Best Orlando SEO Company | “Don’t Believe The hype: Google+ Does Not Mean Great SEO”

Source      : E-consultancy
By              : Henry Elliss
Category  : Local SEO Services, Best Orlando SEO Company

Yesterday, I had a rather heated debate with a fellow online marketer, on one of the most popular topics within SEO at the moment: Namely, the impact of Google+ (and its +1s) on search rankings – or lack of, to be more precise.  Let me start this post with a couple of caveats. First up, whilst I’m very much on record as not being a fan of Google+ (I *may* have called it ‘The King’s New Clothes of Social Networking’ a few times) my opinion about the topic in question is entirely unrelated to this.

I may not be a fan, but I certainly recognise the impressive offering Google have developed in the fight against Facebook. I have a Google Plus profile, I encourage our clients to use it too and I pop on there at least once a week to see what’s what. Secondly, and this one goes without saying I suppose,  this post is based on my opinion. But frankly, most of the opposing arguments are also based on opinion. Search all you might (‘scuse the pun), there is almost no plausible or credible proof that +1s have any impact on SERPs or search visibility.

Whilst I firmly believe that, I should also point out what I am not saying. I’m not saying brands (or webmasters) shouldn’t have Google+ profiles. Far from it, as the branded-search coverage alone makes this worthwhile. After all, who doesn’t want a little extra Google real estate when people search your brand? I’m also not saying that Google doesn’t factor ‘social signals’ in to search rankings. Far from it, as I’ve long been an advocate of the integration of Search and Social, and can give you plenty of examples of when the two have worked together to give a better result. Finally, I’m not saying that you shouldn’t keep a close eye on how Google develops Plus or +1s in the algorithm in future. What I am saying is that you shouldn’t let passionate or argumentative SEOs convince you that Google+ should be a key part of your site’s strategy. Sadly, this is exactly what I see happening far too much. As a blogger myself (I’m one of the dreaded ‘dad bloggers’ in my spare time!) I’m a member of a number of blogging communities, where my fellow bloggers and I can discuss our plans, opinions, tactics and ideas.

Not a week goes by without one of them reporting that they’ve been told (or they’ve read) that Google+ needs to be central to their strategy, sometimes even going as so far as to say they shouldn’t bother with any other social networks in their social strategy.  Upon further research, very few of these blog posts, slideshares or stories ever actually include any evidence or facts. They’re essentially hearsay and opinion painted as fact. Get into an argument with one of these passionate writers and you’ll be told things like “Everyone says it, it must be true” and “Prove it doesn’t make a difference!”

The second of these comebacks is baffling to me. As somebody saying it doesn’t have an impact, surely the impetus isn’t on me to provide proof. That would be like asking an Atheist to ‘prove’ that there isn’t a God: can you ever truly prove something doesn’t exist? No, you can’t. As a hardy sceptic (and a casual atheist) I take the same view of Google+ as I do to God: prove it to me categorically and I’ll take you seriously.

Of course, I wouldn’t be any better than them if I didn’t provide any proof of my own. And what better proof than Google itself?
The evidence against… Despite the fact that Google probably benefits massively from this argument (after all, marketers are telling anybody who will listen that they need to use Google+ more, what isn’t there to love for Google in that?) it has actually been very open and honest about this.

Just last week at PubCon in Las Vegas, Matt Cutts explained that social signals like Likes, retweets and +1s will have no short-term impact on your search performance. They won’t help you rank better, in other words. While he did say that a long-term haul of these social signals ‘could’ have an impact on your influence, the fact remains that Cutts clearly stated social signals from Facebook and Twitter would be just as likely to have this affect as +1s. In other words, Google+ doesn’t need to be the central hub of your social strategy. There have also been a number of third party studies looking into the effects of Google Plus on rankings.  This one, by Cyrus Shepard on, finds a strong correlation between +1s and rankings though, as the author says, it doesn’t constitute proof in itself. Also, this study reported on Search Engine Land can find no evidence that G+ means better rankings. Google Plus isn’t big enough to use as a ranking signal , And let’s face it, in all honesty, how could Google hope to maintain a respectable and competitive search engine if it took data from what is undoubtedly still a very small social network?

Google claims to have almost 250m ‘active’ users – compared to Facebook’s 1bn+ (though how it defines ‘active’ is clearly very debatable), but even the most anecdotal of evidence will tell you that Google+ is used by only a small proportion of users. Take my own Facebook friend list for instance. I’ve spent some time working out how many of my 700+ Facebook friends are also active on Google+. By basic logic alone, you’d assume it must be at least 150 – if not 200. But how many of them are actually active on Google+? My best estimate said no more than 20, and I’m being quite generous in my definition of active there. The simple truth is, very few people are using Google+ in any great capacity at the moment, so Google would be utterly bonkers to make data from it anything but the tiniest, inconsequential factor in search rankings. And if anybody tells you otherwise, ask them for proof. And I mean proper proof – not signed-in, short-term boosts – I mean long-term, available to all ranking changes which will have actual impacts on the average webmaster.

