Local SEO Services Orlando | “CTIA Website Shows Mobile App Data Usage”

Source      : PC World
By               : Grant Gross
Category  :  Local SEO Services Orlando, Best Orlando SEO Company

LocalSEO-Services-OrlandoA new website launched by mobile trade group CTIA shows smartphone and tablet users how much data is used by popular apps.KnowMyApp.org, unveiled by CTIA Thursday, allows mobile device owners to estimate an app’s data usage before it’s downloaded. This is the first tool allowing consumers to learn about an app’s data usage before downloading it, although there are tools available to measure an app’s data use after downloading, CTIA said.

CTIA has also aimed KnowMyApp.org at app developers, by giving them information about conserving data usage and minimizing impact to battery life, the trade group said. Visitors to the website can search by app name, operating system or app categories. They can learn now the app was tested, how much data is used when an app is downloaded, at initialization, during active run time and during background time.

The website also includes information about how mobile device owners can conserve data. KnowMyApp.org currently includes test results for the top 50 paid and free apps from the Apple and Google stores, and CTIA plans to add more apps each month. The trade group invites developers to submit apps to be tested. The tool was developed through the CTIA’s Application Data Usage Working Group, with members including Apple, AT&T, Ericsson, HTC America, Microsoft, Sprint and Verizon Wireless. Intertek developed the mobile app data usage benchmark testing using the AT&T Application Resource Optimizer, an open-source diagnostic tool that captures, analyzes and reports network app data usage to help developers create more efficient apps.

Source : pcworld.com/article/2083100/ctia-website-shows-mobile-app-data-usage.html


Local SEO Search | “Tesla To Unveil Mainstream, Cheaper Model In 2015”

Source      : sustainablebusinessoregon
By               : Sarah Drake
Category : Orlando Local SEO, Local SEO Search

Electric car maker Tesla Motors will tap into the mainstream car market with a vehicle that could sell in the $40,000 range, and could become crucial to its future growth. The Palo Alto, Calif.-based company run by Elon Musk could introduce the new model in 2015 at the North American International Auto Show in Detroit, though it wouldn’t be up for sale until 2016 or 2017, the Los Angeles Times reports.

Aside from building a lower-priced model that could make Tesla a household brand, increasing vehicle production will be important for Tesla’s future success, according to the article. Building a more affordable vehicle will require the company to find a way to combine battery size, capacity and cost with a 200-mile driving range.

Tesla Motors Inc.’s Model S premium sedan starts at about $71,000, and its Model X sport-utility vehicle will debut in the same price range late next year. Tesla has a showroom in Beaverton.

Source : sustainablebusinessoregon.com/national/2013/12/tesla-to-unveil-mainstream-cheaper.html

Local SEO Search | “What Made Nelson Mandela great”

Source   : Edition. CNN
By         : John Battersby
Category : Orlando Local SEO, Local SEO Search

Nelson Mandela

Nelson Mandela

Editor’s note: John Battersby served as a correspondent for The New York Times (1987-89) and the Christian Science Monitor (1989-96) before, during and after South Africa’s transition to democracy. He was editor of The Sunday Independent in Johannesburg from 1996 to 2001. He interviewed Mandela on numerous occasions and is coauthor of “Nelson Mandela: A Life in Photographs” (Sterling, 2009) and author of the afterword in the updated version of “Mandela: the Authorized Biography” (Harper Collins, 2011).

(CNN) — Nelson Mandela was always mindful that his leadership role in the liberation of South Africa from apartheid might not have been possible if he had not been imprisoned. “It is possible that if I had not gone to jail and been able to read and listen to the stories of many people. … I might not have learned these things,” Mandela said of the insights that he gained during his 27 years in jail. In an interview less than a year after he had stepped down as the country’s first black president, Mandela shared with me reflections of how prison changed him. He said that reading the biographies of great leaders who had been able to overcome their shortcomings and rise to do great things had inspired him. He said it also helped him to realize that behind every seemingly ordinary person lay the potential of greatness. “I have been surprised a great deal sometimes when I see somebody who looks less than ordinary, but when you talk to the person and they open their mouths, they are something completely different,” he said. Mandela said that prison gave him time to think about the times when he had failed to acknowledge people who had been kind to him.

