Orlando Local Search Engine Optimization | ” Googlers Richer, Smarter Than Those Who Use Other Search Engines”

Source     : redorbit.com
By            : Lee Rannals – Your Universe Online
Category : Orlando Local Search Engine Optimization

Orlando Local Search Engine Optimization

Google is the world’s largest search engine, controlling 67 percent of the US search market, compared to Microsoft’s Bing search engine, which controls about 18 percent of the market. Chitika said that Google’s share of searches in all states did not drop below 50 percent, but the company wanted to look deeper into search engine usage for marketing purposes. The advertising company analyzed a sample of tens of millions of online ad impressions from users visiting sites within the Chitika network via a search engine. Chitika said ad impression is measured when an individual user loads a page containing the company’s ad code, which helps to measure overall Web usage rather than unique users.

“Although we attempt to be as comprehensive as possible, this database is constantly being refined as new devices and software are released,” the company wrote. Chitika said a typical sample for a study consists of about 300 million US and Canadian impressions. For each study, the company specifies the date range of the report within the text. This range is typically the last full week available in the month of the report.

Chitika said state-by-state Google usage rates correlated with median household income, job growth, education level and median age. States with the highest Googling percentage included California, Utah and New York, while states like Arkansas, Mississippi and West Virginia showed relatively low usage.

“For marketers, the data points to Google’s search engine still retaining the lion’s share of Internet Web search activity as a whole,” Chitika said. “However, the wider range of usage rates between different states can help marketers better target regionalized campaigns based upon the broader preferences of users within particular states.” California, a state where 72 percent of Internet users prefer Google as their search engine, had one of the highest job growth rates in the list, more than doubling most states.

“When we spur job growth does it spur Google usage?” Andrew Waber, a Chitika spokesman, asked CNN writer Chris Boyette. “We can’t prove causation, but we can make the case it correlates.”Google’s dominance is not just limited to its search engine, but it also has a strong hold for other applications as well, such as Gmail.

Last week, Google’s online services, including search, Gmail, and YouTube, experienced an outage. The company’s dominance on the Internet shined brightly during this outage, as Web traffic saw a drop of about 40 percent.

Source : redorbit.com/news/technology/1112928511/google-searchers-richer-smarter-082113/

Orlando Small Business SEO | 8 Things You Need to Know About SEO Now

Source       : cio-dot-com
By              : James A. Martin
Category   : Orlando Small Business SEO

Small Business SEO Orlando

CIO — Google, like time itself, stands still for no one. Over the past 18 months or so, the search engine giant has made big changes to its algorithms. Among Google’s goals: Improve the user experience by delivering relevant, fresh, quality content and, at the same time, crack down on those using questionable search engine optimization (SEO) techniques to gain an unjustified ranking position. Moz, which delivers Software as a Service SEO and other tools, even keeps a regularly updated Google Algorithm Change History. In 2012, the blog listed 37 significant algorithm changes alone. So what does all this change mean for online marketers who legitimately use SEO techniques? Have the rules of the game changed completely or stayed the same? Or are they somewhere in between?

SEO experts agree that creating high-quality content, which earns authentic links from trustworthy and/or authoritative sites, still is and has always been the best SEO practice. “What was important to do years ago is still important,” notes Cyrus Shepard, senior content producer for Moz and formerly the company’s lead SEO practitioner. Nonetheless, online marketers should consider adjusting some tactics—if not their thinking about SEO—to continue ranking well in Google. Here’s what you need to know about SEO today.

3 Pillars of SEO Today: Content, Links, Social Media

“Improving the quantity and quality of inbound links used to be the sole goal of every webmaster,” says Jayson DeMers, founder and CEO of AudienceBloom, an SEO, social media and guest blogging service, but “this method of thinking has become outdated.” Today, your business should be focusing its SEO on three “pillars” of sorts: Content, links (particularly earned inbound links from other sites that point to your content) and social media “likes,” retweets, +1s and other endorsements of your content, DeMers says. (These three points, plus five others, will be discussed in greater depth below.)

“Search engines are placing a much heavier emphasis on the combination and unification of all of these elements,” DeMers adds. “The presence of any single element plays a negligible role in the ranking algorithm. However, when all the elements are combined, there’s an amplification effect in the rankings.” As a result of the need to unify all these aspects of online marketing, DeMers believes that SEO professionals are morphing into “online marketing professionals,” adding, “SEO as a vertical has disappeared and is now simply ‘online marketing.'”

Source :  cio dot com/article/738249/8_Things_You_Need_to_Know_About_SEO_Now

Orlando Local Search Engine Optimization | “Sleep Boosts Brain Cell Numbers'”

Source      :    searchenginewatch.com
By                :  Press Realse
Category  :  Orlando Local Search Engine Optimization

Orlando -Local Search Engine Optimization

Scientists believe they have discovered a new reason why we need to sleep – it replenishes a type of brain cell. Sleep ramps up the production of cells that go on to make an insulating material known as myelin which protects our brain’s circuitry. The findings, so far in mice, could lead to insights about sleep’s role in brain repair and growth as well as the disease MS, says the Wisconsin team.
The work is in the Journal of Neuroscience. Dr Chiara Cirelli and colleagues from the University of Wisconsin found that the production rate of the myelin making cells, immature oligodendrocytes, doubled as mice slept. The increase was most marked during the type of sleep that is associated with dreaming – REM or rapid eye movement sleep – and was driven by genes.