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Local SEO Services | “Lenovo Announces “Convertible” Yoga Tablets With 18-Hour Battery Life”

Source       : News Lenovo
By                : Brandon Hill (Blog)
Category   : Local SEO Services, Orlando Local SEO

Lenovo’s new 8″ and 10″ Android tablets feature three operating modes- That tablet wars are starting to heat up. In the past few weeks, we’ve seen a couple of fresh Windows 8.1-based tablets enter the market along with second generation. Surface 2 and Surface Pro 2 tablets. We’ve even seen a Windows RT-based entry from Nokia along with the new iPad Air and iPad mini with Retina Display from Apple. Now it’s Lenovo’s turn (again), and the hardware maker is looking to turn a few heads with its new Yoga Tablet. The Yoga Tablet lives up to its namesake by including three modes of operation:

Hold Mode: Makes it easier to handle the device when reading, making the device more akin to holding a magazine or a book.

Stand Mode: By rotating the cylindrical portion of the tablet’s body, a stand pops out that provides an adjustable viewing angle from 110 degrees to 135 degrees. This mode is beneficial when watching movies or interacting with the tablet on a hard surface.

Tilt Mode: In this mode, the Yoga Tablet can be placed on a desk to allow for easier typing, internet surfing, and playing games. Under the hood, the Yoga Tablet packs in a 1.2GHz Cortex-A7-derived quad-core processor, 1GB of RAM, and your choice of either 16GB or 32GB of onboard storage (a microSD slot is included for additional storage expansion). Other features include 5MP rear camera, a front-facing camera, and optional 3G connectivity. Unfortunately, the Android-based tablets — which are available in 8” and 10” varieties — only come with a 1280×800 display. Also, the Android 4.2.2 operating system is a step behind Google’s most recent offerings.

The Yoga Tablet weighs in a 1.35 pounds for the 10” model, and a 0.88 pounds for the 8” model. Both are good for up to 18 hours of battery life. The Yoga Tablets will be available on October 30, with the 8” model going for $249 and the 10” model coming in a $299.

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Local SEO Search Orlando | “Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools”

Source      : searchenginewatch
By               : Amanda DiSilvestro
Category  : Local SEO Search Orlando, Orlando Local Search Engine Optimization

Webmaster Tools offerings from both Google and Bing can offer a wealth of insight to business owners. In order to get the whole spectrum of insights, marketers must learn just what they can do with both Google and Bing Webmaster tools. Using both together allows you greater insight into the factors contributing to the success—or lack thereof—of your SEO strategy. Internet Marketing Ninjas COO Chris Boggs and Grant Simmons, director of SEO and social product at The Search Agency, shared their advice on better integrating data from Google Webmaster and Bing Webmaster Tools earlier this year at SES San Francisco.

Google Webmaster Tools: Proactively Monitor and Have a Plan in Place to React (P.R.E.P.A.R.E).Internet Marketing Ninjas COO/CMO and SEMPO Chairman Chris Boggs started the presentation with the topic everyone really wanted to hear: Google Webmaster Tools (GWT). He started with SEO diagnostic principles and explained that you need to be both proactive and reactive when monitoring SEO. Marketers need to have a plan as well as the ability to manage from a reactive perspective, he said. If you come across something in your diagnoses, your analytics are going to be a good second opinion. Without tools, it’s just a guessing game.

Once you have this in mind, you can start digging into GWT by focusing on a few things first:

1. Quick Barometers

Boggs referred to the “Brand 7 Pack” as a company’s homepage and six sitelinks that appear in search results. If you don’t have seven, you have an SEO problem, he said. Your social entities such as Google+ should also be ranking, with your titles to be clear and easy to understand. If you want to see what your domain looks like from Google’s perspective and see the cleanliness of your page titles, type in “site:” and then your domain name without the “www.” Below is a screenshot of a website with a good 7 pack:  You can then go to your Webmaster Tools account to diagnose any problems you may see and determine exactly where the problem lies and how to fix it. From a reactive mode perspective, look at your analytics and verify. It’s very important for SEOs to live by this mantra. Webmaster Tools isn’t something to take for granted. Have an agency or consultant monitor the findings in GWT and relay information to design, development, and marketing teams.

2. HTML Improvements

Visit the HTML Improvements category to determine if your titles and descriptions look bad on a Google SERP. You can see if Google agrees, then click on anything with blue writing to learn more about the problem. Boggs was asked after the presentation what tool might get users in trouble if they don’t understand it, and this was his answer. He explained that almost every site is going to have some duplicate descriptions and titles, so he wouldn’t try to get that number down to zero. You don’t need to remove every single warning from GWT. How to Find the Tool: Located under Search Appearance.

