Small Business SEO Orlando | “Google Wants Your Content To Be Faster”

Source     : Brafton
By              : Brafton Editorial
Category : Small Business SEO Orlando, Best Orlando SEO Company

Marketers have been warned that site speed is going to become more important for user experience, and thus, search rankings. Now, Google is delivering on that promise with the introduction of Speed Suggestions content analytics reports. Marketers can see where their sites are lagging and identify solutions to speed it up a little. “Users prefer fast sites. And businesses benefit from it,” wrote Google Analytics Team member Chen Xiao the official blog post announcing the update.

Before marketers resign to the idea that Google is constantly making it harder for them to reach SEO goals, they must take a step back and see that the search engine is leading by example. Google recently introduction of the <a ping> attribute that sped up mobile content delivery by around 200 to 400 milliseconds. But the search engine isn’t alone in its efforts to pick up the pace. Mobile web access speed has increased 30 percent over the past year. More, this tool follows the 2011 release of Page Speed Online, which similarly offered marketers insights on how speed impacted search rankings.  Using the new reports, marketers determine how quickly their web content displays in the Overview tab, and then dig into more granular data about Page Timings (which details the time it takes to load each page) and User Timings (the performance of images, videos, buttons, etc.). But the real gold mine (at least until SEOs get a handle on site speed best practices) is the Speed Suggestions portal, which offers prescriptive suggestions for decreasing load times.

Some examples from the post:

– Minifying JavaScript code because it can save bytes of data and speed up downloading, parsing and executing time. Optimizing images through compression and proper optimization to save bytes of data. Google’s Matt Cutts has come out and stated that site speed is an more important ranking signal, and brands that want to assume higher SERP positions should find ways to give shrink load times. It’s crucial that marketers remember we’re living in a fast-paced world that calls for real-time responsiveness even when it comes to content distribution.

Site : brafton.com/news/seo-update-google-wants-your-content-to-be-faster

Small Business SEO- Orlando | “Content Marketing and SEO: Proceed With Caution”

Source      : entrepreneur.com
By              : Ian Lurie
Category  : Small Business SEO- Orlando, Best Orlando SEO Company

Q: What are the best tools to measure the SEO impact of content marketing?
-Meagan French
San Francisco

A: Many publications and businesses employ content marketing as a way to reach people. By utilizing this format, brands can create actual useful content for readers. Blog posts on company websites, video campaigns and e-books all fall under this umbrella. This strategy is often a more effective method of reaching people vs. splashing ad content all over a web site. Naturally most businesses want to track the search engine optimization (SEO) impact of content marketing because they see content marketing as primarily a SEO tactic. Write great stuff and you’ll garner links. Write relevant stuff and you’ll make your site more relevant, too. This strategy of producing quality content can be costly and businesses want to make sure investing in this format pays off. Most companies therefore want to track return on investment (ROI) in terms of SEO gains. As for your question, it is a bit loaded. I’m going to answer it and then explain why this may not be the right way to look at content.

Measuring the impact on SEO
You have a several options to measure the impact and ROI. We usually use a combination of the following:

1. Look at organic traffic. Tracking traffic to your content from organic search over time is the most accurate measure. Any analytics package, like Google Analytics, will do this by looking to see where people are coming from.

2. Track rankings. Companies can look at where their site shows up in a search result for a relevant phrase. There are several great tools like Advanced Web Ranking, AuthorityLabs and Moz, which all let you keep track of rankings over time. If your rankings suddenly rise for topics featured in a specific piece of content, it’s a safe bet there’s a connection.

3. Utilize Term Frequency Inverse Document Frequency.  Also knows as TFIDF, this formula allows businesses to measure keyword relevance of pages within the larger structure of a site. For example, if your new piece of content uses the phrase “running shoes,” you can measure the frequency of the term on that one page. TFIDF can also measure how relevant this page will appear for a particular phrase against the larger context of the web site. This technique may provide a hint of how you’re impacting your site’s key phrase-relevance as you add new content. That being said, search engines don’t publish their algorithms, so we’ll never know for certain just how useful TFIDF really is.