In contrast, the genes involved in cell death and stress responses were turned on when the mice were forced to stay awake. Precisely why we need to sleep has baffled scientists for centuries. It’s obvious that we need to sleep to feel rested and for our mind to function well – but the biological processes that go on as we slumber have only started to be uncovered relatively recently. G

Growth and repair

Dr Cirelli said: “For a long time, sleep researchers focused on how the activity of nerve cells differs when animals are awake versus when they are asleep. “Now it is clear that the way other supporting cells in the nervous system operate also changes significantly depending on whether the animal is asleep or awake.” The researchers say their findings suggest that sleep loss might aggravate some symptoms of multiple sclerosis (MS), a disease that damages myelin. Boy sleeping Scientists are only just unravelling the precise mysteries of why we sleep. In MS, the body’s immune system attacks and destroys the myelin coating of nerves in the brain and spinal cord. Future studies could look at whether or not sleep affects the symptoms of MS, says Dr Cirelli. Her team is also interested in testing whether lack of sleep, especially during adolescence, may have long-term consequences for the brain. Sleep appears necessary for our nervous systems to work properly, says the US National Institute of Neurological Disorders and Stroke (NINDS). Deep sleep coincides with the release of growth hormone in children and young adults. Many of the body’s cells also show increased production and reduced breakdown of proteins during deep sleep. Since proteins are the building blocks needed for cell growth and for repair of damage from factors like stress and ultraviolet rays, deep sleep may truly be “beauty sleep”, says NINDS.

Orlando Local SEO|”The IT Talent Problem”

Source     :    cfo.com
By            :  Martha Heller
Category   :  Orlando Local SEO

Orlando-Local-SEO

Business-savvy IT executives can be hard to come by, and that’s a big problem if your company relies on technology to exist (it does). Maybe it’s time to start growing your own. Way back in 2000, just before the dot-com bust, I wrote a weekly column for CIO magazine, and I spent months covering “the technology workforce crisis.” The big issue was the cap that the U.S. government had put on H‑1B visas and the strong need that companies had for developers and other technologists. Then along came the dot-com bust, and the news (and my column) was all about layoffs and identifying the real goats in the Internet debacle.

As the economy recovered from the bust, we all took a more balanced view of technology hiring. Companies needed good technology people, and they were able to recruit them pretty easily or augment their teams offshore.

Enter the 2010s. With cloud, mobility, big data and consumerization, companies are in even greater need of technology talent than they were in the late 1990s, and that talent is in even shorter supply. Computer science enrollments are at an all-time low; baby boomer workers are retiring and taking all of that legacy-systems knowledge with them; and Silicon Valley is hot again. Would that young, brilliant developer rather join the next Zynga or upgrade the payroll systems at your insurance company?

Two weeks ago, I asked the IT executive readership of my weekly newsletter, The Heller Report, to answer the question: If you had a magic wand, what one talent problem would you solve? Responses poured in and addressed challenges around recruiting, developing leaders, and retaining the talent that they currently have. But more than 70 percent of readers would use their magic wand to do only one thing: give business skills to their technologists. Their people, they worry, are so narrowly focused on the technology that they fail to see the forest through the trees. They do not understand the business context of their technology work, nor can they have a meaningful discussion with the leaders of the business areas their technology supports.

This lack of business-savvy technology talent is a serious problem for every company that relies on technology to exist (which is, of course, every company). Those beautifully “blended executives,” who can talk technology in one meeting and can talk business in another, are rare birds. Yet with technology moving directly into the revenue stream of your company, you need them, and your need is only going to increase.

One option is to spend all of your time (and money) recruiting blended executives from the outside. You will be in heated competition with every other company in your market, and if your recruiting function is not a competitive weapon for you, you will find yourself in a losing battle. You would be much better off growing your own. Here are some ideas:

Build a rotational program.
Encourage your head of human resources to work with your CIO and a few of your other business leaders to build a program that rotates IT people into different functions of the business. This kind of program is not easy, with your CIO having to survive without a trusted IT leader for a period of time, but the long-term result of a good rotational program can be tremendous. It may well be worth the investment.

Involve your business leaders.
If a rotational program is too much to take on right now, build a leadership development program for IT that involves your business executives. Encourage your CIO to invite the heads of your major business units to meet regularly with the senior IT team to educate them on their business area. And be sure that you, CFO, are spending enough time with IT. Use that interaction to chip away at the long-standing wall that often exists between the business and IT.

Embed your IT people in the business.
By now, your CIO should have restructured the IT organization so that each major business or functional area has a dedicated IT leader. These positions are called “business relationship executives”, portfolio CIOs, or customer relationship managers and they often report both to the CIO and to a functional or P&L leader.  The more time they spend in “the business,” the more they learn skills beyond IT, and the more valuable they become to you over time. (You know you are on the right track when you walk into a business unit meeting, and from the dialogue taking place, you cannot easily distinguish the IT person from everyone else.)

Use the “buddy system.”
If an embedded structure is currently beyond your reach, start with a “buddy system” where each major IT leader has a partner on the business side. Your head of IT operations can buddy up with your head of business operations; they head of application development can buddy up with your head of sales.  They sit in on each other’s meetings, get to know each other’s organizations, and learn the major drivers – and challenges – of each other’s areas of responsibility. The buddy system can be a good way to ramp up to a more formally aligned structure.

Source : cfo.com/article/2013/5/it-value_martha-heller-it-talent-hiring-growing-people-cio-cfo?utm_source=taboola