Mandela said that at the height of the struggle against apartheid, he and other leaders were understandably angry at the humiliation and loss of dignity of those who suffered under the unjust policy. It meant their actions were driven by anger and emotion rather than by reflection and consultation. “But in jail — especially for those who stayed in single cells — you had enough opportunity to sit down and think,” he said. There was time to listen to the stories of people who were highly educated and who were widely traveled and experienced. “When they told of their experiences, you felt humbled,” he said. Mandela said that he had learned that when you had the moral high ground, it was better to sit down and talk to people and persuade them of the correctness of your cause. “If you have an objective in life, then you want to concentrate on that and not engage in infighting with your enemies,” he said. “You want to create an atmosphere where you can move everybody toward the goal you have set for yourself,” Mandela said.

Nelson Mandela: A man of many handshakes

In his twilight, Mandela was at pains to publish and acknowledge his weaknesses and shortcomings in his family life, in his relationships with women and his first wife, Evelyn. He was keen to dispel any notion of sainthood that might be bestowed on him. He also spoke increasingly about the importance of changing oneself.”One of the most difficult things is not to change society — but to change yourself,” Mandela said in 1999 at a tribute to billionaire businessman Douw Steyn who had made his Johannesburg residence available to Mandela as a retreat after his prison release in 1990. Mandela had given similar advice to wife Winnie in a letter written to her in 1981 after she had been jailed by the apartheid regime. Mandela noted that there were qualities “in each one of us” that form the basis of our spiritual life and that we can change ourselves by observing our reactions to the unfolding of life. Ten years later, Mandela said that it gave him a feeling of fulfillment to see that Douw Steyn had changed and had learned to share his resources with the poor. “It enables me to go to bed with an enriching feeling in my soul and the belief that I am changing myself” by reconciling with former adversaries, Mandela said. I believe that the essence of Mandela’s greatness was to change himself fundamentally during his period in jail and emerge as a potent leader and example for all humanity.

Opinion: Nelson Mandela saved my life

The reflections took me back to the extraordinary day of Mandela’s release. The day the legend became a man. Even now, the moment seems frozen in time. It was February 11, 1990, and the African sun shone from a clear blue sky on a windless summer’s day in Cape Town. About an hour’s drive from the city, the international media thronged around the entrance of a neat prison warder’s house to await the emergence of one of the century’s most iconic figures. I had arrived late at the prison and wandered unnoticed into the prison grounds where my slate-blue cotton suit coincidentally blended in with the uniform color of the South African police. That might have had something to do with the fact that I was not challenged when I strode confidently into the prison grounds. But to this day I do not know. An unscheduled wait of an hour while Mandela consulted an anti-apartheid delegation including his wife Winnie, who had arrived an hour late, seemed like an eternity. When Mandela, flanked by Winnie, finally emerged walking down the driveway towards the prison premise gates, I lost all sense of time and self and strode towards Mandela to shake his hand and congratulate him on his freedom. He recognized me from the photograph that accompanied my regular column I had written for the Cape Times, where I often analyzed the successes and setbacks of the anti-apartheid movement and the African National Congress in exile. His face broke into a broad smile as we shook hands and he continued his historic walk to freedom. At the time, I was the southern Africa correspondent for the Christian Science Monitor which was for many years the only international news publication that Mandela was allowed to read in jail albeit in a vetted form with pages and sections frequently removed. On his first visit to the United States in 1990, Mandela broke from his official program on Sunday, June 24 to pay an unscheduled visit to the headquarters of the Monitor at One Norway Street in Boston to the astonishment of the editor and staff. (Today the Monitor is online only. The newspaper ceased daily publication in 2009.) South Africa since apartheid: Boom or bust? I received an incredulous call from my foreign editor, Jane Lampman, on that Sunday asking me if I could guess who was standing outside the building with two bodyguards asking to see the editor. It was, she said, Nelson Mandela. I was astonished too. Mandela was intrigued that the founder of the newspaper, Mary Baker Eddy, also founded a religion. Mandela came to respect the Monitor’s sustained and fair coverage of South Africa during his time in jail.

To this day, Mandela’s weaknesses, his turbulent youth and his sometimes tempestuous relationships with women can still detract from the iconic status that Mandela achieved in his own lifetime. But, the responsible airing of his weaknesses — including his own acknowledgment — in fact humanized Mandela and focused on his extraordinary strength of character and commitment in overcoming both his weaknesses and adversity in his own lifetime. It augmented Mandela’s greatness.

