crawled and indexed pages.

How to Find the Tool: Located under Reports & Data.

Of course, there is a lot more to BWT than just the eight features listed above, including the keyword research tool, geo targeting, disavow tool (they were the first to offer this), and crawl control. Their features are very comparable to Google, they have excellent navigation and even a few extra capabilities. Simmons concluded the presentation by saying that we should really focus on BWT to make a difference.

Source : searchenginewatch.com/article/2302345/Become-a-Leading-SEO-Mechanic-with-Both-Google-Bing-Webmaster-Tools

Local SEO Services – Orlando | “5 Social Media Tips To Boost Your SEO”

Source      : heartifb.com
By              : Deanne Yee
Category   : Local SEO Services, Orlando Local SEO

These days, leveraging social media channels to syndicate content from your blog is an important factor for boosting SEO rankings.  According to a recent study, outlets such as Facebook and Twitter are hugely important for SEO ranking.  Here are five top social media channels you should be using on a regular basis:

1. Google+
Since most people conduct online searches via Google, it only makes sense that the social media channel Google+ should be at the top of your list when thinking through links back to your blog.  Be sure to set up a profile for yourself on Google+, start building your following on the channel and posting links back to blog posts on a regular basis.  Since engagement on the channel also contributes to SEO ranking, be sure to leverage best practices such as posting something with a compelling image to boost engagement and drive up +1s and comments on your Google+ page.

2. Facebook
Another top driver for SEO rankings is Facebook – which has innately high search engine authority.  Set up a Facebook page for your blog, grow your following and be sure to post links to blog posts on the social media channel on a regular basis.  Similar to the way you should be posting on Google+, use a compelling image to drive engagement: likes, shares and comments also contribute to your SEO ranking.

3. Twitter
Twitter is a conversational social media tool, but it should also be leveraged as an RSS feed of sorts for your blog content.  Use compelling copy and a shortened link to your blog post to drive traffic back to your blog.  As long as it is relevant to your audience, you can post about your blog posts more than once in a day, and also link back to older content, which also boosts SEO for your blog.

4. Pinterest
The social media community Pinterest is not only a great way to share on-brand visual content, but also to link back to your blog posts and to boost SEO as a result.  To encourage repins, likes and comments on Pinterest, use the most compelling imagery from your blog post and use popular tags to encourage discovery.

5. LinkedIn
LinkedIn is not only a great way to build your professional network and contacts, but a great way to broadcast blog posts to your professional peers.  Since the social media channel also has great SEO authority, linking out to your blog posts through LinkedIn broadcasts will also build good SEO ranking for your blog.

Source : heartifb.com/2013/07/29/5-social-media-tips-to-boost-your-seo/

Orlando Local Search Engine Optimization | “Flashy vs. Simple Websites: Does One Lead To Better SEO? “

Source      : searchenginejournal.com
By              : Amanda DiSilvestro
Category  : Best Orlando SEO Company , Orlando Local Search Engine Optimization

Best Orlando SEO Company

Best Orlando SEO Company

It’s easy to get carried away when creating your website because A). Creating a website is fun, and B). There are tons of different options available when it comes to customizing your site. However, it’s important to make sure that you don’t go overboard and create something confusing and overpowering. If your website is too complicated, you run the risk of scaring off readers (if the page will even load in the first place. If that isn’t enough to get you to stop downloading all of those plugins and upload those photos, consider your SEO. Simple websites often lead to better SEO.

Why Simple Websites Offer Greater SEO Benefits
When you have less to worry about on your website, it’s probably easier for you as a Webmaster to manage your SEO efforts and really make things happen. Aside from just having more time and thinking about other SEO factors you could perform, however, Google actually finds it easier overall to crawl simpler websites.

There are essentially two main reasons that simple websites fair better in the SEO game than the complicated ones:
Google Can’t Keep Up. Putting your actual SEO efforts aside, Google bots are not necessarily keeping up with all of the latest design and display technology. It’s hard to believe that Google would be behind on anything, but the truth is that this isn’t the first thing Google has on its mind. Their ability to understand and then crawl all of these new things just isn’t as fast as the rate at which they are developing. Google Outlook on Big Brands. Google oftentimes will make changes because big brands figure a way around their system or they are not earning the rankings Google things they deserve because they are so popular. Michael Gray wrote about this topic in an article posted on his SEO website, Gray Wolf SEO and explained that when Google makes adjustments to their algorithm, it is us (the Webmasters) who will need to adapt. In the latest case, this means making websites similar.