3. Sitelinks

You can visit the sitelinks tab to demote a certain sitelink (one of the links under your company homepage shown on a search results page like in the screenshot above). Google is going to automatically generate links to appear as your sitelinks, but you can tell Google if you don’t want something there. How to Find the Tool: Located under Search Appearance.

4. Search Queries

Here, you can look at the top pages as well as the top queries for your site. Most people will just take the default information, but Boggs stressed that there are tabs for a reason. Look at the top queries as well as use those “more” tabs to get more information. How to Find the Tool: Located under Search Traffic.

5. Links

You can click on “links to your site” to get a full list of those linking back the most, but the tool that many forget to use is the “internal links” tool. Internal links are very important; Boggs explained it’s worth the time to go through and look at the number of these internal links and then download the table so you can really slice it and dice it. How to Find the Tools: Located under Search Traffic.

6. Manual Actions and Malware

With this tool, no news is good news. If you get a manual action warning, it means you need to do something that is probably substantial in order to keep your rankings where they are. Malware is also something you can look into which is another place you don’t want to see anything. How to Find the Tool: Find manual Action under Search Traffic, Malware under Crawl.

7. Index Status

If your page index is 10x, you might have a problem. The advanced tab here gives you a much better look at that data.
How to Find the Tool: Located under Google Index.

8. Content Keywords

What you want to look for here are the words you are using in your content. You don’t want to see a lot of “here” or promotional phrases. Identify where your gaps are or where you have too much content. How to Find the Tool: Located under Google Index.

9. Crawl Errors

Google now has a feature phone tab to help you with crawl errors. You have to understand any crawl errors that might occur and remember that you should provide data that is very specific to mobile, as well. You can also take a look at your crawl stats, which means the time spent downloading, and make sure there is no spike.
How to Find the Tools: Both located under Crawl.

Finally, Boggs explained that Google Webmasters Tools should be thought of proactively by pairing it with Google Analytics. What kinds of things is GWT telling you when it comes to your analytics and how that data is affected? Consider this screenshot from Boggs’ presentation:
In the end, Boggs explained that expertise is knowing the most basic things about SEO and doing them repeatedly, perfectly, every time. You’re going to come across situations where there are a lot of hooks and changes in the algorithm. Something someone might have done one to five years ago could be a very bad move now. That’s part of the game.

Bing Webmaster Tools: Bing Stands for “Bing Is Not Google”

Director of SEO and Social Product at The Search Agency, Grant Simmonsbegan his presentation with the quote “Bing stands for Bing is not Google,” and the laughter amongst the marketers and SEOs just about said it all. It’s true; Bing is often not taken as seriously as Google because it just isn’t as popular, yet Bing Webmaster Tools (BWT) does offer some good insights that Google does not.
Once you’re signed upand logged in, consider the top things that you should look at first to really get a handle on BWT:

1. Dashboard

You want to make sure that pages you think you have are the ones the Bing has indexed. If that number isn’t what you expected, ask yourself a few questions: Are they crawling my site frequently? Am I not updating my site? These are all quick things you can see right from the dashboard, and you can even look at search keywords to see how people are finding you.
Quick Fact: Bing doesn’t use Google Analytics.

2. Diagnostic Tools

The diagnostic tools category is comprised of 7 subcategories: keyword research, link explorer, fetch as Bingbot, markup validator, SEO analyzer, verify Bingbot, and site move.
How to Find the Tool: This is a category all on its own!

3. SEO Analyzer

This tool works great when analyzing just one URL. You simply type in the URL and hit “Analyze” to get an overview of the SEO connected with that URL on the right hand side of the page. The tool will highlight any issue your site is having on the page; if you click on that highlighted section, Bing will give you the Bing best practice so you can make improvements.
How to Find the Tool: Located under Diagnostics & Tools.

4. SEO Reports

This tool shares a look at what is going on with your whole site (as opposed to just one URL). You will get a list of SEO suggestions and information about the severity of your issue, as well as a list of links associated with that particular error. The tool runs automatically every other week for all of the sites you have verified with BWT (so not your competitor’s sites).
How to Find the Tool: Located under Reports & Data.

5. Link Explorer

You can run this tool on any website to get an overview of the top links associated with that site (only the top links, however, which is considered one of the limitations of the tool). Export the links into an Excel spreadsheet and then slice and dice the information as you’d like.
How to Find the Tool: Located under Diagnostics & Tools.

6. Inbound Links

Link Explorer is probably one of the more popular tools when it comes to BWT, so it’s certainly worth mentioning. However, according to Simmons, Inbound Links is a better tool that doesn’t have as many limitations. This tool will show you trends over time so you can really see if there is value on deep page links. You can see up to 20,000 links, as well as the anchor text used, with the ability to export.
How to Find the Tool: Located under Reports & Data.