Carrying on the work of Nelson Mandela

It is Mandela’s achievement as a universal icon that has always fascinated me most. He first conquered his jailers by convincing them that they were the ones imprisoned by their own unsustainable policies based on fear and racial injustice. And then he negotiated them out of power with the sheer force of his moral authority and belief in himself. Mandela’s example and actions in becoming the country’s first black president struck a mortal blow to racism worldwide and helped build confidence and pave the way for Barack Obama to pull off a similar feat in the United States. If Mandela has a global heir in the ongoing campaign against racism and the quest for human dignity it has to be Barack Hussein Obama. The power of Mandela’s leadership was rooted in the fact that at key moments in his life he acted independently of the movement to which he dedicated his life and to which he deferred as a “loyal and obedient” member. He did so when he decided in 1986 to begin negotiating with his jailers from behind bars not knowing where it would end. He did so in continuing to refer to former President F. W. de Klerk as a “man of integrity” long after it was less popular to do so in the ranks of the African National Congress. And he did so again when he went out on a limb within his own constituency after his release to support the overwhelmingly white South African rugby team in the World Cup in 1995. Mandela said that even if he wanted to he could not bind future generations to remember history in a particular way. The lesson of Mandela’s life is that he has no need to bind anyone to his legacy nor does he need any organization to do so. His actions in his own lifetime are his legacy and they will remain indelibly etched in history for generations to come as a living example to inspire the leaders of tomorrow.

Source : edition.cnn.com/2013/12/05/opinion/battersby-nelson-mandela/index.html?iid=article_sidebar

Small Business SEO | “Bing Search Updating?”

Source      : Search Engine Roundtable
By               : Barry Schwartz
Category : Small Business SEOLocal SEO

It is possible that there may be a Bing Search update happening now – although Bing updates are always much harder to track. WebmasterWorld and HighRankings Forum both have webmasters noticing changes in rankings at Bing since the weekend.

One webmaster said:

Anyone else notice any huge fluctuations in the Bing index over the holiday weekend. Might be a bug, but seems that Bing dropped nearly their entire index for non-signed in/connected searches. This is affecting all sites, local and national. For example, Amazon.com has 52 million pages indexed when signed into Bing with my FB account and 42, not 42 million, 42 total, when signed out. Same goes for Target, 1.2 million signed in, 40 signed out.

Noticed this on a variety of client sites based on wide fluctuations in rankings and tested across a variety of verticals and is the same. At the local level, it’s even more drastic with many of the sites I tested completely de-indexed when signed out.

Granted, I know the index can vary, but something major seems to be happening, whether an update or a bug…and site rankings back this up across a variety of client and competitor sites that we track. Another webmaster confirmed this person’s findings but again, since webmasters are less likely to track Bing’s referrer traffic, it is hard to confirm if there was an update. SERPs.com and SERP Metrics do track Bing fluctuations but honestly, the Bing reports always show huge volatility when I look at them on these charts. Did you notice changes at Bing? Last time we thought there may have been a Bing update was in June.

Source : seroundtable.com/bing-update-17757.html

Orlando Local Search Engine Optimization | “iPad Mini 2 – Expert Reviews”

Source    : Josic
By             : Josic Media
Category  : Local SEO Search Orlando, Orlando Local Search Engine Optimization

#Ipad #Mini

Ipad Mini

You may or may not like Apple products, but you can’t but agree that despite all criticism and negative reviews (especially after Steve Jobs’s death) the iPads, the iPods, the iPhone and Mac computers are selling pretty well. When it comes to the iPad, perhaps the major question that comes out to the surface is: what OS is better – iOS or Android? I guess this is a kind of question you can answer on your own, while I will review the iPad Mini 2 below:

Design: First off, let’s say this – great design, great quality and great materials. As known, Apple products never use cheap plastic, and the iPad Mini isn’t an exception here. When you hold this tablet you are 100% confident you hold a solid gadget with aluminum body that does not look or feel cheap.

Size: As to the size of the tablet, it’s 8 inch. Well, this is less than bulky 10-inch tablets and more than small 7-inch Android devices. It is not too convenient to hold the iPad Mini 2 with one hand, but it’s still possible. It depends on the size of your hand, though. Anyway, the build quality is just superior and Apple never compromises on that.