4. Gain authority. Great content attracts social media shares and links. Those are pure gold, no matter how Google changes their ranking algorithm. So track those links, either by watching referrers in your analytics software or using one of the link tracking tools out on the market. Moz.com, Majestic SEO and Ahrefs are great.

5. Build from the ground up. Seems ambitious, but businesses can build their own tool to pull together social media shares, organic search visits, links and TFIDF of each piece of content. It’s not easy — you’ll need a professional developer to do it — but if you take the time to build a tool like this, it’ll pay off in the long term.

But all of this comes with a major caveat:

Content marketing isn’t an SEO tactic
Content marketing really shouldn’t be considered a SEO tactic. SEO is the outcome of a fantastic web strategy — from infrastructure to user interface design to content. It’s not driven by one particular tactic, so treating content as a route to higher rankings is dangerous. One reason being is for content marketing to even work, exceptional content is required. There are millions of poorly-written, keyword-stuffed articles hanging off web sites out there, which gets lost in the noise and search engines will (at best) ignore it.  Google’s Panda update actually ranks sites based on overall content quality. When Google rolled out this update, many major sites that had relied on “content farms” for rankings saw their high standings vanish.

Content marketing should actually be considered its own marketing strategy. It brings you those potential customers long before they’re ready to buy and helps them remember you. It grows your audience via social media, increases the chances of media mentions and targets specific audiences that are hard to reach. Yes, it can help with SEO by attracting citations (like links) and building relevance, but it does a great deal more, impacting almost every marketing tactic. Don’t approach content marketing as purely an SEO tactic. Account for its broad effect on your marketing strategy, and you’ll get better business – and SEO – results.

Source :: entrepreneur.com/article/229458

Best Orlando SEO Company | “Chrome Extends Support For XP Users Until April 2015”

Source       : techcrunch.com
By              : Frederic Lardinois
Category  :  Small Business SEO- Orlando, Best Orlando SEO Company

Best Orlando SEO Company

Best Orlando SEO Company

Microsoft is finally ending all extended support for Windows XP on April 8, 2014, five years after it ended mainstream support. After that, the 12-year-old operating system will not receive any new security updates and its users will be left to fend for themselves. As Google announced today, however, it will provide support for Chrome users on XP until at least a year after Microsoft’s own support ends.

Browser bugs, Google argues, are often an easy way for malware to infect computers and with XP not getting any security updates anymore after next April, chances are it will become an even larger playground for hackers who want to exploit its vulnerabilities.

Millions of Chrome users and plenty of large organizations, Google says, are still using XP today “and may have trouble migrating.” That number continues to slowly shrink, but there is no reason to believe that XP’s 31% global market share is going to start dropping rapidly after next April. Microsoft itself, it’s worth noting, decided to cut support for Internet Explorer on Windows XP after the launch of IE8. None of the more modern versions of IE run on XP (and there are a variety of technical reasons for this) and because of this, IE8 remains one of the most popular browsers on the market today.

Source : techcrunch.com/2013/10/16/chrome-extends-support-for-xp-users-until-april-2015/

Small Business SEO- Orlando | “Web Served, The finale: Congrats, You Have A Web Server! What’s Next?

Source       : arstechnica.com
By              : Lee Hutchinson
Category  : Small Business SEO- Orlando, Best Orlando SEO Company

Welcome, dear readers, to the final piece in our long-running “Web Served” series. Starting last November, Ars has been helping to shed light on the fun world of DIY Web hosting—we started with setting up Nginx on Ubuntu, and we’ve progressed to advanced application hosting with PHP and even Node.js. Along the way we’ve struggled with the command line and probably cursed at typos in config files. We’ve felt the incredible triumph of a simple “success” log file message and the crushing defeat of an error that appears to be happening for absolutely no reason. If you’ve stuck with us for the entire spread of articles, you’ve got a full-featured Web server capable of safely and quickly serving pages and running a wide range of awesome applications. Congratulations are in order—good job!