7. Crawl Information

It’s important to remember that the Bing bots are different than the Google bots, and the crawl information tool can help give you insight. From a high level, Simmons explained that when the tool gives you the stats, you should be looking at the challenges you might have from the migration you did last year. Are your 301s still in place? Are they still driving traffic? From the 302 pages, should they be made permanent? It’s also a good idea to look at the last time your site was crawled. If it’s been a while, remember Bing likes fresh content and you may need to make some updates. Again, this information is exportable.

How to Find the Tool: Located under Reports & Data.

8. Index Explorer

Simmons said this is one of the coolest things found in BWT, one reason being that Google doesn’t really have anything like it. You can see stats for a particular page, which can be good to see based on a subdirectory or section of your site. The tool has great filters and offers an awesome visual representation of crawled and indexed pages.

How to Find the Tool: Located under Reports & Data.

Of course, there is a lot more to BWT than just the eight features listed above, including the keyword research tool, geo targeting, disavow tool (they were the first to offer this), and crawl control. Their features are very comparable to Google, they have excellent navigation and even a few extra capabilities. Simmons concluded the presentation by saying that we should really focus on BWT to make a difference.

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Local SEO Services – Orlando | “How Google Updates Will Prompt SEO Strategy Changes”

Source    :
By            : Nestor E. Arellano
Category  : Local SEO Services, Orlando Local SEO

Web site operators will have to recalibrate their search engine optimization strategies as the impact of three recent big updates issued by Google Inc. begin to kick in.  The upgrades include: Google Hummingbird; the encryption of all search data; and the shift to a new Keyword Planner tool. These three changes accentuate the increasing significance of: Optimizing for natural language and mobile search; avoiding emphasis on keywords for SEO; and regularly publishing high-quality content. These changes make it more important for firms to develop a solid content marketing strategy, according to Jayson DeMers, founder of SEO and social media services company AudienceBloom.

Here’s how the updates will impact existing SEO practices:

Hummingbird – Google called its reworked search engine algorithm Hummingbird because the company says its “fast and precise.” According to DeMers the upgrade does a better job at understanding the intent of long-tail search queries (queries that include more than a few words) as well as spoken and natural language search queries (like questions asked by users on their smart phones). For example if a user asked: What’s the closest place to buy an iPhone 5s to my home? a traditional search engine might focus on the words “buy” and “iPhone 5s.” Hummingbird will like understand better the actual location of the users home (if the user shared that with Google) and that “place” means an actual brick-and-mortar store, said Danny Sullivan of online technology publication Search Engine Land. He said Hummingbird goes beyond finding Web pages with matching words.

Google’s SEO dictum of original, high-quality content remains, but this could mean that the Google will be looking for content and Web sites that deliver better mobile experienced, said DeMers. This means companies need to up their mobile content game, he said.

Content is still king, said Adam Stetzer writer for search engine online publication Search Engine Watch, but it is important for Web site to be able to answer specific questions because Hummingbird is good at matching long-tail queries. Search data encryption – Except for clicks on Google AdWords, Google is also now encrypting all search query data. This means that keywords typed in a Google query are protected by SSL encryption even if the user is not signed into their Google account. This move could be to block spying but some SEO experts also believe that Google is now curtailing access to its free data about keywords and encouraging SEO professionals to take out paid AdWords campaign instead. Before the move Google Analytics showed the number of visits each keyword or search phrase received in a site during a certain period of time; percentage of new visits resulting from the keyword phrase; bounce rate and other data.

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Small Business SEO- Orlando | “Content Marketing and SEO: Proceed With Caution”

Source      :
By              : Ian Lurie
Category  : Small Business SEO- Orlando, Best Orlando SEO Company

Q: What are the best tools to measure the SEO impact of content marketing?
-Meagan French
San Francisco

A: Many publications and businesses employ content marketing as a way to reach people. By utilizing this format, brands can create actual useful content for readers. Blog posts on company websites, video campaigns and e-books all fall under this umbrella. This strategy is often a more effective method of reaching people vs. splashing ad content all over a web site. Naturally most businesses want to track the search engine optimization (SEO) impact of content marketing because they see content marketing as primarily a SEO tactic. Write great stuff and you’ll garner links. Write relevant stuff and you’ll make your site more relevant, too. This strategy of producing quality content can be costly and businesses want to make sure investing in this format pays off. Most companies therefore want to track return on investment (ROI) in terms of SEO gains. As for your question, it is a bit loaded. I’m going to answer it and then explain why this may not be the right way to look at content.

Measuring the impact on SEO
You have a several options to measure the impact and ROI. We usually use a combination of the following:

1. Look at organic traffic. Tracking traffic to your content from organic search over time is the most accurate measure. Any analytics package, like Google Analytics, will do this by looking to see where people are coming from.

2. Track rankings. Companies can look at where their site shows up in a search result for a relevant phrase. There are several great tools like Advanced Web Ranking, AuthorityLabs and Moz, which all let you keep track of rankings over time. If your rankings suddenly rise for topics featured in a specific piece of content, it’s a safe bet there’s a connection.