Screen: The 8-inch screen is gorgeous. This is a Retina screen, so there shouldn’t be any questions about quality. If the original iPad Mini had somewhat poor screen that isn’t as sharp as it is supposed to be, the next generation of this tablet is so much better. 2,048 x 1,536 resolution speaks for itself. This equals to 324 ppi, which is a decent result for a tablet like this. Great screen and fantastic build quality are obvious advantages of the iPad Mini 2.

Performance: As for performance and specs of this tablet, it is not a secret that iOS does not require powerful hardware since it is using a native code that is executed much faster. So, it would not be fair to compare specs with rivals from Android market, although the iPad Mini 2 specs are pretty decent. A7 processor is just enough for this little guy, i.e. it virtually makes it fly. Coupled with 1GB or RAM it makes it a really fast device. Yes, this may be not as impressive as the recent Android monsters, but I can guarantee you this is more than enough. The interface is very responsive and you won’t find an app that will make the system lag. But again, it beats Nexus 7 in speed and performance! Just think about it for a second. The famous Snapdragon 400 loses.

Cameras: Cameras in the iPhones and iPads have always been incredibly efficient. You’ll be pleased with quality of shots and video. Maybe, this is not the biggest strengths for the iPad Mini 2, but the camera is definitely better than on any of Android rivals. Guys from Apple know how to pack a tablet with a quality camera and relevant software.

All in all this is a nice tablet, and definitely a huge leap from the original Mini that did have some significant drawbacks, like a poor screen. Mini 2 will definitely be able to compete in the market with more ‘feature-full’ Android devices. If you need quality and stability, that’s Apple! You can find more details about this device at Tabletoid.com.

Source : josic.com/ipad-mini-2-expert-reviews332

Orlando Local Search Engine Optimization | “Search Engine Marketing vs. Social Media”

Source      : business2community.com
By               : Motoko Hunt
Category  : Local SEO Search Orlando, Orlando Local Search Engine Optimization

I see that many Asian companies are shifting or thinking of shifting their digital marketing focus from search to social. Seems everyone likes a new shining object. We saw this trend in U.S. a couple of years ago. Is this a smart move? Most importantly, can social media replace search? Those companies that shifted their digital marketing focus from search to social a few years back are now actually bringing search back as the core tactic of their digital marketing. One of the reasons is that they didn’t see the performance they were hoping to get out of the social media campaigns.Forrester Research reported last year that less than 1 percent of online transactions among U.S. customers could be traced back to a social media post. According to Monetate’s study, online searches were the greatest contributor to e-commerce visits and sales, representing 31.43 percent of sales traffic. Email had 2.82 percent, and social media accounted for only 1.55 percent of all e-commerce traffic.

Econsultancy’s Social Data from last year showed:

About 50 percent of companies are using social data to gauge sentiment in order to have more targeted and relevant communication, to improve customer service, to address specific complaints, and to inform product and services development. Only 6 percent of participating companies said that social signals had a major impact on their search and social media strategies.“It’s not that social media failed those businesses, but they failed to understand the social in social media.” Scott Stratten of Unmarketing said that give-away campaigns (such as “Win an iPad”) only convert people who want a prize to follow brands’ twitter accounts or like their Facebook pages. They are not real fans of the brand or products, and won’t engage. Another trend in Asia is to put Paid Ads (PPC) as the main focus of the search engine marketing, and not putting much effort into SEO (search engine optimization). Is it because SEO is getting too hard? If you have a healthy and well optimized website, you should be getting at least half of your website traffic from organic search results. According to new research from GroupM U.K. and Nielsen based on 1.4 billion searches done in U.K., 94 percent of Google and Bing search users clicked on organic results compared to only 6 percent clicked on Paid ads. Do you really want to let go of that much potential traffic, and miss out on the business opportunities by only focusing on PPC? The fact is that SEO, paid ads, and social have different roles in the digital marketing ecosystem, and you shouldn’t be choosing one over another but try to make them collaborate. Consider the following 6 steps to deploy and manage your Search and Social projects that bring you closer to the business goals.

1. Understand your audience behaviors in search vs. social media

First, you need to understand how people behave both on social media and search engines. Review data such as when they use each and what they do or look for in search vs. social media. Even the search functions, social media search isn’t replacing search engines. You’ll be surprised at the similarities and differences if you compare the queries people use on search and social media. Look at your own data, and understand your audience.