At this point you’ve got a functional Nginx Web server that’s configured with an eye toward speed and security. You’ve got it configured with SSL/TLS, (maybe) have some official certificates, and can serve data encrypted. You’ve got PHP set up along with the MySQL-compatible MariaDB, so you can handle serving most popular Web applications. Speaking of applications, you also probably have a WordPress blog, a Vanilla forum, and maybe even your own MediaWiki wiki. But there is so much more out there beyond simple PHP applications! We cracked that door open a bit in Web Served 8, where we set up Node.js and Redis in order to get Etherpad up and running. That’s just one of a huge multitude of non-PHP Web applications. If you’re like me, setting all this stuff up just gets you excited about the next big thing you can do with the server—setting up a new Web application and seeing it work correctly is addictive. What else is out there that you can play with beyond forums and wikis? What new cool stuff can we do? Strap in. We’re going to hit a whole bunch of stuff. This time, rather than walk you through the details, you’ll be on your own for the detailed setup instructions. Don’t worry—if you’ve come this far, you can go a little farther. You’re ready.
Charts, graphs, and stats

We’ve set up a whole lot of stuff over the past eight articles, but we haven’t focused much at all on the monitoring and reporting side of things. It’s one thing to have your Web server happily spitting out pages to anyone who visits, but how do you get a handle on who’s actually doing the visiting? Modern Web analytics is a highly refined science, and there are tons of vendors that will help you get a handle on who your visitors are and what they’re looking at on your site. The most prominent analytics tool is the aptly named Google Analytics. It’s both highly functional and free. You sign up for an account, tell Google some basic information about your site, and you’re given a tracking code—a snippet of JavaScript that you embed in each of your website’s pages. When visitors browse your site, the code is downloaded by their browsers, and their own browsers report back to Google what actions they’re taking. Google then aggregates the data in nice charts and graphs. Google’s offering is free and it works very well, but it comes with the obvious downside of you not being in control of your tracking results. You’re leaning on Google to host the analytics service, and you’re also turning all of your data over to Google for it to use (remember the old adage that if an Internet service is free to you, you’re probably not the service’s real customer).

Piwik for self-hosted analytics

There are alternatives to Google Analytics, and in the DIY spirit of “Web Served,” I recommend downloading and setting up one of those alternatives—specifically, Piwik. Piwik is an open source analytics application that uses your server’s existing PHP and MySQL/MariaDB capabilities to deliver a very Google Analytics-style experience, with the huge bonus of leaving you in control of your data. All of the analytics collected remain on your own server in your own database. Piwik has good documentation for self-hosting installation. It requires PHP and MySQL (or MariaDB, like we’re using). It needs to have its own database set up, just like most Web apps require. It’s best to give it its own unique database credentials which only have privileges on its own database—same as we’ve done for the other Web apps we’ve set up in this series. Once installed, Piwik will generate its own JavaScript tracking code for you to insert into your webpages, just like Google Analytics. It’s also a good idea to take a look at Piwik’s privacy options—Piwik includes the ability to honor a browser’s “Do not track” option as well as the ability to anonymize user IP addresses. Once you’re set up and running and you’ve stuffed your tracking code into your pages, you can sit back and watch the numbers start to roll in. Piwik will tell you what websites you’re getting visitors from and what search engine queries are leading visitors to your site (well, sort of—Google doesn’t report search referral terms on logged in Google account users, so this functionality is rapidly losing usefulness). It can break down your traffic reporting by periods of time, by pages, by sources, or by any number of other factors.

Read Full Article : arstechnica.com/information-technology/2013/10/web-served-the-finale-congrats-you-have-a-web-server-whats-next/