3. Utilize Term Frequency Inverse Document Frequency.  Also knows as TFIDF, this formula allows businesses to measure keyword relevance of pages within the larger structure of a site. For example, if your new piece of content uses the phrase “running shoes,” you can measure the frequency of the term on that one page. TFIDF can also measure how relevant this page will appear for a particular phrase against the larger context of the web site. This technique may provide a hint of how you’re impacting your site’s key phrase-relevance as you add new content. That being said, search engines don’t publish their algorithms, so we’ll never know for certain just how useful TFIDF really is.

4. Gain authority. Great content attracts social media shares and links. Those are pure gold, no matter how Google changes their ranking algorithm. So track those links, either by watching referrers in your analytics software or using one of the link tracking tools out on the market., Majestic SEO and Ahrefs are great.

5. Build from the ground up. Seems ambitious, but businesses can build their own tool to pull together social media shares, organic search visits, links and TFIDF of each piece of content. It’s not easy — you’ll need a professional developer to do it — but if you take the time to build a tool like this, it’ll pay off in the long term.

But all of this comes with a major caveat:

Content marketing isn’t an SEO tactic
Content marketing really shouldn’t be considered a SEO tactic. SEO is the outcome of a fantastic web strategy — from infrastructure to user interface design to content. It’s not driven by one particular tactic, so treating content as a route to higher rankings is dangerous. One reason being is for content marketing to even work, exceptional content is required. There are millions of poorly-written, keyword-stuffed articles hanging off web sites out there, which gets lost in the noise and search engines will (at best) ignore it.  Google’s Panda update actually ranks sites based on overall content quality. When Google rolled out this update, many major sites that had relied on “content farms” for rankings saw their high standings vanish.

Content marketing should actually be considered its own marketing strategy. It brings you those potential customers long before they’re ready to buy and helps them remember you. It grows your audience via social media, increases the chances of media mentions and targets specific audiences that are hard to reach. Yes, it can help with SEO by attracting citations (like links) and building relevance, but it does a great deal more, impacting almost every marketing tactic. Don’t approach content marketing as purely an SEO tactic. Account for its broad effect on your marketing strategy, and you’ll get better business – and SEO – results.

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Local SEO Search Orlando | “6 Major Google Changes Reveal The Future Of SEO”

Source       :
By               : Eric Enge
Category   : Local SEO Search Orlando, Orlando Local Search Engine Optimization

The last few weeks have been amazing. Google has made some big changes and they are all part of a longer term strategy that has many components. In short, Google is doing a brilliant job of pushing people away from tactical SEO behavior and toward a more strategic approach. You could argue that “tactical SEO is dead”, but that’s not quite right. And don’t run around saying “SEO is dead” because that is far from the truth, and I might just scream at you. Instead, let’s take a few steps back and understand the big picture. Here’s a look at the major developments, some of Google’s initiatives driving this change, and the overall impact these changes will have on SEO.

1. ‘(Not Provided)’
Google made the move to make all organic searches secure starting September 23. This means we’ve lost the ability to get keyword data for users arriving to our websites from Google search. Losing Google keyword data is sad for a number of reasons. This impacts publishers in many ways, including losing a valuable tool for understanding what the intent of customers that come to their site, for conversion optimization, and much more.  For tactical SEO efforts, it just means that keywords data is harder to come by. There are ways to work around this, for now, but it just won’t be quite as simple as it used to be.

2. No PageRank Update Since February

Historically, Google has updated the PageRank numbers shown in the Google Toolbar every 3 months ago or so, but those numbers haven’t been updated since February. This means 8 months have gone by, or two updates have been skipped. In addition, Google’s Distinguished Engineer Matt Cutts has said Toolbar PageRank won’t be updated again this year, leading many to speculate that PageRank is going away. I won’t miss it because I don’t look at PageRank often and I normally don’t have a Google toolbar in my browser. However, a lot of people still use it as a crude measurement of a site’s prominence. For sites with a home page that has PageRank 7 or higher, it may in fact be reasonable to assume that the site has some chops. Correspondingly, sites with a home page that has a PageRank of 3 or lower, it is either new, or probably a low quality experience. Stuff in the middle, you just don’t know.

If Google shuts off this data flow entirely, which wouldn’t be surprising, then they will have to rely on other real world (and better) measurements instead. This would actually be better than using PageRank anyway, because Google says they don’t use it that way themselves, so why should we?

3. Hummingbird

There are a few elements to Google’s Hummingbird algorithm, announced in time for Google’s official birthday, but like Caffeine before it, this is really a major platform change. Google has built a capability to understand conversational search queries much better than before.
For example, submit a query to Google such as “show me pictures of Fenway Park”, and it does: Knowledge Graph show me pictures of Fenway Park .. Then you can follow that query with this one: “who plays there”, and you get this result: Both of these show conversational search at work (but note that the Boston Beacons folded in 1968 after just one season, so that is an error in that result – shows that they have much work to do!).