2. Set your search goals and social media goals

Once you have a good grasp of your audience behaviors on search and social media, think about the roles of search and social media and align them to your digital marketing projects, and what you can and should achieve from search projects and from social media projects.

3. Leverage the social impacts on SEO

Especially with Google, we now see more impact from social media on the organic search results, i.e., social sharing, reviews, authorship, etc. Your digital marketing strategy should leverage the social activities and social assets to improve the organic search performance.

4. Integrate search and social

As long as you think of search and social media as separate projects and place them in silos, you won’t see the maximum impact for your business. Create a cross-functional process between the search and social so that you can integrate the search learning into social media, and the social media learning into search. The search keywords, social conversations, and the target audience behaviors are some of the key information that you should be sharing between the two.

5. Set the best practice, then enforce it to make sure everyone follows it

Next, you want to put all the findings, goals, and process into a best practice guide for your digital marketing team. Provide the training so that everyone understands it, and enforce the guide among all concerned parties.

6. Establish the communication channels among SEO, Paid and Social

After you get to step 5, and everyone goes back to each team or department, it’s likely that no one would have time to check in with each other to share the information even if it’s in the best practice guide. Mandate to review each other’s reports, and have monthly or quarterly meetings to share the learning and the challenges.

Source : clickz.com/clickz/column/2304624/search-engine-marketing-vs-social-media-all-i-want-is-everything-so-should-you

Local SEO Search Orlando | “Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools”

Source      : searchenginewatch
By               : Amanda DiSilvestro
Category  : Local SEO Search Orlando, Orlando Local Search Engine Optimization

Webmaster Tools offerings from both Google and Bing can offer a wealth of insight to business owners. In order to get the whole spectrum of insights, marketers must learn just what they can do with both Google and Bing Webmaster tools. Using both together allows you greater insight into the factors contributing to the success—or lack thereof—of your SEO strategy. Internet Marketing Ninjas COO Chris Boggs and Grant Simmons, director of SEO and social product at The Search Agency, shared their advice on better integrating data from Google Webmaster and Bing Webmaster Tools earlier this year at SES San Francisco.

Google Webmaster Tools: Proactively Monitor and Have a Plan in Place to React (P.R.E.P.A.R.E).Internet Marketing Ninjas COO/CMO and SEMPO Chairman Chris Boggs started the presentation with the topic everyone really wanted to hear: Google Webmaster Tools (GWT). He started with SEO diagnostic principles and explained that you need to be both proactive and reactive when monitoring SEO. Marketers need to have a plan as well as the ability to manage from a reactive perspective, he said. If you come across something in your diagnoses, your analytics are going to be a good second opinion. Without tools, it’s just a guessing game.

Once you have this in mind, you can start digging into GWT by focusing on a few things first:

1. Quick Barometers

Boggs referred to the “Brand 7 Pack” as a company’s homepage and six sitelinks that appear in search results. If you don’t have seven, you have an SEO problem, he said. Your social entities such as Google+ should also be ranking, with your titles to be clear and easy to understand. If you want to see what your domain looks like from Google’s perspective and see the cleanliness of your page titles, type in “site:” and then your domain name without the “www.” Below is a screenshot of a website with a good 7 pack:  You can then go to your Webmaster Tools account to diagnose any problems you may see and determine exactly where the problem lies and how to fix it. From a reactive mode perspective, look at your analytics and verify. It’s very important for SEOs to live by this mantra. Webmaster Tools isn’t something to take for granted. Have an agency or consultant monitor the findings in GWT and relay information to design, development, and marketing teams.

2. HTML Improvements

Visit the HTML Improvements category to determine if your titles and descriptions look bad on a Google SERP. You can see if Google agrees, then click on anything with blue writing to learn more about the problem. Boggs was asked after the presentation what tool might get users in trouble if they don’t understand it, and this was his answer. He explained that almost every site is going to have some duplicate descriptions and titles, so he wouldn’t try to get that number down to zero. You don’t need to remove every single warning from GWT. How to Find the Tool: Located under Search Appearance.

3. Sitelinks

You can visit the sitelinks tab to demote a certain sitelink (one of the links under your company homepage shown on a search results page like in the screenshot above). Google is going to automatically generate links to appear as your sitelinks, but you can tell Google if you don’t want something there. How to Find the Tool: Located under Search Appearance.