As discussed above, Gray noted that the latest case of big brands getting their way dealt with none other than the infamous Apple. Here he discussed the recent case that sparked this discussion: Apple Case. As we all know, Apple is one of the biggest brands and has some of the best visibility on Google. However, it wasn’t long ago that Google was having a hard time crawling Apple’s website, which led to direct links to apps missing from Google SERPs. This left a lot of people scratching their heads, and once the issue was fixed; it sparked the debate of simple vs. complicated websites. What actually qualifies as a “simple” website is up for debate, but it certainly doesn’t mean that your website has to be void of color or cool fonts or quality graphics. A general rule of thumb is to make sure you’re not taking too many risks when it comes to the pages where customers can really convert. On your other pages, just use your best judgment (Hint: Tons of videos and fancy flash players might be a bit much).

Read more : searchenginejournal.com/flashy-vs-simple-websites-one-lead-better-seo/72299/#SMKYvvt5VSXrptfi.99

Orlando Local Search Engine Optimization | “10 Tips For Using YouTube To Kill At Local SEO”

Source        :   searchengineland.com
By                :  Chris Silver Smith
Category    : Orlando Local Search Engine Optimization, Small Business SEO ORLANDO ,Best Orlando SEO Company

Local Search Engine Optimization

Local Search Engine Optimization

Here’s a local search optimization tactic that is a staple in the repertoire of many professional SEOs: YouTube Optimization. It’s particularly effective in local search since relatively few businesses have created and published video promotions for themselves.  Before launching into the technical tips for optimizing your YouTube videos for local search, it’s worthwhile to mention the content itself. While my tips below will provide benefit somewhat independently of whatever the video is actually about, all benefit derived from the work will be magnified if the video is compelling. So, subject matter and the way it is conveyed are of primary importance. I don’t mention “quality” (although that can contribute) because there are many videos of poor production quality or low resolution that are extremely popular. The subject matter of a video and the way it’s conveyed — its “interestingness” — are more likely to determine whether people will watch it, whether they’ll watch all the way through, and whether they’ll share it with friends.

Some businesses simply make an ad about themselves when they do a video. While these can be informative for prospective customers, they are typically not all that imaginative (and usually not as effective as less overtly promotional videos).  A better approach would be to publish a series of brief videos over time about aspects of your industry, its products, and its services. Provide how-to videos that demonstrate how to do what you do. Obviously, if you sell a service, you won’t make money off of do-it-yourselfers, but these videos are typically more popular and will therefore convey more ranking potential to your business. They can also serve to establish you as an expert — and sometimes, when you show what’s involved in what you do, it will persuade people to pay to have it done.

Other types of videos can teach consumers about how to select the sorts of products you sell, or tell them how to discern qualities about services offered. These “public service” sorts of videos may train consumers in how to be more discerning and, in the process, train them to choose you instead of your competition.  Videos can be simpler to produce than you might imagine these days. Cellphones and digital cameras can shoot your videos, or higher fidelity video cams. You can also create and edit videos using numerous inexpensive software packages. A video I shot just a few years ago of the old Texas Stadium demolition was fairly low resolution compared to the dozens of videos shot with far better equipment by local news organizations, but my optimization work with the video enabled it to rank highest for a while, gaining tens of thousands more views than the videos created by the pros at the news stations! So, quality helps, but don’t get too obsessive with making a perfect video – create and publish your video, rather than get mired in the time and expense of doing something super-slick. And so, without further ado, here are 10 tips for YouTube Optimization for Local SEO.

1. Geotag Your Video
First, you obviously should “geotag” your video in order to associate it with the geo coordinates of your business location. To do this, go into the Advanced settings for the video within the Video Manager. YouTube makes it simple by providing a search field — enter the address location here and click the Search button. The location is then displayed on a little popup map where you may further refine the location by dragging the pinpoint marker. Once saved, YouTube converts your location information into longitude and latitude coordinates for storage.

It’s grown a little unclear as to how Google uses this information at this point. In the not-too-distant past, these videos could be accessed via a layer in Google Maps, and YouTube offered an advanced option for searching for videos within an area. Both of these options are gone, but the data is still there in the background and may continue to impact whether a particular video is deemed to be more relevant for searchers according to geographic proximity. (The YouTube Trends Map displays the most popular videos on a map, but that seems to be based on the locations of the people viewing the videos.)  Contextually, other things associated with the video might also be considered more relevant for its location area as well. Google may bring this data back to the surface once more, so long as the Video Manager interface continues to collect this data from end users.

2. Link To Your Business In The Description
Include a link to your business website at the beginning of the video description. Now, these links are automatically “nofollowed” by YouTube, but there seems to be ranking value of some sort conveyed from the videos to the business’s local search ranking ability. Perhaps Google transfers keyword associations with the link, while no PageRank is transmitted — or perhaps local citation value is being conveyed, since there is no way of “nofollowing” citations.

3. Include Your NAP (Name, Address, Phone), Part I
Include your business name, address and phone number in the frames near the end of the video (and perhaps your website URL as well). Text within videos can be “read” out of the data by Google’s interpretation algorithms, based on the application of optical character recognition.