Hummingbird really changes the keyword game quite a bit. Over time, exact keyword matches will no longer be such a big deal. The impact of this algorithm is likely to be quite substantial over the next 2 or so years. Net-net, they have drastically reduced access to the raw data, and are rolling out technology that changes the way it all works at the same time!

4. Google+
OK, this one isn’t new. Google launched Google+ June 28, 2011. While it seemed to get off to a slow start initially, many argue that it has developed a lot of momentum, and is growing rapidly. The data on Google+’s market share is pretty hard to parse, but there are some clear impacts on search, such as the display of personalized results: In addition, you can also see posts from people on Google+ show up in the results too. This is true even if you perform your search in “incognito” mode:

And, while I firmly believe that a link in a Google+ share isn’t treated like a regular web link, it seems likely to me that it does have some SEO value when combined with other factors. How Google+ fits into this picture is that it was built from the ground up to be a content sharing network that helps with establishing “identities” and “semantic relevance”. It does this quite well, and in spite of what you might read in some places, there is a ton of activity in all kinds of different verticals on Google+.

5. Authorship
OK, authorship also isn’t new (launched on June 7, 2011), but it is a part of a bigger picture. Google can use this to associate new pieces of content with the person who wrote it. Over time, this data can be potentially used to measure which authors write stuff that draw a very strong response (links, social shares, +1s, comments) and give them a higher “Author Rank” (note that Google doesn’t use this term, but those of us in the industry do). We won’t delve into the specifics of how Author Rank might work now, but you can read “Want to Rank in Google? Build Your Author Rank Now” for my thoughts on ways they could look at that. That said, in the future you can imagine that Google could use this as a ranking signal for queries where more comprehensive articles are likely to be a good response. Bottom line: your personal authority matters. I also should mention Publisher Rank, the concept of building a site’s authority, which is arguably more important. Getting this payoff depends on a holistic approach to building your authority.

6. In-Depth Articles
Google announced a new feature, in-depth articles August 6. You can see an example of this here: The Google announcement included a statement that “up to 10% of users’ daily information needs involve learning about a broad topic.” That is a pretty big number, and I think over time that this feature will become a pretty big deal. Effectively, this is an entirely new type of way to rank in the SERPs. This increases the payoff from Author Rank and Publisher Rank – there is a lot to be gained by developing both of these, assuming that Google actually does make it a ranking factor at some point. Note that I wrote some thoughts on how the role of in-depth articles could evolve.
Is There a Pattern Here?

Yes, there is. The data they have taken away has been historically used by publishers to optimize their SEO efforts in a very tactical manner.
How do I get higher PageRank? What are the keywords I should optimize for? Taking these things out of the picture will reduce the focus on these types of goals. On the other side of the coin, the six major Google changes listed above are all moves that encourage more strategic behavior. Note that I didn’t bring up Google Now, which is also a really big deal too, and it’s another big piece of the Google plan, just not a major driver of the point I’m trying to make today. All of these new pieces play a role in getting people to focus on their authority, semantic relevance, and the user experience. Again, this is what Google wants.

For clarity, I’m not saying that Google designed these initiatives specifically to stop people from being tactical and make them strategic. I don’t really know that. It may simply be the case that Google operates from a frame of reference that they want to find and reward outstanding sites, pages, and authors that offer outstanding answers to user’s search queries. But the practical impact is the same. The focus now is on understanding your target users, producing great content, establishing your authority and visibility, and providing a great experience for the users of your site. Properly architecting your site so that the search engines can understand it, including using schema and related markup, addressing local search (if that is relevant to you), and work of this type still matters, too.

But, the obsession with tactical items like PageRank and keywords is going to fade away. As Google tweaks the way their service operates, and look for ways to capture new signals, they do things that naturally push you in that direction. It isn’t going to stop. Expect more of the same going forward!

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Local SEO Services – Orlando | “5 Social Media Tips To Boost Your SEO”

Source      :
By              : Deanne Yee
Category   : Local SEO Services, Orlando Local SEO

These days, leveraging social media channels to syndicate content from your blog is an important factor for boosting SEO rankings.  According to a recent study, outlets such as Facebook and Twitter are hugely important for SEO ranking.  Here are five top social media channels you should be using on a regular basis:

1. Google+
Since most people conduct online searches via Google, it only makes sense that the social media channel Google+ should be at the top of your list when thinking through links back to your blog.  Be sure to set up a profile for yourself on Google+, start building your following on the channel and posting links back to blog posts on a regular basis.  Since engagement on the channel also contributes to SEO ranking, be sure to leverage best practices such as posting something with a compelling image to boost engagement and drive up +1s and comments on your Google+ page.