4. Search Queries

Here, you can look at the top pages as well as the top queries for your site. Most people will just take the default information, but Boggs stressed that there are tabs for a reason. Look at the top queries as well as use those “more” tabs to get more information. How to Find the Tool: Located under Search Traffic.

5. Links

You can click on “links to your site” to get a full list of those linking back the most, but the tool that many forget to use is the “internal links” tool. Internal links are very important; Boggs explained it’s worth the time to go through and look at the number of these internal links and then download the table so you can really slice it and dice it. How to Find the Tools: Located under Search Traffic.

6. Manual Actions and Malware

With this tool, no news is good news. If you get a manual action warning, it means you need to do something that is probably substantial in order to keep your rankings where they are. Malware is also something you can look into which is another place you don’t want to see anything. How to Find the Tool: Find manual Action under Search Traffic, Malware under Crawl.

7. Index Status

If your page index is 10x, you might have a problem. The advanced tab here gives you a much better look at that data.
How to Find the Tool: Located under Google Index.

8. Content Keywords

What you want to look for here are the words you are using in your content. You don’t want to see a lot of “here” or promotional phrases. Identify where your gaps are or where you have too much content. How to Find the Tool: Located under Google Index.

9. Crawl Errors

Google now has a feature phone tab to help you with crawl errors. You have to understand any crawl errors that might occur and remember that you should provide data that is very specific to mobile, as well. You can also take a look at your crawl stats, which means the time spent downloading, and make sure there is no spike.
How to Find the Tools: Both located under Crawl.

Finally, Boggs explained that Google Webmasters Tools should be thought of proactively by pairing it with Google Analytics. What kinds of things is GWT telling you when it comes to your analytics and how that data is affected? Consider this screenshot from Boggs’ presentation:
In the end, Boggs explained that expertise is knowing the most basic things about SEO and doing them repeatedly, perfectly, every time. You’re going to come across situations where there are a lot of hooks and changes in the algorithm. Something someone might have done one to five years ago could be a very bad move now. That’s part of the game.

Bing Webmaster Tools: Bing Stands for “Bing Is Not Google”

Director of SEO and Social Product at The Search Agency, Grant Simmonsbegan his presentation with the quote “Bing stands for Bing is not Google,” and the laughter amongst the marketers and SEOs just about said it all. It’s true; Bing is often not taken as seriously as Google because it just isn’t as popular, yet Bing Webmaster Tools (BWT) does offer some good insights that Google does not.
Once you’re signed upand logged in, consider the top things that you should look at first to really get a handle on BWT:

1. Dashboard

You want to make sure that pages you think you have are the ones the Bing has indexed. If that number isn’t what you expected, ask yourself a few questions: Are they crawling my site frequently? Am I not updating my site? These are all quick things you can see right from the dashboard, and you can even look at search keywords to see how people are finding you.
Quick Fact: Bing doesn’t use Google Analytics.

2. Diagnostic Tools

The diagnostic tools category is comprised of 7 subcategories: keyword research, link explorer, fetch as Bingbot, markup validator, SEO analyzer, verify Bingbot, and site move.
How to Find the Tool: This is a category all on its own!

3. SEO Analyzer

This tool works great when analyzing just one URL. You simply type in the URL and hit “Analyze” to get an overview of the SEO connected with that URL on the right hand side of the page. The tool will highlight any issue your site is having on the page; if you click on that highlighted section, Bing will give you the Bing best practice so you can make improvements.
How to Find the Tool: Located under Diagnostics & Tools.

4. SEO Reports

This tool shares a look at what is going on with your whole site (as opposed to just one URL). You will get a list of SEO suggestions and information about the severity of your issue, as well as a list of links associated with that particular error. The tool runs automatically every other week for all of the sites you have verified with BWT (so not your competitor’s sites).
How to Find the Tool: Located under Reports & Data.

5. Link Explorer

You can run this tool on any website to get an overview of the top links associated with that site (only the top links, however, which is considered one of the limitations of the tool). Export the links into an Excel spreadsheet and then slice and dice the information as you’d like.
How to Find the Tool: Located under Diagnostics & Tools.

6. Inbound Links

Link Explorer is probably one of the more popular tools when it comes to BWT, so it’s certainly worth mentioning. However, according to Simmons, Inbound Links is a better tool that doesn’t have as many limitations. This tool will show you trends over time so you can really see if there is value on deep page links. You can see up to 20,000 links, as well as the anchor text used, with the ability to export.
How to Find the Tool: Located under Reports & Data.