4. Include Your NAP, Part II
Actually stating your business name, address and phone in the video’s audio will be worthwhile, since this may be automatically converted into the text transcripts produced by Google’s systems.

5. Utilize The Description Field
Mention your address, city location and phone number in the description text. The description field in YouTube is actually very generous, so while your initial paragraph or sentences should clearly describe what the video is about, you could also include a section after that which provides a short biography about your company (and differentiators that might persuade consumers to choose you above your competition).

6. Tag Your Video
Include your business category name and your location names as tags on the video. The keyword tags have long been one of the “secret weapons” for YouTube optimization, so add in a handful of relevant tags for each video. Tags can be multi-word phrases as well as single word terms.

7. Associate The Video With Your Google Places Listing
You will need to add the video to your business listing in Google Places.

8. Associate The Video With Your Google+ Local Page
Add the video to your Google+ Local page. Once you’ve added the video there, you and your employees can share the video on your personal Google+ streams. The numbers of shares are and indicator of popularity.

9. Embed Your Video
Embed the video in your website page and/or on your blog. The number of embeds is another factor that indicates the popularity of videos.  A frequently recurring question in video optimization is whether you should host videos natively (on your website) or store them on YouTube. I have come to believe that housing the videos on YouTube is the more beneficial option. The embed code can allow your video to be displayed elsewhere, and I think having the ranking factors and integration of YouTube as a top Google property provides too many benefits to ignore.

10. Promote Your Video
Further promote the video via your social media accounts, particularly on Twitter, Facebook, Tumblr, and Google+. If you provide the video through all the various channels where you’re promoting your business, potential customers can run across it and view it.  All the various views add up to help your video in rankings. All the popularity measures may not only help the video itself to rank, but the citational value conveyed to your business may help with rankings in local search results as well.  Bonus Tip: if you’ve got more than one video, it’s worthwhile to optimize your YouTube channel with a description, link to your website, and links to a few of your main social media profiles.

Google likes videos because people like videos. This has given videos fairly good influence in search. Using these tips to optimize your video content may provide you with a very strong tool for augmenting your local search rankings!

Source : searchengineland.com/10-tips-for-using-youtube-to-kill-at-local-seo-171396

Best Orlando SEO Company | “Problems At Health Care Web Site Not From Online Attack, Experts Say”

Source     : nytimes.com
By              : Nicole Perlroth
Category : Best Orlando SEO Company, Orlando Local Search Engine Optimization

Best Orlando SEO Company

Best Orlando SEO Company

As the federal government struggled on Wednesday to explain the technical problems experienced by would-be users of the health exchange Web site, healthcare.gov, computer security specialists say they had ruled out a cyberattack known as a denial of service, or DDoS, attack. Those occur when attackers fire huge amounts of traffic at a Web site until it collapses under the load. Such attacks typically entail hundreds of millions of data requests to a site per second. The federal health care site experienced 4.7 million unique visitors in the first 24 hours. New York State’s site experienced 30 million Web requests, which could have been fueled at least in part by a New York advertising blitz on sites like CNN.com, media coverage, and links from news sharing sites like Reddit. By comparison, Connecticut reported just under 80,000 Web site visits by the end of Tuesday.

The more likely source of the problems, security specialists say, was growing pains. Some questioned whether the government had enough database resources to accommodate the huge spike in first- and second-day Web site traffic from insurance shoppers. Federal officials have yet to respond to questions about the problems. Planning for that kind of capacity can be tricky, experts say, because if the government spends vast amounts of resources accommodating first-day traffic, its databases could sit idle a week later. If the government underinvests, computer specialists say, they could encounter the problems that cropped up Monday.

“It’s a cost-benefit trade-off,” said Matthew Prince, the founder of Cloudflare, a San Francisco start-up that distributes vast amounts of Web traffic across the Internet. “At the end of the day, you can solve these problems by throwing more money at them. In this case, they could have built an entire data center to accommodate first- and second-day traffic, but at some point, it would have sat empty.” Both the federal and New York State health exchanges rely on Akamai, which helps distribute Web traffic across the Internet, and was able to keep the Web sites online even as millions flocked to them.  The real issue, security experts said, was not that users couldn’t access the site, but that databases could not keep up with the influx of requests. When users tried to register their accounts, they would encounter annoying error messages, such as one many users encountered informing them that the answers to their security questions were not sufficient. Services like Cloudflare, Akamai and Amazon Web Services help spread traffic from one site to Web servers all over the world, so that an unexpected peak in traffic does not bring down a site. But scaling databases, where a company’s actual data is stored, can be much harder.

“These are systems that have finite resources,” Mr. Prince said. “If too many requests go to them, they stop working.” New York State officials said on Tuesday that they were doubling capacity to address application processing delays.

Source : nytimes.com/news/affordable-care-act/2013/10/02/problems-at-health-care-web-site-not-from-online-attack-experts-say/