2. Facebook
Another top driver for SEO rankings is Facebook – which has innately high search engine authority.  Set up a Facebook page for your blog, grow your following and be sure to post links to blog posts on the social media channel on a regular basis.  Similar to the way you should be posting on Google+, use a compelling image to drive engagement: likes, shares and comments also contribute to your SEO ranking.

3. Twitter
Twitter is a conversational social media tool, but it should also be leveraged as an RSS feed of sorts for your blog content.  Use compelling copy and a shortened link to your blog post to drive traffic back to your blog.  As long as it is relevant to your audience, you can post about your blog posts more than once in a day, and also link back to older content, which also boosts SEO for your blog.

4. Pinterest
The social media community Pinterest is not only a great way to share on-brand visual content, but also to link back to your blog posts and to boost SEO as a result.  To encourage repins, likes and comments on Pinterest, use the most compelling imagery from your blog post and use popular tags to encourage discovery.

5. LinkedIn
LinkedIn is not only a great way to build your professional network and contacts, but a great way to broadcast blog posts to your professional peers.  Since the social media channel also has great SEO authority, linking out to your blog posts through LinkedIn broadcasts will also build good SEO ranking for your blog.

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Best Orlando SEO Company | “Chrome Extends Support For XP Users Until April 2015”

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By              : Frederic Lardinois
Category  :  Small Business SEO- Orlando, Best Orlando SEO Company

Best Orlando SEO Company

Best Orlando SEO Company

Microsoft is finally ending all extended support for Windows XP on April 8, 2014, five years after it ended mainstream support. After that, the 12-year-old operating system will not receive any new security updates and its users will be left to fend for themselves. As Google announced today, however, it will provide support for Chrome users on XP until at least a year after Microsoft’s own support ends.

Browser bugs, Google argues, are often an easy way for malware to infect computers and with XP not getting any security updates anymore after next April, chances are it will become an even larger playground for hackers who want to exploit its vulnerabilities.

Millions of Chrome users and plenty of large organizations, Google says, are still using XP today “and may have trouble migrating.” That number continues to slowly shrink, but there is no reason to believe that XP’s 31% global market share is going to start dropping rapidly after next April. Microsoft itself, it’s worth noting, decided to cut support for Internet Explorer on Windows XP after the launch of IE8. None of the more modern versions of IE run on XP (and there are a variety of technical reasons for this) and because of this, IE8 remains one of the most popular browsers on the market today.

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Local SEO Search Orlando | “Autotrader On Integrating SEO, PPC And Social”

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By             : Ben Davis
Category  : Local SEO Search Orlando, Orlando Local Search Engine Optimization

Organic search is pretty vital for any business, PPC ads are increasingly clicked on by a higher proportion of searchers, and with Google Hummingbird, social is likely to become more important for long tail search results. Anthony Robinson, Head of SEO at Razsor, Auto Trader’s search and web design arm, talked us through how these three disciplines should be seen in the round. First off, Anthony encouraged us to think of the tangible differences between Google and Facebook. Tangible in the sense of how users input queries into each.

Google, though it serves more contextual results, is used for plain searches for information whereas users will turn to Facebook if they want to spend time looking for friends’ recommendation, perhaps from friends who live a certain part of the world.Despite the differences between Facebook and Google, and the fact they often seem siloed, Anthony argued we need to break down the digital rivalry. Planners need to work across multiple platforms and the lessons from each should be shared around. Part of sharing insights across SEO, PPC and social is making sure every role in your team feels like they are part of the overall strategy. Using PPC keyword data to create organic content and to optimist landing pages is important, as is increasing the authority of content via social media. Refining and reiterating AdWords copy also continues in the background. Being reactive with PPC and social will help Autotrader to be first in the market when it comes to new models of cars.

Some brands are moving away from ad spend
Anthony gave Ford and Mercedes as examples of leading lights in the automotive sector. Mercedes are moving towards making content instead of buying ads. The Mercedes site’s performance in the SERPs hints at a link profile that’s twenty times bigger than that found in actuality. So how can Mercedes’s effectively outperform its link profile? Through social media activity around its content.

Where in the tail?
Anthony acknowledged that motor they can’t always compete with car manufacturers when optimising for brand names in organic search. Midtail search terms are more important. At the longer end of the tail, social targeting is important. This is often for contextual search terms such as ‘where can I buy a ford?’.Social is an area that SEO managers have control over. Whilst you can’t do anything about the number of brand searches or the age of your domain, search managers can try to control social activity.Even tweets to product pages are going to be important for ranking in the long tail.

In summary

  •     Don’t rely too heavily on PPC. After all, clicks cost money.
  •     Don’t rely too heavily on SEO. Google can always change its algorithm and the game.
  •     Use social media. Google plus pages appear in 30% of brand Google searches, so you have to be working with them.

What about (not provided)?
In the Q&A, Anthony gave an interesting answer to this question. He said Autotrader uses an attribution model and works on cost per lead. To give some idea of the keywords behind traffic, the team apportions URLs to search terms or groups of search terms. So a visitor to ‘about us’ is deemed as having performed a brand search, and so on. On top of this, they use wordchecker and searchmetrics day-to-day for keyword research.