7. Crawl Information

It’s important to remember that the Bing bots are different than the Google bots, and the crawl information tool can help give you insight. From a high level, Simmons explained that when the tool gives you the stats, you should be looking at the challenges you might have from the migration you did last year. Are your 301s still in place? Are they still driving traffic? From the 302 pages, should they be made permanent? It’s also a good idea to look at the last time your site was crawled. If it’s been a while, remember Bing likes fresh content and you may need to make some updates. Again, this information is exportable.

How to Find the Tool: Located under Reports & Data.

8. Index Explorer

Simmons said this is one of the coolest things found in BWT, one reason being that Google doesn’t really have anything like it. You can see stats for a particular page, which can be good to see based on a subdirectory or section of your site. The tool has great filters and offers an awesome visual representation of crawled and indexed pages.

How to Find the Tool: Located under Reports & Data.

Of course, there is a lot more to BWT than just the eight features listed above, including the keyword research tool, geo targeting, disavow tool (they were the first to offer this), and crawl control. Their features are very comparable to Google, they have excellent navigation and even a few extra capabilities. Simmons concluded the presentation by saying that we should really focus on BWT to make a difference.

Source : searchenginewatch.com/article/2302345/Become-a-Leading-SEO-Mechanic-with-Both-Google-Bing-Webmaster-Tools

Local SEO Services – Orlando | “How Google Updates Will Prompt SEO Strategy Changes”

Source    : itworldcanada.com
By            : Nestor E. Arellano
Category  : Local SEO Services, Orlando Local SEO

Web site operators will have to recalibrate their search engine optimization strategies as the impact of three recent big updates issued by Google Inc. begin to kick in.  The upgrades include: Google Hummingbird; the encryption of all search data; and the shift to a new Keyword Planner tool. These three changes accentuate the increasing significance of: Optimizing for natural language and mobile search; avoiding emphasis on keywords for SEO; and regularly publishing high-quality content. These changes make it more important for firms to develop a solid content marketing strategy, according to Jayson DeMers, founder of SEO and social media services company AudienceBloom.

Here’s how the updates will impact existing SEO practices:

Hummingbird – Google called its reworked search engine algorithm Hummingbird because the company says its “fast and precise.” According to DeMers the upgrade does a better job at understanding the intent of long-tail search queries (queries that include more than a few words) as well as spoken and natural language search queries (like questions asked by users on their smart phones). For example if a user asked: What’s the closest place to buy an iPhone 5s to my home? a traditional search engine might focus on the words “buy” and “iPhone 5s.” Hummingbird will like understand better the actual location of the users home (if the user shared that with Google) and that “place” means an actual brick-and-mortar store, said Danny Sullivan of online technology publication Search Engine Land. He said Hummingbird goes beyond finding Web pages with matching words.

Google’s SEO dictum of original, high-quality content remains, but this could mean that the Google will be looking for content and Web sites that deliver better mobile experienced, said DeMers. This means companies need to up their mobile content game, he said.

Content is still king, said Adam Stetzer writer for search engine online publication Search Engine Watch, but it is important for Web site to be able to answer specific questions because Hummingbird is good at matching long-tail queries. Search data encryption – Except for clicks on Google AdWords, Google is also now encrypting all search query data. This means that keywords typed in a Google query are protected by SSL encryption even if the user is not signed into their Google account. This move could be to block spying but some SEO experts also believe that Google is now curtailing access to its free data about keywords and encouraging SEO professionals to take out paid AdWords campaign instead. Before the move Google Analytics showed the number of visits each keyword or search phrase received in a site during a certain period of time; percentage of new visits resulting from the keyword phrase; bounce rate and other data.

Source :: itworldcanada.com/post/how-google-updates-will-prompt-seo-strategy-changes#ixzz2iWGrqLhs

Local SEO Services – Orlando | “5 Social Media Tips To Boost Your SEO”

Source      : heartifb.com
By              : Deanne Yee
Category   : Local SEO Services, Orlando Local SEO

These days, leveraging social media channels to syndicate content from your blog is an important factor for boosting SEO rankings.  According to a recent study, outlets such as Facebook and Twitter are hugely important for SEO ranking.  Here are five top social media channels you should be using on a regular basis:

1. Google+
Since most people conduct online searches via Google, it only makes sense that the social media channel Google+ should be at the top of your list when thinking through links back to your blog.  Be sure to set up a profile for yourself on Google+, start building your following on the channel and posting links back to blog posts on a regular basis.  Since engagement on the channel also contributes to SEO ranking, be sure to leverage best practices such as posting something with a compelling image to boost engagement and drive up +1s and comments on your Google+ page.