What if you’re limited to SEO?
A delegate from a pharmaceuticals company asked about the best plan of attack for those that can’t buy ads or do social media. Anthony encouraged them to investigate the user journey and the SERPs from mobile voice searches and other contextual searches that will only proliferate over the next couple of years. If content can be optimised for these mobile contextual searches and voice search, then good results may be achievable without ads or social.

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Small Business SEO- Orlando | “Web Served, The finale: Congrats, You Have A Web Server! What’s Next?

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By              : Lee Hutchinson
Category  : Small Business SEO- Orlando, Best Orlando SEO Company

Welcome, dear readers, to the final piece in our long-running “Web Served” series. Starting last November, Ars has been helping to shed light on the fun world of DIY Web hosting—we started with setting up Nginx on Ubuntu, and we’ve progressed to advanced application hosting with PHP and even Node.js. Along the way we’ve struggled with the command line and probably cursed at typos in config files. We’ve felt the incredible triumph of a simple “success” log file message and the crushing defeat of an error that appears to be happening for absolutely no reason. If you’ve stuck with us for the entire spread of articles, you’ve got a full-featured Web server capable of safely and quickly serving pages and running a wide range of awesome applications. Congratulations are in order—good job!

At this point you’ve got a functional Nginx Web server that’s configured with an eye toward speed and security. You’ve got it configured with SSL/TLS, (maybe) have some official certificates, and can serve data encrypted. You’ve got PHP set up along with the MySQL-compatible MariaDB, so you can handle serving most popular Web applications. Speaking of applications, you also probably have a WordPress blog, a Vanilla forum, and maybe even your own MediaWiki wiki. But there is so much more out there beyond simple PHP applications! We cracked that door open a bit in Web Served 8, where we set up Node.js and Redis in order to get Etherpad up and running. That’s just one of a huge multitude of non-PHP Web applications. If you’re like me, setting all this stuff up just gets you excited about the next big thing you can do with the server—setting up a new Web application and seeing it work correctly is addictive. What else is out there that you can play with beyond forums and wikis? What new cool stuff can we do? Strap in. We’re going to hit a whole bunch of stuff. This time, rather than walk you through the details, you’ll be on your own for the detailed setup instructions. Don’t worry—if you’ve come this far, you can go a little farther. You’re ready.
Charts, graphs, and stats

We’ve set up a whole lot of stuff over the past eight articles, but we haven’t focused much at all on the monitoring and reporting side of things. It’s one thing to have your Web server happily spitting out pages to anyone who visits, but how do you get a handle on who’s actually doing the visiting? Modern Web analytics is a highly refined science, and there are tons of vendors that will help you get a handle on who your visitors are and what they’re looking at on your site. The most prominent analytics tool is the aptly named Google Analytics. It’s both highly functional and free. You sign up for an account, tell Google some basic information about your site, and you’re given a tracking code—a snippet of JavaScript that you embed in each of your website’s pages. When visitors browse your site, the code is downloaded by their browsers, and their own browsers report back to Google what actions they’re taking. Google then aggregates the data in nice charts and graphs. Google’s offering is free and it works very well, but it comes with the obvious downside of you not being in control of your tracking results. You’re leaning on Google to host the analytics service, and you’re also turning all of your data over to Google for it to use (remember the old adage that if an Internet service is free to you, you’re probably not the service’s real customer).

Piwik for self-hosted analytics

There are alternatives to Google Analytics, and in the DIY spirit of “Web Served,” I recommend downloading and setting up one of those alternatives—specifically, Piwik. Piwik is an open source analytics application that uses your server’s existing PHP and MySQL/MariaDB capabilities to deliver a very Google Analytics-style experience, with the huge bonus of leaving you in control of your data. All of the analytics collected remain on your own server in your own database. Piwik has good documentation for self-hosting installation. It requires PHP and MySQL (or MariaDB, like we’re using). It needs to have its own database set up, just like most Web apps require. It’s best to give it its own unique database credentials which only have privileges on its own database—same as we’ve done for the other Web apps we’ve set up in this series. Once installed, Piwik will generate its own JavaScript tracking code for you to insert into your webpages, just like Google Analytics. It’s also a good idea to take a look at Piwik’s privacy options—Piwik includes the ability to honor a browser’s “Do not track” option as well as the ability to anonymize user IP addresses. Once you’re set up and running and you’ve stuffed your tracking code into your pages, you can sit back and watch the numbers start to roll in. Piwik will tell you what websites you’re getting visitors from and what search engine queries are leading visitors to your site (well, sort of—Google doesn’t report search referral terms on logged in Google account users, so this functionality is rapidly losing usefulness). It can break down your traffic reporting by periods of time, by pages, by sources, or by any number of other factors.

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