2. Facebook
Another top driver for SEO rankings is Facebook – which has innately high search engine authority.  Set up a Facebook page for your blog, grow your following and be sure to post links to blog posts on the social media channel on a regular basis.  Similar to the way you should be posting on Google+, use a compelling image to drive engagement: likes, shares and comments also contribute to your SEO ranking.

3. Twitter
Twitter is a conversational social media tool, but it should also be leveraged as an RSS feed of sorts for your blog content.  Use compelling copy and a shortened link to your blog post to drive traffic back to your blog.  As long as it is relevant to your audience, you can post about your blog posts more than once in a day, and also link back to older content, which also boosts SEO for your blog.

4. Pinterest
The social media community Pinterest is not only a great way to share on-brand visual content, but also to link back to your blog posts and to boost SEO as a result.  To encourage repins, likes and comments on Pinterest, use the most compelling imagery from your blog post and use popular tags to encourage discovery.

5. LinkedIn
LinkedIn is not only a great way to build your professional network and contacts, but a great way to broadcast blog posts to your professional peers.  Since the social media channel also has great SEO authority, linking out to your blog posts through LinkedIn broadcasts will also build good SEO ranking for your blog.

Source : heartifb.com/2013/07/29/5-social-media-tips-to-boost-your-seo/

Orlando Local Search Engine Optimization | “Flashy vs. Simple Websites: Does One Lead To Better SEO? “

Source      : searchenginejournal.com
By              : Amanda DiSilvestro
Category  : Best Orlando SEO Company , Orlando Local Search Engine Optimization

Best Orlando SEO Company

Best Orlando SEO Company

It’s easy to get carried away when creating your website because A). Creating a website is fun, and B). There are tons of different options available when it comes to customizing your site. However, it’s important to make sure that you don’t go overboard and create something confusing and overpowering. If your website is too complicated, you run the risk of scaring off readers (if the page will even load in the first place. If that isn’t enough to get you to stop downloading all of those plugins and upload those photos, consider your SEO. Simple websites often lead to better SEO.

Why Simple Websites Offer Greater SEO Benefits
When you have less to worry about on your website, it’s probably easier for you as a Webmaster to manage your SEO efforts and really make things happen. Aside from just having more time and thinking about other SEO factors you could perform, however, Google actually finds it easier overall to crawl simpler websites.

There are essentially two main reasons that simple websites fair better in the SEO game than the complicated ones:
Google Can’t Keep Up. Putting your actual SEO efforts aside, Google bots are not necessarily keeping up with all of the latest design and display technology. It’s hard to believe that Google would be behind on anything, but the truth is that this isn’t the first thing Google has on its mind. Their ability to understand and then crawl all of these new things just isn’t as fast as the rate at which they are developing. Google Outlook on Big Brands. Google oftentimes will make changes because big brands figure a way around their system or they are not earning the rankings Google things they deserve because they are so popular. Michael Gray wrote about this topic in an article posted on his SEO website, Gray Wolf SEO and explained that when Google makes adjustments to their algorithm, it is us (the Webmasters) who will need to adapt. In the latest case, this means making websites similar.

As discussed above, Gray noted that the latest case of big brands getting their way dealt with none other than the infamous Apple. Here he discussed the recent case that sparked this discussion: Apple Case. As we all know, Apple is one of the biggest brands and has some of the best visibility on Google. However, it wasn’t long ago that Google was having a hard time crawling Apple’s website, which led to direct links to apps missing from Google SERPs. This left a lot of people scratching their heads, and once the issue was fixed; it sparked the debate of simple vs. complicated websites. What actually qualifies as a “simple” website is up for debate, but it certainly doesn’t mean that your website has to be void of color or cool fonts or quality graphics. A general rule of thumb is to make sure you’re not taking too many risks when it comes to the pages where customers can really convert. On your other pages, just use your best judgment (Hint: Tons of videos and fancy flash players might be a bit much).

Read more : searchenginejournal.com/flashy-vs-simple-websites-one-lead-better-seo/72299/#SMKYvvt5VSXrptfi.99